Proximity Capital

We are thrilled to continue supporting Jet HR in this exciting new phase. Our decision to back this incredible company was driven by the remarkable vision, resilience, and determination of the team, who have shown unwavering commitment in turning their ambitious goals into reality with an amazing product. The Jet HR team’s focus and ability to execute at a high level made us confident in their potential to revolutionize the HR management in Italy. We are proud to be part of this journey with Marco Ogliengo and Francesco Scalambrino, and the rest of the team! Can’t wait to see you guys continue to grow and achieve even greater heights 🚀

We are very proud of our advisor Luca De Pedrini for his incredible achievement as part of the team of Marta Maggetti, who has won the gold medal at the Paris 2024 Olympics in the sailing team ⛵️🥇 This is a remarkable accomplishment and we couldn't be prouder to have you as part of our team Luca! #proudofyou

We are extremely excited to share that Proximity has been included in the new DDVC landscape! 🎉 This cutting-edge group of VCs is transforming the industry by harnessing the power of data and advanced technology. Big thanks to Dr. Andre Retterath from Earlybird Venture Capital for this initiative - your work continues to inspire us! At Proximity, we believe that the use of data in venture capital is not limited to efficiency; it's about achieving unbiased, effective decision-making. We recently started our "datalization" journey, and we're committed to keep developing our tech stack! 🚀 #DataRevolution #DDVC #VC #VentureCapital #Innovation

Yesterday, we had the privilege of attending the #Elevator Investor Day hosted by Endeavor Italy. It was a fantastic opportunity to connect with ambitious founders and discover innovative ideas 🚀 We're optimistic that this event will lead to valuable networking and investment opportunities in the future. Many thanks to the Endeavor network for making this possible!

Navigating the #LLM revolution 🚀 The ascent of LLMs represents a transformative era for the tech world, offering unprecedented opportunities for innovation. As access to LLMs becomes universal, ensuring a software stands out in a crowded marketplace has never been more crucial. Indeed, the democratization of LLMs introduces a double-edged sword for software providers. 1. LLMs level the playing field, offering every player access to powerful tools. However, it risks commoditizing software solutions based on these models, leading to intense price competition. 2. The ease with which incumbents can incorporate LLM-based add-ons to address market needs further escalates the challenge, making it imperative for new entrants to differentiate effectively. For emerging startups it becomes imperative to implement robust feedback loops 🔄, narrow the initial focus 🔍, and leverage LLMs and user data to create new data assets 📈. Read the article from Sarah Tavel ⬇

🚀 Satispay 🚀 After meal vouchers, our portfolio company Satispay has introduced #SatispayforTeenagers. The company is extending its financial management platform to a younger audience, enabling teenagers aged 14 and above to engage in secure and independent financial transactions directly from their smartphones📱 The service enables teens to independently manage pocket money via the app. It includes security measures like spending limits, transactions limited to approved stores, and parental oversight of transaction details, ensuring safe financial transactions. Visit the website section https://lnkd.in/eRWJtEvE

#ML SaaS 🚀 Machine Learning powered #SaaS have been changing the current biz model of typical SaaS companies. Tomasz Tunguz and the advertising world can teach us a lot on how to deal with data 💻 The main takeaways 📌 1. Machine learning startups benefit from customer #data, which improves their models, raising questions about compensation for this data contribution. 2. The online advertising sector has evolved, with publishers now leveraging their first-party data for competitive advantage while still contributing to global networks. How will the SaaS ML powered startups evolve? The SaaS ecosystem is following a similar path, focusing on proprietary data use in core competitive areas while being less likely to demand royalties for data usage in non-strategic domains. Read the article from Tom Tunguz, dated 2017 ⬇

The impact of founders' personalities on startups cannot be underestimated. Often overlooked by founders themselves, certain personality traits are crucial to achieve success, especially for early-stage companies 🚀 The Big Five personality model which categorizes traits into five broad dimensions – openness to experience, conscientiousness, extraversion, agreeableness, neuroticism – serves as a clustering tool for founders’ personalities 👥   The key takeaways: 📢 No prevailing traits. Diversity in founding team composition is the key. 📍 Use the tool for filling the gaps in your founding team. Leverage personal traits and identify which complementary personalities your team lacks. ✅ A valuable resource for investors. Evaluating the personalities of founders can provide deeper insight into the potential success of a startup.

We are thrilled to welcome Federico Ceci in the Proximity Capital family! We look forward to work together to grow in the VC sector ✍ #venturecapital #italy #newhire

Lenny's newsletter is a must-read for founders at any stage. Packed with insights from successful B2B founders, it's a valuable resource for practical advice on scaling startups and navigating the early stages of business development. The featured article provides a thorough exploration of achieving product-market fit in B2B startups. Drawing from over 20 B2B founders' experiences, it offers diverse strategies and insights essential for this critical phase. 🔍 Key Insights: 🛤️ Unique Paths to PMF: Each startup's journey to product-market fit is unique, underscoring the importance of a tailored approach. ⏳ Timeline for PMF: On average, startups may take around two years to find PMF, though this can vary. This knowledge is vital for setting achievable goals. 🚀 Steps Towards PMF: The article details a pragmatic approach to PMF, focusing on early customer engagement, market expansion, and the shift from push to pull marketing strategies.