Boomerang. Part of Publicis Groupe

Ever thought about a career in media? Great news! A new Discovery Day is coming up! Join us on the 19th of September from 09:30 – 1:30pm at the Discovery Day: MEDIA edition to get a sneak peek into what it's like to work at Publicis Groupe (incl. Boomerang. Part of Publicis Groupe and LePub). Chat with our colleagues and hiring staff about media, work on a case (something to do with The Walt Disney Company and the new movie ‘Mufasa’!?) and explore the possibilities of starting your career at our company! Sign up now using this link: https://lnkd.in/egXEREYa #discoveryday #event #publicis #boomerang #lepub #media #advertising #disney #mufasa

We are beyond proud to announce that Isabelle Dacz, CEO of Publicis Groupe NL and Boomerang. Part of Publicis Groupe, has been awarded the prestigious Most Valuable Player award 2024! 🏆 Her dedication to transforming the media industry with innovation and passion has earned her this well-deserved recognition. Congratulations to Isabelle on this remarkable achievement! 🎉 VIA Nederland #MostValuablePlayer #MediaInnovation

Sometimes, being bad has its perks. Breaking the rules and defying norms sparks innovation and drives progress. It takes a little coloring outside the lines to really shake things up. So when you come to think of it, bad may not be so bad at all.   Join us on October 4th for the latest edition of ADNIGHT - or as we'll be celebrating it, (B)Adnight. Doors open at 17:00 | Full program to follow | Wilgenweg 12a, Amsterdam | Tickets on sale now at www.Adnight.nl

“Oeeeehhhh dit is wel een oehtje!”, A reaction that is so funny that it unexpectedly becomes a new campaign tune, a TikTok sound, and even exclusive merchandise! To highlight the Flamin' Hot flavor of Doritos, Lay's, Duyvis, and Cheetos, we fully embraced Qucee's reaction and even asked the hottest producer of the moment to turn it into a tune! #Doritos PepsiCo

Thanks BRATformatie for covering our post for Spotify! 💅 Adformatie #TopicalContent #Topicality #inhakers https://lnkd.in/e9g-qFD7

We want to extend a huge congratulations to a this great group from Publicis Groupe NL and Boomerang. Part of Publicis Groupe for successfully completing our flagship sustainability training program, Change The Brief Alliance! 👏 We are thrilled to witness more creatives, strategists, account leads, thinkers, and makers now equipped with the necessary skills to guide their clients through sustainable transformations and with a strong drive to reshape the industry towards a flourishing future. #ChangeTheBrief Alliance empowers professionals in advertising, media, marketing, and communications to authentically promote sustainable lifestyles in their work, steering clear of greenwashing. It creates a platform for open, honest, and inspiring discussions on how our collective efforts can combat the climate crisis. 🎓 Congratulations to Rui Hupe, Derek Müller, Daniel Vargas Gómez, PhD, Sharel Sitaram, Almer Bremer, Pauline De Ly, Marine Verdier, Jessica Rijnders! #Sustainability #ClimateAction #Advertising #ChangeTheBriefAlliance #CreativeImpact #FutureReady

In de aftermath of the recent Pride Week, where numerous Pride campaigns were launched, an intriguing study reveals that 78% of professionals working on LGBTQ+ inclusive campaigns indicate that their campaigns are not solely tied to Pride; only 22% of LGBTQ+ campaigns have a direct link to Pride. Among the same group of respondents, 63% express the importance of brands including LGBTQ+ representation in their campaigns, with 76% believing that such representation aids in enhancing acceptance. Over half (55%) of marketing professionals view LGBTQ+ inclusion as an integral part of their brand strategy, while 9% state they currently have no plans to implement LGBTQ+ inclusion. Read all about it:

Is your brand truly inclusive, or just playing it safe? 🌈  Do you feel confident in your knowledge about LGBTQ+ matters to create an inclusive marketing strategy? 🎓   A research conducted in collaboration between Publicis and Boomerangs internal pride committee, Pride Is Not An Ad (PINAA), and our expert research team, Publicis Insights, just revealed a powerful insight: 77% of marketing professionals are becoming more activist in response to rising aggression toward LGBTQ+ communities and more than half (55%) state that LGBTQ+ inclusion is a structural component of their brand strategy. Yet, a staggering 71% of marketing professionals don't trust their own knowledge to truly embed LGBTQ+ inclusivity in their strategies.   This is a wake-up call. As Denzel Washington wisely said, "The universal stems from the specific." The path to true inclusivity requires us to dive deep into the specific and intersectionality of people and communities we involve. If your brand is ready to move beyond the surface and lead with purpose, let's connect and make it happen.   https://lnkd.in/eKvXdYJR

Run, swim, rock climb! At the Olympics, there's a real need for speed. The same can be said for creating reactionary content, where timing is everything. Check out the timely topicals we produced for the Nederlandse Loterij in FONK magazine (NL). https://lnkd.in/eRqCSCNG

You thought rocket science was hard? Try to get your kids to eat veggies. Albert Heijn recognizes this struggle and introduces delicious products with hidden vegetables, like pizza dough made of cauliflower and lasagna with pumpkin. To highlight these new products, we brought in the youngest food critics of all time: De Groentjes. Six kids who first tried the products and then had to guess which vegetables were hidden inside them.