Versace

Channing Tatum is announced as the star of the Versace Eros fragrances campaign. The film and image campaign will be Channing’s first for Versace and revealed on August 6th.  “When I started modelling in the 2000s, Versace was the brand I always wanted to work with but never did, so this campaign feels extra special and personal to me. The Versace name has such a strong meaning to so many around the world, and to be a part of that legacy is a real privilege. Donatella is a true icon and friend, and I am so excited to see the reaction to what we’ve created together.” — Channing Tatum  “I loved working with Channing for this shoot. Not only does he look amazing, he also put his heart into this campaign and is one of the kindest and most charming men I have met. The perfect Versace man. There is no one better to embody Eros!” — Donatella Versace  Eros is Versace’s signature family of fragrances for men and an icon of Versace design that is defined by its invigorating scents and strong angular bottles featuring the House’s Greca and Medusa codes. A new eau de parfum pour homme is introduced in the campaign and will join the collection’s existing Eros, Eros Flame, and Eros Hero fragrances. #ChanningTatum #VersaceEros #VersaceFragrances #Versace

Versace has landed in Fortnite to immerse players in the world of the #VersaceMercury and give them the exclusive opportunity to wear the sneaker in-game for a limited time. Players of Murder Mystery, one of the most popular Fortnite Creative maps on the platform will be able to explore an archaeological dig site and compete to be the first to find the sneaker, a digital treasure that will provide them with special in-game rewards, throwing players into the spotlight for their round.  This is the latest in Versace's continued commitment to virtual worlds with Versace Mercury and follows a Snap AR experience and Bitmoji digital collection in June. Find and wear the sneaker in Murder Mystery from July 9th to 12th.  #Fortnite #Versace

Versace celebrates Pride Month at the Milan Parade Versace is committed to supporting the LGBTQIA+ community. Throughout Pride Month, we organized a series of webinars, a podcast and talks featuring internal and external guests to discuss the importance of allyship and showing support for the LGBTQIA+ community globally. Diversity & Inclusion is one of Versace’s core beliefs and, as part of our business strategy, we continue to nurture a more inclusive and understanding workplace, encouraging our colleagues to embrace our differences. Our Pride Month celebrations culminated in our active participation in the Milano Pride Parade. This year, we were honored to contribute as a sponsor to the organization of the parade and related events, in collaboration with CIG Arcigay Milano. On Saturday, June 29, over 100 of our colleagues, along with their loved ones, marched together in support of rights and equality.

We’ve all been eagerly awaiting the arrival of summer here at Versace, and there’s no better way to celebrate in our Italian HQs, in Milan and Novara, than with ice cream. It was an opportunity for employees to take a break together and treat themselves. This year we dedicated the packaging to Pride Month, as we continue to champion diversity and inclusion in all aspects of our business.

This Juneteenth, we are pleased to support UNCF (the United Negro College Fund), whose mission is to increase access to education and opportunities for students of color. Versace remains committed to the advancement of racial equity and justice.

For the launch of the Versace Mercury sneaker collection, Versace is partnering with Snapchat to bring its latest footwear innovation to life. Snapchatters can experience Versace Mercury and a glimpse of its futuristic design through a multitude of experiences that intertwine both the digital and physical world together, including a virtual try-on lens and the Versace Mercury sneakers and 12 other exclusive and iconic Versace pieces available to be unlocked for Bitmoji. Try on the Versace Mercury sneaker at https://lnkd.in/etzY9_Ah and unlock the Bitmoji collection at https://lnkd.in/en7zc5MZ #VersaceMercury #Versace

The Versace Mercury Collection Versace Mercury, Versace’s latest footwear innovation, is now available. The classic Versace Mercury M_VS_01 is available in sleek all-black and all-white colorways, featuring a distinctive shell-like, hand-woven roped upper. Special editions include the Versace Mercury M_VS_02 features luxurious rhinestone appliques carefully hand-sewn onto a hand-woven, waxed cotton netting, offered in black-silver and dusty pink-silver. Additionally, the Versace Mercury M_VS_03 includes a white-silver-gold base and replaces the rhinestones with an artisanally knotted upper, attached to the same netting featured in the ‘Mercury M_VS_02’. The collection expands with the Versace Mercury crew sock, designed to complement the sneaker's look. Crafted for comfort and style, it features contrasting branding, allowing wearers to express individuality. These designs symbolize unity and strength, embodying Versace’s commitment to embracing the unexpected. #VersaceMercury #Versace

A True Testament to Craft As a testament to innovative craftsmanship, the Versace Mercury harmoniously blends futuristic advancements with the timeless sophistication of the House’s heritage. The sci-fi-influenced design conceals a complex structure, consisting of 86 meticulously crafted components that are seamlessly cut and stitched together, of which the upper and lining alone consist of 30 pieces per pair, thereby creating a cocoon of comfort, protection, and support. Artisans skillfully hand-weave 16 meters of crochet rope into every pair, dedicating three hours to the weaving and application process. The design features distinctive zig zag roping, 15 precisely stitched components, and represents a labor of love and a testament to enduring artistry. Its upper boasts handmade woven lace, a focal point of dynamic design. The new EVA sole, adorned with the House’s Greca pattern and hand-painted interior, ensures both comfort and lightweight construction. The shoe’s design drives recognition with subtle and understated branding. Personalization details include metal Versace lettering on the metal-plated heel, subtle Versace lettering on the tongue and eyelets, and a ribbon featuring the Greca motif in tonal jacquard. Notably, for the first time, the style code, country of manufacture, and size scales are printed inside the tongue. A team of 27 craftspeople collaboratively assemble all elements with great care, creating a fully ‘Made-in-Italy’ shoe that speaks to the soul of Versace and captures the essence of the House’s storied legacy. The full Versace Mercury sneaker collection, including special editions, will be available in limited numbers on June 4th at Versace.com and select boutiques worldwide, and will follow a wider release at a later date. #VersaceMercury #Versace

Donatella Versace was awarded the title of Grand Ufficiale dell’Ordine al Merito della Repubblica Italiana. Bestowed by the President of Italy, the award is one of the country’s highest honors and comes in recognition of her contribution to Italian fashion, culture and her humanitarian work.     The award was presented in Milan at the Ministry of the Interior by the Prefetto of Milan. Donatella will go on to meet The President of Italy, Sergio Mattarella, at The Quirinale Palace in Rome on Saturday June 1st as part of the Festa della Repubblica celebrations.   “I am hugely honoured to be receiving this award from The President of Italy. It is a recognition not just for me but for the company we founded over four decades ago, for my fantastic team and for the global Versace community who champion “Made in Italy” every single day. On the eve of Pride month, this award also recognizes the very urgent need to champion minority voices, freedom of expression and inclusivity both here in Italy and globally. Tolerance, understanding and unconditional love has never been more important in our world.” — Donatella Versace   At the private ceremony in Milan, Donatella was accompanied by her family and friends including Alessandro Zan, who championed her to receive this award from the President. Photography by Andrew Archeos

Versace believes in investing in young talents and being a platform to amplify the creativity of new and diverse voices. Through outreach with schools such as Istituto Marangoni, the Versace Talent Acquisition Team supports those at the very beginning of their career within the fashion industry. Through a recent engagement, students of the Fashion Design and Fashion Business faculties were introduced to Versace’s international environment and iconic heritage, as well as being shared advice on entering and succeeding within the luxury sector.