Versace has landed in Fortnite to immerse players in the world of the #VersaceMercury and give them the exclusive opportunity to wear the sneaker in-game for a limited time. Players of Murder Mystery, one of the most popular Fortnite Creative maps on the platform will be able to explore an archaeological dig site and compete to be the first to find the sneaker, a digital treasure that will provide them with special in-game rewards, throwing players into the spotlight for their round. This is the latest in Versace's continued commitment to virtual worlds with Versace Mercury and follows a Snap AR experience and Bitmoji digital collection in June. Find and wear the sneaker in Murder Mystery from July 9th to 12th. #Fortnite #Versace
Wow, Versace in Fortnite! Now we can finally say that our virtual shoes are more stylish than my real ones. Time to dig up some digital treasure and strut our stuff in-game! 🕵️♂️👟 #VersaceMercury #FortniteFashion
That's a fascinating move by Versace! Bringing #VersaceMercury sneakers into Fortnite is a bold step merging fashion and gaming, offering players exclusive digital rewards. It's exciting to see brands innovate in virtual spaces like this.
This is great✨✨✨
Love to see the integrations! Great work, Metavision, Good Gamers & Versace ! Keep ‘em coming!
What a great development. I look forward to seeing the results and engagement levels.
Immersive experiences are a good trend for user engagement. Versace 👏
Innovative!
This looks amazing! Well done Emmy Pollock!
Managing Director at Metavision
1moAbsolute pleasure bringing this campaign to life with you 🙌