Our founders story!
Entrepreneur | Marketeer | Guiding enthusiasts setting up their business | Passionate about the circular economy
I did not start Hulaaloop, a kids clothes rental service, because of sustainability..... I started it because it was a ''pain in the ass'' as a mom to arrange kids clothes that fast. Kids grow fast, to be precisely eight sizes in two years. So before you know it, you are changing sizes again and again and again. Starting Hulaaloop was an eye opener to me because I was definitely part of the fast fashion madness, but now I'm fully dedicated adding my value to create a circular economy!!! 💚 And it's better to practice what you preach, right? So here is my list about how I get my own clothes: ▶ The first thing that I'm asking myself: do I really need this clothing item? ▶ I'm a happy member of LENA the fashion library, where I rent my clothes. ▶ If I'm lucky, I find some nice items in The Clothing Loop bag that we circulate in my neighbourhood. ▶ I walk into the repair shop around the corner to get things fixed, I always think it's too expensive, so sometimes my mom does the repair for me. ▶ I try to step into a second-hand shop, Studio Wolf every now and then. ▶ Finally, if I'm buying new, I support slow fashion brands like New Optimist, House of Useless, Joline Jolink. While I'm trying above to the max, I'm not a saint, so I do have other items in my closet, and then I feel guilty. 🙈 #circularity #clothes #everylittlestepisbetterthannothing