We Are Social

Today we’ve launched ‘Next Gen Influence’, our new report examining trends impacting the creator landscape, and what these mean for brands.✨ The report focuses on the five trends defining the creator landscape, as well as highlighting some breakthrough creators who represent the trends and are growing quickly across social. 📱🔥 Download the full report now: https://lnkd.in/eee_CsHf

Ready for Advertising Week NYC? We are! 🤩 Just one week to go until our VP of Celebrity & Influencer Marketing, Gigi Ouf, sits down for an exclusive convo with YouTube's Global Social Marketing Lead, Red Fabbri, and digital creator Shan Rizwan. They'll break down what creators really want from brand partnerships and how brands can build authentic, lasting connections with their audiences. 📆 Wednesday, Oct 9 | 10:30am ET 📍 Creativity Stage @ THE PENN DISTRICT See you there! 👉 https://lnkd.in/ey-6qsyD #advertisingweek #awny #cocreation #creatoreconomy We Are Social

We’ve received eight nominations at The Lovie Awards! 🏆 Voting closes on 17th October so check out the nominations and cast your votes below ⬇️ 🇩🇪 Our team in Germany is nominated in Diversity, Equity and Inclusion for AUDI AG: FC Bayern fan jacket. Vote here ⚽ https://lnkd.in/ed5vBuF4 They are also nominated in both the Sports and Diversity, Equity and Inclusion for Decades of Progress, also with Audi. Vote here 🚗 https://lnkd.in/eYRHKFPv and https://lnkd.in/e7DQ-Zaj 🇫🇷 Our team in France is nominated in Best Social Campaign for #BatardDonneur with Batard Magazine. Vote here 🐕 https://lnkd.in/eqvCT4yE They are also nominated for Sea Shepherd France: A Phishing Story in the Diversity, Equity and Inclusion and Public Service & Activism categories. Vote here 🛥️https://lnkd.in/eF-Q2Yjt and https://lnkd.in/eCdPPJaY 🇬🇧Our team in the U.K. is nominated in the Entertainment - TV & Film category for the Call of Duty Grime Map launch with Activision Blizzard.  Vote here 🗺️  https://lnkd.in/evVjVgF4 They are also nominated in the Sports category with adidas: Adizero Adios Pro Evo 1. Vote here 👟 https://lnkd.in/eeNpz8Ji

This summer, the We Are Social US team delivered some killer work. One of my favorites came from our Sport Team. After 5 months of planning, I found myself on set in Atlanta, just an hour away from directing Ant Edwards. Then, boom. Concept pulled–out of our hands. Classic. Instead of calling it a day, I hit up our sports creatives with a challenge: “We’ve got the set. We’ve got Ant for 20 minutes. Any ideas?” 5 minutes later, Julien Llerena drops a gem. 15 minutes after that, I’m showing Ant a clip of Kobe learning Spanish to trash-talk the Spanish national team at the 2008 Olympics. He loved it. You know what they say–everyone’s got a plan until they get punched in the face. Good thing when you move at the speed of social and have a team obsessed with their specialisms, you’re never really out of the fight. https://lnkd.in/en8Z7EnZ #creativity #sportsmarketing #agencylife #socialfirst #julienllerena

Our latest report, 'Next Gen Influence', dives into the five trends defining the current creator landscape. One of those trends is Right to Reinvention, which sees creators evolving online whilst still maintaining their audiences. Learn more about these trends in the report here: https://lnkd.in/eee_CsHf And, learn more about Right to Reinvention below ⬇️ 

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 👄 Meta AI can now talk back to you ❌ X makes changes to its block feature 💄 Meta gives its VR Avatars a makeover Read more: https://lnkd.in/exVsTqRy

"To thrive in this complex landscape, brands must evolve beyond traditional marketing strategies that are rigid and one dimensional and embrace a more nuanced approach." In this piece for LBBonline - Little Black Book, Harvey Cossell explores what brands can learn from the art movement, Cubism. Read more 👉 https://lnkd.in/eRhXCY-C

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#ThursdayThoughts The total time that people spend using the Roblox mobile app exceeds the total time that people spend using some of the world’s top social media apps, including Snapchat, Facebook Messenger, X (Twitter), and Telegram. For more data like this, check out our full Digital 2024 report  - link in comments 🔗

Our latest report, Next Gen Influence, outlines the five trends that are defining the creator landscape. Read about one of the trends, Credible Creativity, in our latest blog post: https://lnkd.in/ebcV3AU6 Or check out this video 👇