Publitas.com

What do Lush, Patagonia, and Tentree have in common? 🌍 They have all embraced eco-conscious themes in their previous Black Friday marketing strategies! 🌱 We were inspired by Shopify's round-up of 13 viral Black Friday campaigns—each with its unique twist, but a few key trends stood out: 1. Giving Back to the Planet: Lush’s limited edition Orangutan soap and Patagonia’s initiative to repair clothes instead of promoting new purchases are perfect examples of brands putting the environment first. 2. Leveraging Email Marketing: Brands effectively used email to share exclusive discount codes, driving engagement and sales. 3. Crafting Memorable Experiences: Barnes & Noble’s signed book campaign is a brilliant example of creating a special experience that resonates with customers. The examples above highlight that many different platforms are being used for different strategies, such as email, YouTube, Twitter, Instagram, and more. A good place to start your planning is to determine which platform would work best for the audience you are trying to reach. There’s still plenty of time to design your own impactful Black Friday campaign💡 Check out the specifics of each campaign in the original article on Shopify here - https://lnkd.in/dSUSABRg #blackfriday #marketingcampaigns #marketinginspiration

While doing some research on sporting events and sales opportunities, we came across the craziest statistic 🤯 In 2019, the Fortnite World Cup tournament had over 2 million viewers. While Fortnite might not be considered a traditional 'sporting event,' no one can deny that over 2 million viewers are a valuable source of exposure for any brand. Addidas obviously thought so, as they have since signed multiple sponsorship deals with Fortnite players and Fortnite apparel. This is a great example of a brand thinking creatively about sporting events, identifying high exposure potential, and finding opportunities to increase awareness and sales. With the Euros, Olympics, and many more sporting events taking place this year and beyond, we've put together a few interesting case studies of sales opportunities during sporting events for you to explore. We have also included some practical and achievable examples that any brand can implement. Things like: - Creating food and drink-themed promotions for watch parties - Sponsoring your local football/netball/swimming team - Creating memorable social media campaigns with influencers Read more on how sporting events can positively impact sales in our latest post - https://publit.as/46EXJRR #sportingevents #olympics #euros2024 #increasesales

Ready for the fastest holiday season yet? Amazon is moving its Black Friday inventory deadline for sellers up by a week this year 🎁❗ Retail Dive shared that this year, Amazon has set an inventory deadline for October 19th—a week earlier than last year—to keep up with Prime members' fast delivery speeds. Thanks to a regionalized fulfillment model, packages reach customers quicker than ever. Sellers, make sure to meet the deadline! Space at fulfillment centers will be tight in November and December. Ensure your products are ready to ship so you don't miss out on the holiday rush. Read more here - https://lnkd.in/duiqeNic 📦✨ #BlackFriday #AmazonPrime #HolidaySeason #Ecommerce #FastShipping

Have you been tempted to create a Digital Lookbook but haven't had time to take the plunge yet? We've put together a guide to get you started 🖥 📖 Get inspired by three valuable use cases with examples: - Designers - Fashion - Entrepreneurs A Digital Lookbook is the perfect interactive marketing asset to showcase and generate interest for your new holiday season product line. Explore our easy step-by-step guide that includes all the important things to include when creating a Lookbook and get started with a free trial - https://publit.as/3LVSVOy #lookbook #digitallookbook #createlookbook

It's good news from the National Retail Federation ahead of the upcoming holiday season - retail sales will see growth in 2024! The projection is an increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion. The 2024 forecast is in line with the 10-year pre-pandemic average annual sales growth of 3.6%. This is good news for retailers planning for their holiday season stock and sales forecasts. Read more from the NRF here - https://lnkd.in/eVUH7QPi #retailsales #retailforecast #retailgrowth

For a little Friday Fun, we're sharing our favorite highlights in this year's Spring/Summer catalogs ☀ 🌻 We love the Hornbach, Boggi, MoMA, Floor and Decor, King Living, and Casa Spring/Summer catalogs and have compiled a post outlining their best features to inspire future catalog planning. See our highlights here - https://publit.as/3Sj4wKP #digitalcatalogs #springcatalogs #summercatalogs

Did you know that you can integrate Adobe Analytics and the Publitas discovery commerce platform to create a powerful data analysis environment? Adobe Analytics, a comprehensive web analytics platform, measures and analyzes website and app performance. Integrating it with Publitas lets you track detailed events within your publications, capturing data on user behavior, segmentation, and real-time reporting. Seamlessly follow your users' journey through your publications, providing a comprehensive view of their engagement. Gain advanced insights into your audience, empowering you to make data-driven decisions that optimize marketing strategies and enhance customer experiences. Find out more here - https://publit.as/3ydOAmp #adobeanalytics #marketinganalysis

2.25% of the world's population has registered an account on ChatGPT 🤯 This is a crazy stat and has led us to look into what is currently happening in the world of Retail AI. A few companies are releasing some innovative products that all retailers should keep an eye on - Target, Walmart, and Amazon, to name a few. Our latest blog covers products such as AI pricing, smart shopping carts, and AI assistants. We've also compiled a list of five actionable AI strategies you can implement today to see the benefits of increased sales by Q4. Things such as: 🛒 Demand forecasting 👯 Personalized Customer Recommendations 💡 Dynamic Content and AI Explore the current state of AI in retail here - https://publit.as/3Y9A1e5 #retailai #ai #marketingai

Unlock the full potential of your data with the powerful integration between Matomo and Publitas! Matomo, a robust web analytics platform, tracks and analyzes online user behavior across multiple websites. Integrating it with Publitas lets you track detailed events within your publications, capturing data on event categories, actions, and eight custom dimensions. Seamlessly follow your users' journey through your publications, providing a comprehensive view of their engagement. Get a 360-degree view of your audience, empowering you to make data-driven decisions that enhance user experience and drive growth. Find out more here - https://lnkd.in/gRmc_SBU #analytics #matomo #platformintegration #cataloganalytics

Are you in the process of analyzing your digital catalog performance metrics? We've compiled a guide to help you get the most value from your data. While brand consistency is key, it's crucial to prioritize customer preferences. Our guide shows you how to leverage data to design with a customer-first approach, improving engagement and conversions. Learn to: - Prioritize customer preferences - Follow a structured process - Take a phased approach - Create benchmarks - Run A/B tests - Focus on key metrics like impressions, clicks, and conversion rates Use data from platforms like Shopify and Google Analytics 4 for comprehensive insights. Establish baselines, set realistic goals, and adopt a phased approach to performance improvement. Let data drive your decisions for better engagement and increased revenue. Discover more in our detailed guide - https://publit.as/4cBrKnC #DigitalMarketing #CustomerFirst #DataDrivenDesign