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📍Training, inspiration, and networking: the SEO team at the Advanced SEO Tool "Spacca Google Edition" in Milan! 🔍✨ A full day dedicated to innovation and professional growth at one of the most technical and anticipated events for the Italian SEO community. It’s always a pleasure to connect with industry experts, learn new strategies, and dive into the advanced tests of the year to enhance the impact of our work. 🚀 Special thanks to the organizers and speakers for the invaluable sessions and shared insights. We’re back at work, full of fresh ideas and inspiration! #AdvancedSEOTool #SEO #Networking #Training

🚀 Like Reply is joining the Adobe Experience Makers Forum 2024! 🚀 We’re thrilled to announce our presence at the Adobe Experience Makers Forum on October 29 in Milan! 🎉 It’s a special occasion where our Digital Marketing Manager, Andrea Molon, will be a featured guest in the roundtable dedicated to Manufacturing & B2B. Alongside industry experts, Andrea will explore how Adobe solutions and Generative AI can be powerful allies in transforming Customer Experience into a personalized, interactive, and high-value journey. We look forward to discovering, engaging, and innovating together! If you’re interested in enhancing your digital marketing strategies, this is an event you can’t miss. 🔗 Register here: https://lnkd.in/dfr-pQxe 📅 When: October 29, 2024 📍 Where: Milan Join us for an event full of insights and inspiration! 🔥

🚀 The Future of Advertising: A Cookieless World is Coming! 🌍 As third-party cookies phase out, advertisers must adapt to new strategies. According to Danny Holmes at Experian, the shift to cookieless advertising opens up exciting opportunities to leverage first-party data, contextual targeting, and privacy-safe solutions. 🎯 Brands can now build deeper connections with consumers while respecting privacy, driving personalization through advanced technology and smarter data strategies. It’s time to future-proof your campaigns by embracing innovation and new methodologies for targeted advertising without cookies! 💡 Are you ready for the next era of digital marketing? 📰 Check out the full article by Danny Holmes for more insights on navigating this new landscape! https://lnkd.in/dQu2j5Ps #DigitalMarketing #Advertising #CookielessFuture #Innovation #DataDrivenMarketing #Privacy #Data #LikeReply #LikeTheData #DataAnalytics

🚀 Google Revolutionizes Online Shopping with AI! 🛒 Google has introduced new AI features that are transforming the shopping experience, making it easier for users to find exactly what they’re looking for. With personalized suggestions and optimized visual searches, consumers can now discover products more intuitively and faster! 💡 Advertisers can leverage these AI innovations to enhance their ads, optimize product images and reach consumers at the perfect moment, boosting conversions and improving campaigns performance. 🚀 🌍 Availability: These new features will first roll out in the United States starting in October 2024, with global expansion planned soon after. 📰 Want to learn more? Check out the full article! https://lnkd.in/ezvWhb83 #GoogleShopping #LikeTheADV #AI #Ecommerce #DigitalMarketing #Innovation #Advertising #LikeReply

🚀 Exciting New AI Tools for Advertisers via Google Lens! 🛍️ Google just announced a significant upgrade with AI-powered visual overviews in Google Lens, transforming the way consumers search and discover products. This development offers a new, visually intuitive way for advertisers to connect with users, enhancing engagement by linking relevant ads to visual content. Advertisers can now tap into these powerful AI tools to make their products more discoverable and better targeted, helping brands reach consumers right at the moment of discovery! 💡 Check out the full article for more details! https://lnkd.in/dtY9MPhC #GoogleAds #LikeTheADV #AI #DigitalMarketing #Advertising #Innovation #LikeReply

🌟 Curious about the next big thing in SEO? 🌟 Discover Generative Engine Optimization (GEO), a groundbreaking approach that leverages AI to enhance your search strategies. 🚀 GEO and the AI-powered SERP feature overview are completely reshaping the search landscape, from dynamic content generation to smarter algorithms, transforming how users interact with search results. Currently, the AI overview in SERP is active in 6 countries and has expanded beyond European borders with its launch in the UK. 💡 This article is a must-read to stay ahead of the curve. Dive into the full article here 👉 https://lnkd.in/dcqziXr9 #SEO #AI #DigitalMarketing #GEO #SearchEngineOptimization

🚀 AI and Conversion Rate Optimization: The Winning Combination for the Future of Digital Marketing 🚀 In the digital marketing world, Conversion Rate Optimization (CRO) is crucial for turning visitors into customers. With Artificial Intelligence (AI), this process is reaching new heights. 🔍 Here’s how AI is revolutionizing CRO: 1️⃣ Dynamic Personalization: AI enables websites to adjust in real-time based on user behavior, providing personalized experiences and increasing conversion likelihood. 2️⃣ Predictive Analytics: AI analyzes large amounts of data to predict future user behavior, allowing companies to anticipate customer needs and enhance their experience. 3️⃣ Real-Time Optimization: AI continuously monitors data and implements immediate changes to improve conversions without human intervention. 💡 Business Benefits: Greater efficiency, data-driven decisions, and a significant ROI boost—all thanks to AI's ability to automate complex processes and deliver instant insights. Want to learn more? Check out this great article on how AI is changing CRO 👉 https://lnkd.in/eCRjts6D #AI #CRO #digitalmarketing #innovation #conversionrateoptimization #artificialintelligence

Is your site or a client's site seeing very high direct traffic? Are you worried that this traffic is not being attributed correctly? Here's a guide with checks and improvements you can make to your tracking system to improve traffic attribution (and hopefully decrease direct traffic). https://lnkd.in/gkuFedXM #TrafficAttribution #DirectTraffic #LikeReply #Reply #DigitalAnalytics #Data

🚨 Attention Marketers! 🚨 As many of you may know, SAP Marketing Cloud is set to sunset by the end of 2025. This change presents both a challenge and an opportunity for businesses relying on this platform. 🔄 Why Change is Necessary: With the end of SAP Marketing Cloud, it’s crucial to transition to a new marketing automation tool that not only meets your current needs but also scales with your future growth. Delaying this decision could lead to disruptions in your marketing operations and customer engagement strategies. 💡 How Like Reply Can Help: At Like Reply, we specialize in guiding B2B companies through this transition. Our team of experts will: Assess your current marketing needs and future goals. Recommend the best-fit marketing automation tools tailored to your business. Implement the new solution seamlessly, ensuring minimal disruption and maximum efficiency. Don’t wait until the last minute. Start planning your transition today to stay ahead of the curve and maintain your competitive edge. 📞 Contact us to learn more about how we can support your journey to a new marketing automation platform. Let's talk: https://lnkd.in/d6H3r7Bx #MarketingAutomation #SAPMarketingCloud #DigitalTransformation #B2BMarketing #LikeReply

💡LinkedIn has released a guide on advanced revenue attribution, a crucial tool for measuring the impact of each single touchpoint in sales. This approach allows you to accurately track how marketing activities contribute to revenue, giving you a clear view of the customer’s lifecycle. 🔍If you want to optimize your digital campaigns with real data and more strategic decisions, this is an opportunity not to be missed! 👉Find out more in the link below. https://lnkd.in/gsx5SM8V #like #likereply #reply #social #attribution #linkedin #feature