Versace’s Post

Versace Takes a Bold Leap into Gaming and Virtual Worlds! 🚀 Fashion and gaming worlds collide as luxury fashion house Versace enters Fortnite, allowing players to experience their iconic Mercury sneakers like never before. For a limited time, Fortnite users can embark on quests to uncover Versace Mercury boots hidden within the Murder Mystery map, blending fashion with interactive gameplay. But the innovation doesn’t stop there! Versace also teams up with Snapchat to offer an exclusive Snap AR experience and Bitmoji digital collection, enhancing how players express themselves in the virtual realm. 🎮👟 By merging gameplay with exclusive rewards and digital fashion, Versace is setting a new standard in the integration of luxury and virtual experiences. #Versace #Fortnite #Gaming #DigitalFashion #Snapchat #AR #Bitmoji #Innovation #LuxuryFashion #VirtualWorlds

Our last Roblox collection SOLD OUT ⬇️ In collaboration with Warner Music Group we launched a digital fashion collection for the artist NOONOORI, a digital character with a human soul. Five haute couture designs, one-of-a-kind masterpieces, have entered the gaming world. Atalanta - Galaxy - Scarab, 3 monetized ($) drops over 3 days, all sold out within an average of 19 minutes! For more insights on how to successfully launch and monetize in Roblox with DRESSX Digital Fashion, comment below or DM directly :) Shoutout to the key team members behind this success Olga Chernysheva, Julie Krasnienko, and many more behind the scenes! #roblox #retailmarketing #avatar #metaverse #gaming #fashion #retail #digitalfashion #warnermusic #noonoori #digitalmarketing

Gucci once again is present on The Sandbox. It took more time if compared with the Roblox “Ancora” show and related experiences. As a press release, this new project comes to underline that there is no need to select one or another #gaming platform. In the so called #metaverse, all the touch points can be relevant if you know the target audience you want to involve. Ready to follow the story (and find the luggages) that Mr. Gucci used to work with? Link in the first comment to see the video on YouTube. #digitalcommunication #digitalmarketing #digitalluxury

Versace is promoting its Mercury sneakers by integrating into Murder Mystery within Fortnite. Players of Murder Mystery can explore an archaeological dig site and compete to be the first to find the Mercury sneaker, a digital treasure that provides them with special in-game rewards. Why is Versace in Fortnite? To reach young audiences, which are incredibly fragmented and more difficult to reach than ever. I've noticed more and more brands exploring integrations on Roblox, and it will be interesting to see if this trends grows on Epic Games' Fortnite. Want to learn more about brands in gaming? - Follow me on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #fortnite #versace #fashion #marketing #epicgames

Huge news: the LEGO Group joins the world of Fortnite. It's the right step considering that major brands like Marvel, Balenciaga, and Star Wars have already partnered with Fortnite. But what should LEGO fans expect? Soon 1,200+ outfits will have a LEGO Style in addition to the regular Fortnite Style. All styles will be available in the LEGO Fortnite adventure. Similar to other collaborations, LEGO makes its own impact on digital fashion and lets Fortnite players be more creative and express themselves as they wish. I believe this collaboration will be a win-win for both giants. Players can try LEGO Fortnite from the 7th of December. #LEGO #Fortnite #gaming #digitalfashion #onlinefashion #gamification #LEGOFortnite

Good things don’t come easy! Here’s how Kenzo used a game challenge to sell 100 pairs of limited-edition sneakers in a few hours. Disclaimer: The video is for informational purposes only. Opinions or points expressed represent Kenzo’s views & don’t necessarily represent the official position or policies of Gamize by OGL. #fashionretail #gamification #games #casestudy #retailbusiness #reeloftheday #productgrowth #marketinghacks

Fashion houses and web3 activations are emerging as inseparable entities of our time. Below, we've compiled a list of a few fashion houses along with their web3 activations and partners! let's kickstart the year with a Refresh of knowledge. #digitalfashion #nfts #web3 #gaming

Step into the enchanting winter wonderland of GIVENCHY Beauty House on Roblox❄️ Explore the snowy Givenchy castle, dance under the igloo, and ski to win exclusive UGC items. 11M Lifetime Visits 135 Current Concurrent Users 83% Avg. Rating 6.55 Mins. Average Session Length With an 83% rating, it’s clear users love the unique fusion of luxury and digital play ⭐ Stats provided by Bloxmetrics 🔍 Discover more about the intersection of gaming, luxury, and Web3 potential at Exclusible - exclusible.com 💫💫💫 #Gaming #Web3 #Roblox

🎮 The new Fortnite season has officially dropped, bringing with it a wave of unique and captivating new skins. Are you a fan of Fortnite's evolving aesthetics? 🤔 The new season offers a range of styles to suit different tastes, from sleek and futuristic to vibrant and whimsical. Let's discuss these new skins! What are your favorites? Which ones are you aiming to get? Share your thoughts and insights with fellow Fortnite enthusiasts in the comments. #Fortnitetrends #FortniteChapter5Season3 #FortniteSkins

Tommy Hilfiger created a fashion styling game with game publisher Tilting Point 👾 DOLCE&GABBANA released a wardrobe and video game accessory collection with gaming brand Razer Inc. Gucci has a virtual clothing line on Roblox. BALENCIAGA introduced a fit set collection, including new outfits, for Fortnite. Ralph Lauren launched clothing collections in collaboration with G2 Esports, Roblox, and Fortnite. Gaming is a $184bn-a-year business, it’s eternally growing, and it crossed the line to another domain - entertainment. That’s why Netflix is investing in its own line of games. That’s why Fortnite is hosting music concerts. And that’s why retail brands are so well positioned to be part of this ecosystem. Fashion and beauty will be completely infused in gaming during the next decade. What we’re seeing now is just the start. #gaming #ecommerce