OptInsight

***Article about process ownership consent management***

https://lnkd.in/e7mte-tt Launching a new drug or treatment in #Europe requires a lot of effort for #biotech and #pharma companies. Once you are almost allowed to commercialize your product, there are several things to consider to ensure a smooth launch. One significant aspect is obtaining consent (prior opt-in) from your target audience to be able to send digital communications to healthcare professionals and managing these consents and communication preferences across channels when they are changed by the healthcare professional. Without consent, you won't be able to reach your target audience effectively. What could this mean for your market share? To expand your presence in Europe, use advanced consent and preference management technology, qualified personnel, and solid digital processes to establish a strong presence. Read how we already help other companies with our turnkey solutions.

In early July, OptInsight hosted a brief poll on LinkedIn to gather opinions on where consent management process ownership should be situated within #pharma and #lifesciences companies. We've received a significant amount of feedback and, as promised, we will be addressing this in an upcoming article. The article is nearly finalized and is scheduled to be published in the middle of next week. While the responses have indicated a clear trend, we have yet to observe this trend being put into practice. Our article will ultimately offer recommendations and an approach based on our insights. Stay tuned!

Typical alerts for considering a #consentmanagement solution as a #pharma company: - High volumes of customer data: The volume of customer data records and their associated consent status (opt-in or opt-out) is a crucial factor in maintaining HCP data at a level that your reputation will not be harmed. - Multiple purposes for processing personal data: It's important to offer and manage multiple processing activities (purposes) and communication preferences where consent is a legal requirement. This ensures that Healthcare Providers (HCPs) have choices and you can prevent opting out of all communications. - Manual work and data failures: A central hub for managing consent across multiple channels used by an HCP is essential to avoid errors and manual work. - Data quality issues can arise from the inability to accurately identify data belonging to specific doctors, leading to data integrity issues. - a CRM which is not capable to orchestrate data from different channels seamlessly: It's important for the Customer Relationship Management (CRM) system to support an omni-channel communication strategy. But most CRMs are primarily focussed on the field team. - Scattered data throughout the organization can make it difficult to track and ensure compliance with the most up-to-date consent status. Read more: https://lnkd.in/e9zkp7qN

Consent management in the #pharma industry involves more than just obtaining and handling opt-ins. Timely and accurate processing of opt-outs is equally important but often overlooked. How efficient and thorough is your organization in handling opt-out requests? OptInsight Saas Based solution manages opt-out requests systematically to ensure compliance and respectful communication. Here's how we handle opt-outs: 1. Clear Communication Channels: OptInsight provides clear channels (such as phone, email, or web forms) for HCPs to express their opt-out preferences. They promptly and accurately respect these choices. 2. Automated Opt-Out Process: When an HCP requests an opt-out, OptInsight automatically flags its record. The system ensures that the HCP no longer receives communications from OptInsight and updates the preference status in the hub which integrates with other applications such as CRM 3. GDPR Compliance: e.g. For European HCPs, OptInsight adheres to GDPR guidelines. Opt-outs are handled transparently, and HCPs can easily manage their preferences. OptInsight ensures data privacy and consent management. 4. Respecting Preferences: OptInsight maintains a preference center where HCPs can adjust their communication preferences. It honors opt-out requests promptly and avoid any further communication. It's important to note that OptInsight's approach aligns with legal requirements and respects individual preferences. Curious how this could work for you? Choose your channel to contact us: https://lnkd.in/d_TKxg4

Imagine reaching more HCPs without worrying about consent or communication preferences. With our solution, consistently engage and build lasting relationships with your audience. Experience a substantial increase in preferences and opt-ins in just a few months. Deployment of the solution in just days! https://lnkd.in/egKiMAFx #pharma #pharmamarketing #HCPengagement #lifesciences #trust

Please vote and or comment and receive this summer the results!

In the #pharmaceuticalindustry, consent management is crucial for shaping interactions between companies and healthcare professionals (#HCPs). In daily practice, we see a lot of discussions about who is the owner of the process. There it gets confusing because often there doesn't seem to be an owner which is tricky. Who should be the owner(s) of the process in your opinion? Feel free to motivate or add other disciplines in the comments.

📣 Learn the winning strategy for biotech companies looking to launch in Europe and effectively reach their target audience. 🔔 Recently, we've been discussing extensively with #biotech companies about expanding their presence among European doctors. It's notable that an increasing number of biotechs entering or already present in #Europe are relying less on sales representatives and are instead focusing on digital approaches to reach out to doctors. They are familiar with the data protection regulations that are often different from those in their home country. ➡ If you are planning to launch an #omnichannel approach in Europe and aim to engage a significant number of doctors with your organization, remember that establishing #trust with your target audience is crucial. One of the critical areas to pay close attention to is the management of the data collected from #HCPs, regardless of the channel through which they communicate with you. Implementing a centralized solution for managing HCP (Healthcare Professional) #consent is a fundamental element of your strategy for successful establishment and growth in Europe. This approach will help you cultivate a strong reputation by demonstrating careful management of doctors' personal data. ❌ Having scattered data across your organization will directly impact how your target audience perceives you. ⬇ If you want to learn more, please read our factsheet that details how we have supported other biotech companies in achieving success in Europe https://lnkd.in/etFdy4VK

The OptInsight consent management hub offers several advantages for pharmaceutical companies. Our clients daily make use of our: ➡ Global an local Consents and Preferences Management: OptInsight provides a comprehensive and easy-to-use platform for managing consents and preferences globally and locally. It ensures compliance with local regulations and includes mandatory detailed audit trails. Additionally, it allows easy integration with internal systems and digital channels. ➡ Data Quality Improvement: OptInsight’s unique “Match & Merge” functionality automatically detects duplicate customer records based on parameters like First Name, Last Name, and Specialty. It proposes merging records to improve data quality, avoiding conflicts and ensuring accurate source data for customer records. This algorithm improves data quality by over 40% in days. ➡ E-mail Campaign Management: The built-in e-mail campaign management tool lets you create and reuse e-mail templates, sending messages to selected recipients from the OptInsight database. It automatically blocks sending e-mails to recipients who have opted out. ➡ Dashboarding: OptInsight displays all consent and preference information in an easy-to-read dashboard. The solution can be used for targeting, enriching, processing, digital interaction, content marketing, and gaining insights. In summary, OptInsight streamlines consent management, enhances data quality, and facilitates targeted communication with healthcare professionals. If you’d like more details, you can explore the relevance for your company by booking a discovery call of 45 minutes via https://lnkd.in/ehEjdG2a