Dentsu Creative Amsterdam

🎉 New Work Drop! 🎉 We’ve teamed up with Zalando to launch a meme-inspired, social-first campaign that answers the daily question: "What do I wear?" 👗👟 From unbranded videos on meme platforms to branded DOOH takeovers, we’re blending fashion with cultural moments—making style both relatable and fun. Huge thanks to our media colleagues from dentsu Benelux, Underscore and director Ashley Röttjers for bringing the vision to life and making the campaign a big success! https://lnkd.in/eT4Y--nh

The future of mixed reality isn’t in bulky VR headsets—it’s in smart glasses. As our UX Lead, Eric Nebe, explains, Meta is placing a bold bet on this vision with the unveiling of Orion, which stands in stark contrast to Apple’s approach with the Vision Pro. The limitations of VR in daily life have already become clear, while smart glasses are slowly but surely on track to reshape how we interact with the world...

How do you refresh one of the most recognisable and established brands in town? The past few months we have recreated the identity for all of Rabobank’s campaigns. We did so in collaboration with our in-house team that created ‘Onze Bank’, the new brand narrative for Rabobank. The work is used in our first Rabobank campaigns and will be used in all that’s more to come. We built on existing brand assets like the logo and Rabobank’s well known typography - but aimed to add boldness, lightness and modernise the campaign identity where we saw fit. The aim? Make it feel unmistakably Rabobank, while pushing the brand as much as possible. All in all it was quite a meticulous exercise, slightly different then our ‘regular’ brand identity work, but just as fulfilling. And one that you can see out on the streets from now on.

Think about the last time a small animation on a website or app made you smile. A button that responded just right or a fun animation after completing a task.


 It’s easy to overlook these moments, but they’re powerful tools that subtly shape our impression of a brand. The question is, do these micro-interactions add to the experience, or do they risk becoming distractions?

The National Anti-Bullying Week is a campaign focused on education, with the aim of raising awareness about bullying. In KPN’s TikTok Talk Show, the theme of Cyberbullying was highlighted during a special broadcast. The episode features discussions between the host, individuals with personal experience, an expert from the School & Safety Foundation, and students from Zadkine College in Spijkenisse, where the recording took place. The TikTok Talk Show is part of the provider’s #BetterInternet mission, which focuses on creating a safer and more social internet. https://lnkd.in/ebfz34Ck

🎃 Dentsu Creative Amsterdam hosts Adnight x Dentsu Creative | A Nightmare on Moermanskkade. Who is joining us on Friday October 4?

Onboarding doesn’t have to be just a formality.


It can be an opportunity to create real connections and set the tone for a strong partnership. We recently saw firsthand how a more personal approach made all the difference in building a deeper relationship with a client. We've experienced how a thoughtful, hands-on approach can create lasting connections and a stronger foundation for collaboration.

Onboarding doesn’t have to be just a formality.


It can be an opportunity to create real connections and set the tone for a strong partnership. We recently saw firsthand how a more personal approach made all the difference in building a deeper relationship with a client. We've experienced how a thoughtful, hands-on approach can create lasting connections and a stronger foundation for collaboration.

We’re happy to announce our partnership with Mepal, the Dutch household name in food and drink storage. Watch this space — and see what we've got in store for the brand...