Uncover

“We are committed to making skincare with U in mind. We’ve spent the last 2 years co-creating with you and can’t wait for you to use our new products. We are bringing you the best formulation with exciting new affirmations. Thank you for sticking with us and we cannot wait to continue uncovering with you.” Jade Oyateru, Co-Founder #skincare #africanskincare #africanbotanicals

Excited to share Uncover was announced the winner of the 2024 KPMG Private Enterprise Global Tech Innovator In East Africa after 10 finalists presented from over 70+ applicants. Thank you Zipporah M., Sandeep Main and the entire KPMG team for your support towards the start-up eco-system in East Africa!

We are delighted to announce that our Co-Founders, Sneha Mehta, CFA and Jade Oyateru, MBA have been honored on Vogue’s 100 Innovators list! This prestigious recognition celebrates visionary leaders making a remarkable impact on the global stage. As we gear up for our North American launch and celebrate the recent debut of our Licorice Dark Spot Serum, this accolade feels even more special. Our Founders, women of color who embody the spirit of innovation and resilience, have journeyed from building Uncover in Kenya and Nigeria to earning this esteemed global recognition. Their transformative leadership and data-driven approach continue to inspire and elevate our brand on the world stage. We are deeply grateful for your ongoing support and extend a heartfelt thank you to Vogue for celebrating our exceptional leaders. To view the full Vogue Business Innovators List 2024, become a Vogue Business member and enjoy a 10% discount with the code SAVE10. #voguebusiness100 #voguebusiness100innovators

It's finally here! Uncover's latest drop and a solution to the number one skincare concern for women of color: hyperpigmentation i.e. dark spots. The data spoke clearly that this was a huge pain point, it was affecting confidence and the current products in the market were not supporting our community in solving it. Our scientists (women of color themselves) shared that dark spots are more common and stubborn in melanin-rich skin and the ingredients needed to fight this concern needed to be specifically designed for darker skin. So here it is - a result of data, innovation, customer-obsessedness and community. Three years in the making, three factories later, multiple iterations, 7 powerhouse active ingredients, and a final product that works. We are excited to launch the Licorice Root Dark Spot Serum in Kenya & Nigeria on September 4th. We knew we had a winner when the results from the focus group showed that 96% of participants seeing a reduction in the appearance of their hyperpigmentation.

We are deeply grateful for your unwavering support and belief throughout our journey. Your confidence in us has been instrumental as we've worked towards our mission of making melanated skin and stories a priority and not an afterthought. Together, we've come a long way, and we look forward to achieving even greater milestones in the future. Thank you for being a part of our story and for your continuous support!

🎊We are thrilled to announce that Uncover has secured $1.4 million in funding! 🎉 This milestone is a testament to our team’s dedication and our investors’ belief in our mission to redefine skincare for melanated skin. We’ve grown from a small startup to a brand making waves in the industry in just four years. With this investment, we’re excited to innovate and bring you even more groundbreaking skincare solutions. Thank you to our incredible community for your unwavering support. Here’s to making melanated skin and stories a priority together! Jade Oyateru, MBA Sneha Mehta, CFA #funding #skincare #melanatedskin #startup #investment #innovation

Ghana are you ready for Uncover ? We're excited to announce our very first pop-up event in Ghana! 🇬🇭 This is a big moment for us as we bring Uncover to the vibrant Ghanaian market. As a proud Pan-African company, we’re committed to celebrating and supporting the diversity of African women. Our products are specially designed to meet the unique needs of melanin-rich skin, and we can't wait to share them with you. Come by, explore what we have to offer, and be part of this amazing journey. We look forward to connecting with you!

At Uncover, our community is at the core of everything we do. Skincare isn't just about products; it's about people and community. We're dedicated to prioritizing melanated skin concerns and stories, not as an afterthought but as a focus. With our Product Development and Customer Experience teams, we've engaged women worldwide in R&D and product testing. This embodies our brand's essence: people-centered decisions that involve our community before product launch. We stand steadfast in our commitment to co-creating the future of Uncover, with the community at the heart of it all. Let us Co-create : https://lnkd.in/dNjHC8Di Sneha Mehta, CFA

"The Cost of Mediocrity" challenges the notion that in tough times the ‘safe’ option is best. Sometimes the pressure to deliver results quickly ends up as uniform mediocrity, with global ideas being applied locally, missing the nuance of market context. On this continent, being comfortable with codes that are 'handed down' is one of the biggest risks a brand can take.   Kenyan-born skincare brand Uncover, is a fantastic example of breaking the codified norms of the category to bring solutions made for the beautiful African skin. They dared to challenge the incumbent thinking that skincare has to be complicated, clinical, impersonal and ‘western’ in order to be good. From their visual language, product formulation and community-focused engagement style - they’re on a mission to demystify all things skincare, making it healthy, easy, and empowering to care for African skin. - Nomonde Keswa, Strategy Director at Delta Victor Bravo (eatbigfish is brought to you in Africa by Delta Victor Bravo).

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