Humble Bunny’s Post

Here's a quick roundup of the latest updates and news from Google and other major platforms in June 2024: 1] Google: Starting today, Google will only use the smartphone Googlebot for website visits, affecting the indexing of non-mobile-friendly sites. 2] Google Ads (06/06/2024): Brand recommendations are now available in the recommendations panel. 3] Google Ads (07/06/2024): Introducing the Google TV network, featuring non-skippable ads on over 125 channels. 4] Google Ads (10/06/2024): New update in Google Ad Manager offers more flexibility with ad choices stickers in direct sale ads. 5] Google (11/06/2024): Organization type schema data now includes return policy information. 6] YouTube (12/06/2024): Testing ad injection within videos to combat ad blockers. 7] Pinterest (13/06/2024): New AI ad features, including customized backgrounds and product collages. 8] Reddit (13/06/2024): Ads will now be displayed within conversation threads under the "conversation placement" feature. 9] Google Ads (14/06/2024): Transition from credit card payments to direct bank payments for some advertisers. 10] Google Merchant Center (14/06/2024): Automatic product information crawling from websites directly. 11] Meta (Facebook) (18/06/2024): Announced AI chatbots, messaging tools, and Threads API updates. 12] Google (20/06/2024): Rolled out a spam update, completed on June 27. 13] Google (25/06/2024): Discontinued continuous scroll, initially launched in October 2021 (mobile) and December 2022 (desktop). 14] Google Chrome (26/06/2024): New local business actions in the Chrome search bar. 15] Google (26/06/2024): Expanding AI-powered product studio to the UK, India, and Japan. Stay updated and make sure your strategies align with these latest changes! #GoogleUpdates #SEO #DigitalMarketing #TechNews #AdTech #AI #June2024Updates

Google won’t index sites that do not work on mobile devices after July 5 😊 If your site’s content is not accessible at all with a mobile device, it will no longer be indexable. This is a long time coming. Google has finally drawn a line in the sand for sites that simply do not render on mobile. This doesn’t mean Google won’t index your site if it isn’t mobile-friendly. What Google is saying is that if your site simply does not render or load on mobile devices, then Google won’t index it. #seo #digitalmarketing #ai #google #business #ecommerence

The latest edition of our new newsletter, Dialog: Exchange, is out: ✨ Google's (Ad) Share to Fall <50% While Google's position in consumer search appears fairly secure, in the immediate future, the company seemingly faces intensifying competition for paid-search spending. According to the Wall Street Journal, "Google’s share of the U.S. search ad market is expected to drop below 50% next year for the first time in over a decade" ... ✨ News & Noteworthy: --Microsoft's Copilot AI vision  --Google's NotebookLM --Nvidia introduces a new open-source LLM  --AI Bubble?  --SaaS disruption ✨ Data & Discovery Constant Contact in partnership with Ascend2 released findings from a new multi-national small business and consumer survey entitled, "Small Business Now: How SMBs are Navigating the Economy Ahead of the Busy Holiday Season" … ✨ ICYMI: Dialog --Is AI Responsible for Recent Ad Industry Job Losses?  --Does AI-Powered Search Truly Threaten Fortress Google? Sign up for our free newsletter: https://lnkd.in/gTUpiDiE

Latest Updares from Google Search. June was packed with exciting updates and announcements from Google and other digital gaints!

