Humble Bunny’s Post

8 mistakes I made during my 8-year journey with paid ads: - Focusing too narrowly - Trying to make ads work in just one day - Treating all ad accounts the same - Not figuring out why campaigns failed - Testing but not using what I learned - Ignoring what the audience tells us - Forgetting to make ads relevant - Missing out on where ads perform best We try, we fail, we learn, and we improve. So what's different now? - Using data from tests - Looking closely at each ad campaign - Thinking about the bigger picture - Adjusting ads based on what works - Starting fresh with each new ad account - Splitting audiences into groups - Making specific ads for each group - Trying different places for ads to see what works best Think of mistakes like stones in a photo. They're necessary for beautiful red flowers to grow with their support in the shade. #paidads #socialads

To those who have fallen into ‘set it and forget it’ mode with their paid ads… Is your ad starting to feel a bit… tired? 🥱 If you’ve been running the same ad for months, it’s not just you who’s bored—your customers are, too! Imagine if you had to listen to the same song on repeat for months. Sure, it was a hit at first, but now it’s just background noise. That’s exactly what’s happening to your ad! Your customers are like, “Oh look, it’s that ad again… Yawn.” 😴 It’s time to freshen things up! Give your ads a makeover, try new creatives, and inject some new energy into your campaigns. Your audience (and your bottom line) will thank you! If you’re ready to shake off the ad fatigue and get those clicks rolling in again, get in touch.

Achieving cost-effective outcomes remains a primary objective for digital marketers. 🎯 When I started paid advertising campaigns on Facebook, the initial costs were notably elevated. 💰 Although these costs gradually decreased over time. However, my level of satisfaction did not meet my expectations😕. I have noted some key factors that contributed to the cost-effectiveness of my ads.📈💰📊 ➡️Make ad creatives that convey the significance and demonstrate value to your audience. ➡️Keep your ad copy concise and effective conveying a clear objective about your brand or service. ➡️While it's possible to narrow down your audience, it would be better to keep the audience broad to keep the ad cost-effective ➡️Start with a reasonable daily or lifetime budget that aligns with your campaign goals. ➡️Testing is a very crucial point in this process. Duplicate your ad sets (minimum one ad set) with different ad creatives and ad copies. ➡️Based on what your experience, what else could be added to improve this process? . . . #EffectiveFacebookAdvertisement #SocialMediaMarketingTips #SMMStrategies #AdvertisingOnLinkedIn #DigitalMarketingSuccess #BoostYourBrand #SocialMediaManagement #facebookads #socialmediamarketing #metaads #letsconnecteveryone

Paid ads are dead? No, but if you've ignored creative testing, you might be throwing money away! Here's what skipping creative testing could cost you: High CPAs and Wasted Budget: Ignoring testing means pouring money into underperforming ads, resulting in high CPAs and wasted budgets. Limited Audience Understanding: Without creative testing, you're shooting in the dark, unable to understand what your audience is engaging, leading to low CTR and high costs. Missed Optimization Opportunities: Ignoring creative testing leaves little room for campaign optimization, missing out on potential optimization opportunities. PS: Creative testing is an ongoing process, not a one-time thing! Thoughts? #FacebookAds #GooogleAds #TikTokAds #DigitalMarketing #CreativeTesting #MarketingStrategy

If you know anything about me, it’s that I will ALWAYS push for you to “test, test, test” when it comes to your paid media. 🤓 Testing is THE most important element of running ads, but it’s even more effective if you take a look at how you can optimise these tests with the right setup, to get an even better return on your ad results. ✨ There are my two go-to tips: 1️⃣ Only change one thing at a time - if you change everything at once, you’ll never know which change has had the biggest impact! 2️⃣ Change audiences in your Ad Set - test different audiences at the ad set level. And as some final advice, check your ads DAILY but only make adjustments after there’s been enough eye balls. If you adjust daily, you’re ROAS will go DOWN. Head over to our recent blog to read more on optimising your tests ➡️ https://lnkd.in/eiZ8cukk #DigitalAdvertising #DataAnalytics #Advertising #MarketingStrategy #FacebookAds #SocialMedia #ContentMarketing

Increase your sales and conversion rates with result-oriented Paid Ad Management services. From Instagram and Facebook to TikTok, Snapchat, LinkedIn, X, and Google Ads, we’ve got your ad game covered. Let's take your brand to the next level together! #DigitalOtters #AdsThatConvert #SocialMediaAds #GoogleAds

You’re flushing money down the toilet with your google ads… If your website isn’t optimised for conversion. Benchmark “good” conversion stats in the industry would be good for 0.5-1% if you are spending money on driving cold audiences to your website. At a 1% conversion rate that means for every 100 people that visit your website, 1 person books an appointment or gets in touch with you. With cold traffic though this can be drastically lower and for several reasons; ❌Your forms are too long or aren’t clear ❌Lack of social proof - people can’t work out whether to trust you ❌You aren’t answering the question people were looking for when they came to your website My advice is if you’re spending upwards of £5,000 a month on paid ads you need to pay attention to the conversion rate of your site as you will get a bigger uplift in results focusing on this rather than spending more on ads. #cro #kbbmarketing #conversion #benchmarks

Ads are great, and the Stevie team advocates for paid media. But here's the thing: every business has different goals, and these goals require different strategies. Ads bring fast results, and yes, organic can be a slow start. The difference is when done right, you build the organic presence to foster trust with your ideal audience. So when they come across an ad, they're primed to buy. Ads alone can spike revenue, but without organic support, your growth might not be sustainable. Organic ensures your presence endures, even after the ad spend stops. #PaidMedia #OrganicGrowth #BusinessGoals #MarketingStrategy  #SustainableGrowth #Advertising #DigitalMarketing #BrandPresence

This creative platform is making waves in paid media performance  🌊 Motion is the latest addition to our tech stack 🏄 Swipe to see how it helps us to take a deep dive into the performance of meta ads From measuring thumb-stop ratios to identifying where users engage or drop off. It’s what helps us refine our creatives and drive stronger results for our clients Ready to boost your meta ads campaigns? 🚀 Level up your strategy with Serotonin #creativestrategy #paidads #paidmedia #digitalmarketing #ecommerce