WeRoad

Why do you travel? Is it really just because you 'need a holiday'? As our society becomes more interconnected, we ironically become more introspective. We frequently find ourselves in a pervasive cycle of existential dread, and yet existential theory places responsibility in the hands of the individual, we are ‘free’ to define ourselves and our paths. So how do we find this path? For starters, you need to get off it. Adventure and travel invites us to diverge from our routines. It’s a chance to be momentarily ‘free,’ by getting off the beaten path of normality, so we can pause, breathe and reconnect with not only our surroundings, but also each other.  Adventure isn’t about self-interest. Adventure is a collective experience. We travel because we believe in the power of forging real human connections, friendships, and experiences. We travel because the world should be experienced intuitively and empirically, not just virtually. We travel because engaging in the world’s complexities leads to more cooperation and sympathy. We travel because wandering helps alleviate fears and prejudices, and we want to build a community that promotes empathy and understanding of people, cultures, and stories. We travel because travel is the most authentic way to understand what it means to be human. We travel because sometimes it hurts, sometimes it is uncomfortable, sometimes it breaks your heart and heals it at the same time. We travel because it changes us. It leaves a lasting mark on our memory, it leaves lasting footprints on our soul, it changes the way we see the world and the way we see ourselves. We travel because we’re all chasing happiness, and nothing touches the heart of that search more powerfully than the thrill and vulnerability of adventure. That’s why we travel, but what’s your why?

ANOTHER YEAR, ANOTHER WEROAD FESTIVAL This weekend, 2000 Travel Coordinators and Team members met in Puglia to celebrate not only how we have gone from 8,000 to 80,000 WeRoaders in just 4 years, but to live first-hand our ultimate goal: “𝘉𝘦 𝘵𝘩𝘦 𝘨𝘳𝘦𝘢𝘵𝘦𝘴𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘣𝘰𝘶𝘵 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘮𝘢𝘬𝘪𝘯𝘨 𝘯𝘦𝘸 𝘧𝘳𝘪𝘦𝘯𝘥𝘴" A community that’s impossible to describe with words. A community that has to be experienced to be understood.

THE RECIPE FOR THE PERFECT BRAND COLLABORATION Step 1: Prepare the base with something you’re as passionate about that isn’t travel (easy: food).  Step 2: Find a brand that shares your passion for eating and travelling and mix into base (easy: HelloFresh) Step 3: Let travellers who have come back from their WeRoad trips relive their culinary journeys with a discount on HelloFresh boxes (and vice versa). Step 4: Leave to marinate The result: a perfectly fresh collaboration which lets foodies and travellers discover the world eating!

LETS 2024, mapped the Leading European Tech Scale-ups ecosystem that expanded outside their domestic market. And we are super pumped to share that WeRoad made this epic 251-long list (shoutout to our fellow Italians at Bending Spoons 🇮🇹)! It's a recognition of our expansion from our home market to all EU markets. 160,000+ WeRoaders from all over Europe and beyond (40+ nationalities) have travelled with us. We are very proud of this and eager to keep on expanding, and having more and more travellers experiencing WeRoad. #LETS2024 #LETS #WeRoad #TechScaleups #Scaleup #Travel #2024TechLeaders

FROM SELFIES TO SOPHISTICATED SNAPS As you know, we love a selfie. We like them big, we like them small, we like plastering them all over metros and cities for all the world to see. This time, however, we turned our cameras round and changed up our iconic format for something more artistic (but equally iconic). What do we all have ready in hand when travelling? A smartphone of course! So we organised a photo exhibition with Xiaomi Italia to test out the cameras of their Redmi Note 13 Pro+ 5G model, and prove that anyone and everyone can be a photographer (OK maybe not everyone). We called the exhibition “Icons,” because the photos were taken by coordinators, capturing their favourite, and most iconic moments during their trips, this summer. What about you? Are you more smiling selfie or sophisticated snaps when travelling?

SAVE THE DATE: 3RD OCTOBER 2024!!

A VERY BRAT STUNT FOR OUR DEMURE TRAVELLERS We took over Manchester with yet another Guerrilla campaign, to Brattily announce to Demure travellers they can now filter out trips with a private room option on our website. Hey, we're all about sharing rooms; we think it's a great way to get to know your travel companions. We also appreciate, however, that for some it's not always very demure, very mindful. So whether you're more Brat or Demure, you're always welcome on a WeRoad.

WHERE IS THE LOVE? In Manchester. Last weekend we joined the Love Party at Kampus in Manchester to celebrate Pride! The highlight of our weekend was being able to meet so many wonderful people, dance, and bring some WeRoad magic to this already magic weekend. Meanwhile, the highlight for one of our colleagues was being able to use the WeRoad branded toilet paper. Hey, each to their own. 

ANOTHER DAY, ANOTHER PODCAST INTERVIEW Want to know how WeRoad went from an idea between friends to shaking up the global adventure travel industry? WeRoad co-founder, Erika De Santi, joined Dan Christian on the Travel Trends Podcast to discuss everything from ambitious expansion plans (spoiler: including potential new markets in the US, Canada, and Australia!), company culture and what makes WeRoad a standout in the adventure travel industry. So if you want to know about what’s coming up for WeRoad next, have a listen!

HEY, WE’RE ON TV WeRoad Spain’s Country Manager, Laura Pérez Martín, was interviewed by Spanish TV, Espejo Publico, to discuss how hard it is to organise a holiday with friends, and why more and more young travellers are opting to travel with a bunch of strangers instead. Tbh, it was easier getting on TV to talk about WeRoad, than successfully organising a trip with our mates ;)