Humble Bunny

🐰🥕 Meet Oche—Our New Marketing Specialist! 🐰🥕 We’re thrilled to welcome Oche ( La Pose Tamarind ) to the Humble Bunny family! With her unique blend of creativity and passion for marketing, we can't wait to see the amazing things she’ll bring to the team. We recently had a fun chat with Oche to learn more about her journey, her interests, and what excites her about being part of Humble Bunny. Swipe through to discover her story! Let’s give Oche a warm welcome and stay tuned for more exciting updates. ☺️📩 ＼ Humble Bunny の一員として一緒に仕事をしませんか？ ／ Humble Bunnyは、デジタル広告、Eコマース、SEOなど、さまざまな形のWebマーケティングを通じて、お客様の海外市場進出や訪日インバウンドビジネスの支援を行っているマーケティング会社です。メンバーの半数以上が外国籍で、自分のアイデアを言語化し、形にして進めることができます。日本語はネイティブレベルで、英語は日常会話レベルでOK。国際的な環境で、新しい挑戦をしたい方にぴったりの職場です！ 詳細は、下記の採用ページをご覧ください👇 https://lnkd.in/g35W6bC5

We're hiring Japanese copywriters at HB! Message us to learn our techniques and join our "fluffle"!!

Is it possible to achieve a 6+ ROAS with a brand-new ad account and a small budget? 🤔 The answer is... YES if you have an effective targeting strategy and a strategic approach to creative content! Soleil Provence, a French language school in Kanagawa, was a case in point. Before reaching out to us, our client had difficulty recruiting students for their trial lessons. Upon consultation, Humble Bunny partnered with Soleil Provence to launch a lead generation campaign on Meta, focusing on increasing sign-ups for the trial lessons. What we did: ☀️ Narrowed target audience to people who are interested in learning French and residing close to the school ☀️ Conducted split-testing with various creatives ☀️ Created strong ad copies that prompt actions ☀️ Optimized landing page experience After three weeks of running the ads, we successfully generated multiple leads for the client, achieving an estimated ROAS of 6.3 based on average lead lifetime value. Additionally, the cost per click showed a significant downward trend, decreasing by 43.9% after just one week. For more details, check out our case study from the link in the comments. 👇 #humblebunny #ppcads #metaads #casestudy #soleilprovence

Can you guess what the team was instructed to draw (with only 1 stroke!)? Check the comments for the answers! 🎨👀 🐰🐰🐰 What an incredible day we had on our most recent Humble Bunny Culture Day! Our "Culture Days" brings us together to focus on HB's direction, our brand, and project collaboration, all while enjoying some casual (and sometimes competitive) fun! 🌟 This time, we gathered at the Intermediatheque in Marunouchi, where we kicked off with engaging exhibits that sparked inspiration and conversation🌆✨ After a relaxed lunch, we dove into a series of activities designed to help us discover more about each other and build our unique cultural identity around our core values: True+th and Architecting the Unconventional🏆🎲 Through games and discussions, we strengthened our team bond and reflected on how True+th empowers us to connect authentically and support one another while Architecting the Unconventional inspires us to think creatively and embrace change, allowing us to craft a vibrant culture that challenges the norm. 🚀 ✨Interested in joining our team? We’re hiring! Check out our open positions and become a part of our vibrant team! ✨ #HumbleBunny #CultureDay #ArchitectingTheUnconventional #TeamBonding #CompanyCulture

In your next Performance Max campaign, try adding the term【公式】(official) to your product title. For instance, if your product name is ABC Handbag, your product title could be:【公式】ABC Handbag This simple technique can create a sense of authority by signifying that the ad comes from a trusted brand. As a result, audiences are more likely to trust the ad and feel inclined to click on it. Now, try it and see if you notice an improvement in your CTR! For more tested paid advertising tips, check out our Discoveries page via the link in the comments 👇 #humblebunny #ppc #metaads #googleads #lineads #twitterads #advertising #advertisinginjapan #paidadvertisingdiscoveries

