IAA Lebanon chapter

IAA. Come one. Comme all.

The 2024 @IAA Global B2B Brand Summit in London is shaping up to be the epicenter of B2B brand innovation.   As we enter The B2B Decade, this 3rd annual Summit will explore how brands are revolutionizing their approach to creativity, growth and value creation. Among the industry trailblazers on stage:   Andisa Ntsubane CM (SA) FCXP (CX-I) - Managing Executive: Brand, Marketing and Communications, Vodacom Group Africa @Ann Boza-Lobo - VP of Brand, Content and Experience Marketing, Kyndryl David Haigh - Chairman and CEO, Brand Finance  Amie Stankiste - Group CMO, LSEG (London Stock Exchange Group)   Don't miss this opportunity to be at the forefront of #B2BMarketing. Join us on October 17th by registering your interest now:  https://lnkd.in/eGkenwbv #FUTUREADY #B2B #B2BBrand

The United Nations Of IAA Dinner during the Cannes Lions International Festival of Creativity was more than just a meal—it was a global convergence of 130 C-suite leaders from across the marketing communications spectrum. This year's gathering, the largest to date, brought together professionals from 37 countries and 24 IAA chapters, making it an unparalleled opportunity to network and explore new collaborations. Thank you again to everyone who joined us, and here's to continued innovation and partnership. See you in 2025! 🎉 #IAADinner #CannesLions #GlobalNetworking #MarketingLeadership #IAA

Calling all B2B brand leaders! The 2024 @IAA Global B2B Brand Summit is back in London on October 17th, bringing together the brightest minds in the industry. As B2B brands push boundaries in creativity, strategy, and value creation, this Summit is the catalyst for the next wave of growth in The B2B Decade. Among our stellar lineup of thought leaders: @Kristin Fallon - CMO, @Bentley Systems @Sasan Saeidi - Global Chief Business Officer, @VML   @Saima Rashid - CMO, @6sense   @Suzanne Kounkel - Global CMO, @Deloitte Join us for the full-day event at the Wall Street Journal HQ in London and help shape the future of #B2B. Register your interest now: https://lnkd.in/eGkenwbv #B2BBrand #futuready

IAA Lebanon chapter organized a seminar with Mira AbouJaoude, Founder & CEO of UGO Digital - Netherlands, as a main guest speaker in a session titled "Maximizing Impact: Strategies for Digital Marketing & E-Commerce". The event was in collaboration with IAA Young Professionals. Ms. AbouJaoude shared top digital strategies to build a brand online, attract new customers, and retain loyal ones. 📈 She also covered essential metrics for e-commerce success. Thank you, Mira, for the valuable insights! 🚀 #DigitalMarketing #Ecommerce #BrandBuilding #IAAWorkshop #IAALebanon #CustomerRetention

THE 5TH IAA DIPLOMA CEREMONY AT NDU: HONORING AND NURTURING TALENTS "Travel the world for growth & inspiration, but do not forget your roots," recommended Mr. Dani Richa, Chairman of BBDO Europe, Middle East, and Africa, who was granted "The Award of Excellence" by Notre Dame University - Louaize (NDU) in an exceptional ceremony celebrating the reinstatement of IAA Diploma with the Faculty of Humanities (FH) on June 28, 2024. Mr. Melhem Rechdan, Founder of the event , IAA Lebanon chapter Board Member & Lecturer at NDU, first introduced the guests to the longstanding relationship between the IAA & NDU. He noted that the NDU IAA Advertising Club is now 32 years old & that the IAA accreditation for the BA in Advertising & Marketing celebrated its 25th anniversary this year. In her speech, Maria Bou Zeid, Dean of the Faculty of Humanities highlighted: “We take immense pride in being the only higher education institution in Lebanon with IAA accreditation,” and expressed NDU’s gratitude towards the IAA Lebanon Chapter represented by Mr. Naji Boulos who was also honored during this ceremony. Mr. Dani Richa also shared his pride and gratitude for the recognition he was receiving from NDU, a university he admires and respects for the talents it provides the advertising industry. Fr. Bechara Khoury, President of NDU, then had the honor of presenting Richa with his trophy and addressed the guests and students with an inspirational word on creativity, innovation, and resilience. The ceremony hosted by Layana El Khoury ended with the distribution of IAA diplomas to advertising and marketing graduates, followed by a warm interaction among all attendees around a refined cocktail reception. #IAADiplomaCeremony #NDU #IAALebanonchapter

Ownership, Usage, and Internet Access What are the devices owned, most used, and the type of device primarily used for accessing internet by Gen Z and Millennials in Lebanon? IAA/IPSOS Survey Findings 🇱🇧 🇱🇧 Millennials and Gen Z: Insights from Lebanon’s Next generation #iaa #iaalebanon #ipsos

IAA/IPSOS Survey Findings 🇱🇧 🇱🇧 Millennials and Gen Z: Insights from Lebanon’s Next generation 51% of young adults are considering working abroad. 58% of Gen Z respondents are open to working abroad, compared to 39% of Millennials. This disparity might be due to Millennials already being established in their careers, whereas Gen Z is in the phase of exploring and deciding on their career paths, making them more open to international opportunities. #iaa #iaalebanon #ipsos #lebanon

Thank you Tarek Chemaly for this comprehensive article on the IAA IPSOS Millennials and Gen Z survey.

The results of the highly engaging IAA Lebanon / IPSOS survey: Millennials and Gen Z: Insights from Lebanon’s Next Generation are released. Get your copy now! * Condensed version: Free of charge * Full presentation including Tabulations document (including count, %, and significance) on Excel sheet:  for the price of 500$ Like our page. Send a request by mail to iaa@iaalebanon.org