tcc global

We are happy to today announce a strategic investment in Nudj, a cutting-edge digital engagement provider, following the successful launch of LoyaltyQuest™, which we developed together to extend TCC’s omnichannel loyalty offering for retailers. What makes LoyaltyQuest™ unique? It moves beyond traditional rewards programmes by leveraging behavioural gamification—offering challenges, missions, and instant-win games that encourage habitual shopper interaction. This not only boosts engagement but provides invaluable customer insights that retailers can use to unlock new revenue streams and drive retention. The future of retail loyalty is here—personalised, interactive, and data-driven. #RetailInnovation #CustomerEngagement #OmnichannelSolutions #LoyaltyQuest #TCC #Nudj #RetailTech #Gamification #Loyalty #DataMonetization Damien Katris Derek Counihan

We are excited to partner with IGA Québec, to launch the highly anticipated Chefclub shopper rewards campaign across their stores in Quebec and New Brunswick.    Powered by an innovative digital stamp platform TCCShoppo, the Chefclub rewards campaign lets Scene+ Card shoppers earn an exclusive range of Celebrate Together brand aperitif items. Some items in this exciting range include various glassware, a peeler for zesting, and a soda maker.    The revolutionary behavioural gamification platform, LoyaltyQuest™️, integrates a series of compelling gamified challenges, missions and instant-win games to the digital user experience of the campaign. These experiences deliver more value to customers and reward them with digital stamps encouraging increased participation and engagement with Chefclub.    #Chefclub #InspiringLoyalty #ScenePlus #CustomerEngagement #GroceryInnovation #RetailMarketing  

Attitudinal Loyalty is when a consumer displays consistent attitudes and shopping habits towards a particular retailer or brand. In other words, it is the gold standard for customer retention. The only way to achieve this is through ongoing engagement between the brand and the customer, with consistent positive experiences. Retailers must offer functional benefits to consumers, whilst also subtly improving attitudes and emotions towards their brand. In addition to in-store experiences, and practical benefits such as costs and convenience, retailers can also create these consistent engagement points through loyalty programmes. Using the latest technologies, habit formation is becoming easier to encourage, thanks to gamification. Learn more in our LoyaltyQuest™️ white paper: https://bit.ly/3X9NFMf #LoyaltyQuest #InspiringLoyalty #RetailPsychology #AttitudinalLoyalty #Gamification

We are seeing many retailers turn to using influencers, celebrities, and particularly sport stars as brand ambassadors for their campaigns. Lidl worked with Robert Lewandowski, and TCC recently worked with Konzum Croatia on the double Effie Award-winning campaign Mali veliki talenti, featuring Manchester City star Joško Gvardiol.   Working with brand ambassadors on campaigns where a retailer is creating real value for its consumers and the world around them is a great way to foster a sense of community with shoppers who are attracted to recognisable and respectable hero figures. #malivelikitalenti #Konzum #BrandAmbassadors #TCC #Community #InspiringLoyalty

We have attended some fantastic sessions during this year’s Groceryshop in Las Vegas, and it’s been great to hear some of the biggest names in retail covering some of the topics that mean the most to us.    Here are some highlights from the likes of:  Frans Muller, President & CEO, Ahold Delhaize  Ram Krishnan, CEO, PepsiCo Beverages North America Stuart Aitken, Chief Merchant & Marketing Officer, Kroger   #InspiringLoyalty #Groceryshop 

We are live in the studio with our CEO, Rick Swinkels, The CPG Guys' Peter V.S. Bond, and The FMCG Guys' Daniel Torres Dwyer recording both podcasts in the same room for the first time! Keep an eye out for the episode, in the coming weeks. This is not one to be missed. #CPGBrands #FMCGGuys #CPGGuys #InspiringLoyalty 

Are you getting ready for Groceryshop in Vegas next week? Here's our CEO Rick Swinkels speaking ahead of the event. #LoyaltyQuest #InspiringLoyalty #TCC

We are happy and proud to announce the launch of the new hybrid campaign, Coop per la Scuola + Peanuts, in more than 1,100 Coop stores across Italy. During the campaign, shoppers collect bonus points to redeem Peanuts rewards and school vouchers to support local schools. This is the 6th consecutive campaign we are running with Coop Italia, which has involved over 26,750 schools across the country over the past 5 years and donated more than 267,000 rewards. Thank you to all partners and TCC colleagues involved in this great project. #TCCItalia #Loyalty #CommunityCampaign #HybridCampaign #CorporateSocialResponsibility #MarketingCampaign #ShortCollection #InspiringLoyalty

Are you a retailer attending Groceryshop in Las Vegas next week? Good news, so are we! Here are a few reasons why you won’t want to miss the chance to meet up with a member of our team. Message directly through our LinkedIn page to set up a meeting. #Groceryshop #InspiringLoyalty #TCC

Leading Italian retailer, Esselunga used LoyaltyQuest™ to create a gamified Euro 2024 campaign, which achieved 86% user activity and 9.25/10 customer satisfaction.   Find out how in our latest white paper: https://bit.ly/3X9NFMf   #LoyaltyQuest #InspiringLoyalty #Retail #Grocery