🌐🇯🇵 Marketing in Japan? Here is what you need to know about the current Search Engine market share in the country! As you may know, Google has been the dominant internet service provider in Japan, with Yahoo! Japan and Bing for years coming in second and third place. However, as of May 2024, Bing has overtaken Yahoo! Japan's second position, with the market-share data from Statcounter showing the following numbers for June 2024: No. 1: Google: 74.9% No. 2: Bing: 14.6% No. 3: Yahoo! Japan: 9.2% Notably, Bing's market share saw a huge 75.7% jump from April to June! 🤯 How did this happen? 💡 Since around 2023, Bing's user base has grown significantly thanks to Bing AI (Copilot), which Microsoft launched around the same time as OpenAI's ChatGPT. 💡 According to Statcounter, Windows holds about 70% of the computing market in Japan, and many Japanese companies still rely on Windows for their work devices. In some cases, company rules and security protocols set Microsoft Edge as the only acceptable browser, with many also choosing to block all other search engines in favor of Bing. All of this contributes to Bing's nearly 30% share of desktop search engine users (although Google still tops this metric as well). What does this mean for you? 🧐✏️ If you’re doing B2B marketing in Japan, it’s time to consider running ads on Bing to take advantage of its growing user base. According to Medix K.K., Bing ads are reported to have lower cost-per-click (CPC) and cost-per-acquisition (CPA). They also often reach an older age range of 35 to 64, compared to Google's younger demographic of 25 to 40, which means Bing's users likely include more decision-makers within companies. So, if you're not doing it already, there's no better time to start advertising on Bing❗️If you want to make the leap, Humble Bunny can help 😊 Learn more about our PPC services from the link below: 👉 https://lnkd.in/g7PDNREb #humblebunny #searchenginemarketshare #Japanmarket #b2bmarketing #yahoojapan #bing #digitalmarketingagency #marketingtrends

Having trouble lifting conversion rates and ROAS on Japanese marketplaces? 📉 Hey, we got YOU!! 🦸🤝 Our job is to drive traffic and boost conversions on popular platforms like Rakuten and Amazon Japan, and we've successfully done so for 100% of our clients. What's more?!? 🚀 For all of our e-commerce clients, we follow a simple approach: always "OVERDELIVER". We consistently strive to exceed our client's expectations by going the EXTRA MILE, whether it's providing more creative options or long-term insights for the brand. So, if you're seeking an e-commerce partner in Japan who understands the Japanese market and delivers immediate results, look no further! Send us a message at inquisitive@humblebunny.com 📩 and we’ll get back to you shortly to discuss your needs. In the meantime, check out our e-commerce services page via the link in the comments. 👇 Let's take your business to the next level together! #humblebunny #ecommerce #amazon #rakuten #conversionrate #digitalmarketingagency #marketinginjapan

❔ Is your "foreign" brand name unfamiliar to Japanese customers, like Sleeping Baby? ❕ Try using the Katakana name (スリーピングベビー) in your copies! ❔ Are you a clothing brand for babies and kids? ❕ Try introducing graphic characters with *kawaii* names like Musasabi & Okurumin to make a lasting impression on parent shoppers! ❔ Does your Western-style website feel out of place in Japan? ❕ Try creating a site that showcases useful information in Japanese "transcreated" by native Japanese speakers! When we partnered with Sleeping Baby in 2019, the brand had trouble increasing its awareness in Japan. Thanks to our creative efforts in localization and PR, Sleeping Baby was featured on 40+ media platforms, including the SmartNews app with over 50 million users. This resulted in an estimated outreach of 400,000 impressions!!! 📈🤩 Want to know how we did it? Check out our case study from the comment section 👇 #humblebunny #casestudy #localization #sleepingbaby #publicrelations #ppcads

（日本語は英語の後に続きます） Summer is here in Tokyo! Do you know what time it is? It's time for a picnic with your team at a park 🌳☀️ On Culture Day, our team enjoyed a wonderful picnic at Shiba Park, right next to Tokyo Tower 🗼 The weather was perfect, and we had an amazing time playing games, engaging in sports, and catching up with each other 🐰 Occasions like these are a great reminder of the positive and engaging team culture we cherish 🥰 東京に夏がやってきました！夏といえば・・・そう、チームメンバーと公園でピクニックをするには最高の季節です🌳☀️ 文化の日には、チーム全員で東京タワーのすぐ隣にある芝公園に行って、ピクニックを楽しんできました🗼 天気は最高で、ゲームをしたり、フリスビーをしたり、お互いの近況を語り合ったり...共に素晴らしい時間を過ごすことができました🐰 このような時間は、私たちが大切にしている前向きで活気のあるチーム文化を再確認する良いきっかけとなりました🥰 #humblebunny #teamculture #cultureday #picnic #digitalmarketingagency

Unlike in America or Europe, where a CEO or department head can make decisions, and we move quickly, Japan requires more time for consensus. So how do you effectively navigate Japan's collaborative and slower decision-making culture? In this episode of Marketing Innovator, James Loginov, Head of Marketing Communications at RICOH Asia Pacific, shares his insights gained from working within various Japanese organizations and provides practical tips for presenting and advocating your ideas to win support and approval. Check out James's interview article (both English and Japanese) through the link in the comments below 👇 #humblebunny #marketinginnovator #marketinginjapan #interview #marketinginsights