🚌 Changes to Google Ads are like buses... none, for ages, and then a load come at once... but this latest one feels pretty special (like the Magic School Bus 😂) Despite one of the potentially biggest changes in tracking going on, with the full implementation of Consent Mode being required by March (if you don't you'll lose key features of your Google Ads account), Google are still throwing us a few cheeky curveballs. In the past couple of weeks alone; 🔎 The search terms insights tab has been moved around. 🗣 Conversational AI has been rolled out to help you write ad copy. 📲 The appearance of the new campaigns page has changed (and continued to change). And now, Google have released... 💡 Solutions - new ways to build workflows in your account. Solutions allows you to create new automations in your account without having to write any code. This means that you can run changes like adjusting budgets or generating reports that previously you'd have to write scripts for. I know a lot of people are now using Chat GPT to write their scripts for them, but this (much like the Gemini release for ad copy writing), seems to be a move from Google to keep you in platform. I, for one, am super excited to start playing around with these new features, and see what we're able to achieve! No one can ever say that working in Google Ads is boring!! #ppc #ppcchat #google #googleads #paidsearch #sem

🔍 Publishers Welcome a New Alternative to Google with SearchGPT 🔍 The publishing world is buzzing with the introduction of SearchGPT, an AI-powered search engine that promises to be a game-changer in the digital landscape. With major publishers like Condé Nast already on board, there's growing anticipation for a platform that could offer a viable alternative to Google's dominance. For years, publishers have felt the effects of Google's initiatives—whether it was the push to adopt AMP or the broader impact of Google's DoubleClick acquisition, which, coupled with Google's dominance in the ad tech ecosystem, has raised concerns about reducing publishers' ad revenues. Despite these developments, Google continues to command a staggering 90.8% of the global search market share, a testament to its entrenched position in our digital lives. But with innovation like SearchGPT on the horizon, could we be seeing the first cracks in Google's armor? SearchGPT, though still in beta, is likely giving Sundar Pichai some sleepless nights. #DigitalMarketing #Publishing #AI #SearchEngines #Innovation #Google #SearchGPT https://lnkd.in/eBbj_bNW Data below supplied by Similarweb showing Google's global dominance versus other platforms over a 6-month period for direct traffic.

🌟 𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐨𝐟 𝐮𝐬 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐮𝐬𝐢𝐧𝐠 𝐛𝐨𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐚𝐧 𝐀𝐈 𝐚𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐨𝐧 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐭𝐚𝐛 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐧𝐞𝐞𝐝? 🌟 Google has combined the best of both worlds! Taking the search experience to the next level with their latest innovations announced at Google Marketing Live 2024. 🚀 If you know me you know how passionate I am about consumer products that make life easier. Hence, these consumer-centric innovations caught my eye at the GML: ✨ 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 𝐢𝐧 𝐒𝐞𝐚𝐫𝐜𝐡: 15% of searches on Google are new every day! Google is constantly evolving to meet our endless curiosity. Their goal is to understand exactly what we mean and deliver precisely what we need. 🔍 * 𝐓𝐡𝐞 "𝐄𝐱𝐚𝐜𝐭𝐥𝐲 𝐖𝐡𝐚𝐭 𝐈 𝐖𝐚𝐧𝐭" 𝐒𝐞𝐚𝐫𝐜𝐡 - Not just with keywords, get exact results effortlessly. * 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐒𝐞𝐚𝐫𝐜𝐡 𝐌𝐚𝐝𝐞 𝐄𝐚𝐬𝐲 - Intricate queries can be answered with one search. * 𝐒𝐞𝐚𝐫𝐜𝐡 𝐁𝐞𝐲𝐨𝐧𝐝 𝐖𝐨𝐫𝐝𝐬 - Using visuals and videos to get easy search results. * 𝐒𝐞𝐚𝐫𝐜𝐡 𝐁𝐞𝐲𝐨𝐧𝐝 𝐀𝐧𝐬𝐰𝐞𝐫𝐬 - Helping consumers explore and get ideas. 🔥 𝐆𝐞𝐧𝐀𝐈 𝐢𝐧 𝐀𝐝𝐬: This is where it gets super exciting! GenAI will revolutionize the entire ad lifecycle, from building creative assets to measuring results and optimizing campaigns. Imagine infinite ad variations, each tailored to every consumer’s needs and delivered at the right moment! 📢 Google Ads 𝐢𝐧 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬: Ads will not only be relevant to the search request but also match the AI overview content. Of course, they will be clearly labeled as ads. Everything in one place! 🔄 𝐍𝐞𝐰 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐬𝐞𝐚𝐫𝐜𝐡. 𝐌𝐨𝐫𝐞 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐝𝐬 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.

