Northwave

Join us from Thursday, October 10th to Sunday, October 13th at Roc d'Azur 2024 in Fréjus, France!  Come and meet our team. We look forward to welcoming you at the Sportpulsion's booth H1-H3 to showcase our Fall/Winter 24/25 collection. Don’t miss the exclusive preview of the Spring/Summer 2025 collection! Whether you're a professional cyclist or a passionate enthusiast, this is your chance to experience the innovation and style that define Northwave.

The Italian Bike Festival is approaching and we are glad to confirm our presence. From September 13 to 15 the Misano World Circuit will be the beating heart of cycling, here we will meet fans and insiders in a three-day event of tests, events, networking and opportunities to discuss new trends. We look forward to meeting you at the F3 booth, just a few steps from the entrance on Viale Daijiro Kato, to present the Fall/Winter 24/25 collection. Don't miss - a sneak preview - the extraordinary new products for the upcoming Spring/Summer 2025 season. #rideyourway

We are glad to announce that Northwave chose HLC as partner for exclusive distribution of its footwear for the U.S. and Canadian markets. This new partnership will enhance Northwave's growth trajectory in North America and strengthen the company's global presence by further complementing its network of selected distributors worldwide. "We are delighted to welcome HLC to our distinguished panel of international distributors. This partnership is pivotal in bolstering our presence in North America, a market that consistently demonstrated an increasing interest in technically advanced and aesthetically appealing cycling products" said Thomas Brandolini, Northwave's Sales and Marketing Manager. #rideyourway

Attending the grand départ of the Tour de France in the frame of the first edition of BECYCLE, organized by Pitti Immagine in collaboration with Rouleur, has been a great opportunity. We appreciated this event as a celebration of design and epic milestones of the history of cycling through the direct voices of athletes and iconic brand leaders. The vibrant atmosphere of the event fostered an enthusiast dialogue around crucial topics for the future of cycling, such as innovation, new mobility and tourism. Exciting challenges ahead we can’t wait to meet. #rideyourway

The sales meeting represents a crucial moment for strategy and vision to converge into a rich exchange for the team and our sales force. New perspective of analysis and in-depth context research added value and interest to the event, making it the ideal chance to empower connections. A key concept, this one of connection, that inspired the design of the new collection, leading as well the sight behind our every future action. #rideyourway

We are honored to announce that Northwave’s Veloce Extreme, our new top-of-the-range road cycling shoe developed with the Olympic champion Filippo Ganna, has won the iF DESIGN AWARD 2024. A jury of 132 independent experts from all over the world has evaluated the project, recognizing the excellence of an innovative product designed and manufactured in Italy. This achievement is a statement of the commitment of our incredible team and a boost to enhance the experience of cycling through creativity, passion and continuous research in providing the best possible solutions for riders. #ifdesignaward #ifdesignaward2024 #veloceextreme #northwave #cyclingshoes #rideyourway

We are excited to join Strade Bianche on the 2nd of March. The iconic competition taking place in Tuscany is opening the season of the classics with a final circuit to be repeated twice for doubled thrills to the public. We can’t wait to cheering for our athletes riding for the victory with Veloce Extreme, a project that involved the active participation of Filippo Ganna in the design of our top road cycling shoes. Join us at Fortezza Medicea from Friday 1st to Saturday 2nd, our crew is welcoming all enthusiasts eager to know more about Northwave.

As the 2024 road season heads towards its core, Northwave is ready to compete at the highest level by welcoming one of cycling’s rising stars to its roster: Arnaud De Lie. The young Belgian ace from team Lotto-Dstny has chosen Veloce Extreme for his breakthrough season, joining established champions like Filippo Ganna and Matej Mohoric. For an athlete like De Lie, maximizing power is crucial. And now on he will do it even better thanks to Northwave’s Veloce Extreme shoe, featuring the innovative Powershape HT and developed in close collaboration with Filippo Ganna, a man who knows a thing or two about power. This year Ganna, whose collaboration with Northwave dates back to his Under 23 days, will lead another charge to Olympic glory together with Northwave. The third of Northwave’s aces is gravel world champion Matej Mohoric, who already has a win to his name in this season, at the Volta a la Comunitat Valenciana, and in two seasons with Northwave has bagged also the 2022 Milan-Sanremo, the Tour de Pologne and a thrilling Tour de France stage in 2023. #RIDEYOURWAY

We are thrilled to announce our renewed partnership with Buff-Megamo Team for the upcoming year. We’ve joined the team presentation in the Buff headquarters in Igualada to meet the riders and cheer with them for a great start into the season. We can’t wait to start a journey of important challenges for the squad, supporting their growth and achievements in the XCM European and World Cups. #rideyourway