𝐌𝐨𝐬𝐭 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐒𝐄𝐎𝐬 𝐟𝐫𝐨𝐦 𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐐𝟑 𝟐𝟎𝟐𝟒 𝐄𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐂𝐚𝐥𝐥 Google’s latest earnings call delivered some promising insights, especially for SEOs. Here are the highlights: 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬 • Reduced Costs: Google has cut costs for AI Overview (AIO) tech by 90% within just 8 months. • Strong Engagement: AIOs drive increased search engagement and satisfaction, with users returning more often. • Advertising within AIOs: Ads within AIOs are performing as effectively as other ads, demonstrating AIO's potential for monetization. • User Satisfaction: AIO has been a highly successful launch in improving user experience in Search. 𝐔𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐭𝐨 𝐒𝐞𝐚𝐫𝐜𝐡 • Project Astra: Anticipated for 2025, Astra aims to let users "see and reason" about their surroundings with AI. • Evolving Search in 2025: Sundar Pichai hinted at more transformative updates to come for users. 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 • VEO for YouTube Shorts: Video generation (VEO) is coming to YouTube Shorts to enhance creators' content. • Improved Video Recommendations: Gemini helps YouTube provide better recommendations based on user interests. • Shorts Momentum: Over 70% of creators upload Shorts, and over 70 billion Shorts are watched daily. • Ad Positions for Advertisers: Soon, brands can book the first spot in Shorts blocks. 𝐎𝐭𝐡𝐞𝐫 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 • Search Revenue: Up 13% year-over-year, reaching $76.5 billion for the quarter. • Widespread Gemini Adoption: All 7 Google platforms use Gemini models. • AI in Development: AI now generates over a quarter of Google’s new code, with engineers incorporating it. • Growing Tools and Engagement: Lens hits 20 billion searches monthly; Circle to Search sees weekly usage by one-third of testers. Google’s roadmap looks aggressive and exciting for SEOs heading into 2025! Let’s see how these changes impact the industry. 🔗 Link Announcement in the Comments! 👇 #SEO #GoogleUpdates #AI #GoogleEarnings #ProjectAstra #YouTube #Shorts #Gemini #Search

What is Google Automatic Bidding and How Does it Work? Google Automatic Bidding is a smart feature where Google takes charge to get the best results for your ads. 🌟 For Google Automatic Bidding to work well, you need to provide some previous data to Google. 📊 When launching new ads for a business or product, Google Ads might not give the best results immediately. After running ads for a while, the Google account collects data about that business or product. 📈 Using this data, Google employs its AI to bring good results. 🤖 So, the more days the account has been active and the more dollars spent, the better the results will be. 💵 When using automatic bidding, adjusting our bidding strategy based on the ongoing results while the ads are running is often necessary. 🔄 #googleads #automaticbidding #smartbidding #digitalmarketing

Big News! Google Ads has announced the global roll out of 𝐏𝐦𝐚𝐱 𝐀𝐬𝐬𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 for Conversion metrics and performance rating. Here's all you need to know:  - Finally we will know which specific assets worked well and which need further optimization. - You can use this reporting to find assets that drive strong conversion volume or value, the performance gets rated from "Best" to "Learning" and "Unrated".  - Columns are customizable so you can add metrics to analyze based on your KPIs (clicks, conversions, revenue etc.) - Reports also include all type of Pmax Assets in one reporting interface, even Sitelinks. Furthermore, Google announced that YouTube video placement reporting for Performance Max is now rolling out as well, helping to ensure that our ads appear in brand-suitable places. So, all o you advertisers running P-Max campaigns out there, start using these reporting features now! #googleads #pmax #campaignreports #reports #update Here's the official announcement: https://lnkd.in/gUpFziE9