Bleed

New work! We've created a new visual identity for the groundbreaking Austrian biotech company Graph Therapeutics, that's revolutionizing treatments for autoimmune diseases. Tech🖤 Soon case study on bleed.com (Press in Norwegian) https://lnkd.in/gv-bxGHt

Exciting news! Bleed has been chosen as TV 2's design partner, with a particular focus on elevating TV 2 Play's visual identity and brand experience. We're thrilled to partner with Norway's largest commercial TV network to strengthen their streaming platform and overall brand presence.   This collaboration builds on TV 2's visual refresh from 2021, focusing on operationalizing and evolving the design system across channels. Our goal is to help position TV 2 for a future where streaming becomes increasingly central to content consumption.   We're honored by TV 2's trust in our creative expertise and deep understanding of brand building. This project adds to our portfolio of work with major media houses like NRK, TV 2 Denmark, and ORF Austria.   At Bleed, we're passionate about crafting impactful design solutions that resonate with audiences and drive business success. We look forward to helping TV 2 enhance their communication efficiency and user experience through innovative design. Thanks for the trust and a great cooperation so far Alexander Strømme, Bredo Molthe & co! 𝗟𝗶𝗻𝗸 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇

Thank you Framer 🖤

Bleed continues our tradition of hiring the best talent we can find, no matter where they come from. Welcome to the team Lea Lindau (🇩🇪) Matthes Alpheis (🇩🇪/🇳🇴) Jørgen Holstad Andersen (🇳🇴) Creating strategic brand design is all about communication relevancy and trustworthiness, and at the same time managing to differentiate in a compelling way. One of the key actions we do to ensure this balancing act for clients in vastly different sectors, across regions - hiring talented people from all over the world. Bleed colleagues over the last few years include people from 🇦🇹🇦🇷🇨🇳🇺🇸🇫🇷🇩🇪🇳🇴🇸🇰🇵🇹. The outsider's view they bring, both on our clients' general communication and the design craft itself, is key to battling the feeling of "sameness" that I feel plague the design industry. Sameness is OK if your only goal is ensure your brand stays trustworthy and on zeitgeist ("yes dear board, we now look like a credible 2024 brand in our industry"). But it's a hugely missed opportunity if the aim is to use brand design as a strategic asset in building company culture, and the unique position in the marketplace. Which it should be. In a world where automation, frictionless customer experiences and personalization are becoming hygiene factors - brand differentiation is as important as ever. (Link in comments)

🎧 Listen to our creative director Astrid Feldner in the first podcast episode of Mutter & Muße - she talks about the joy and hurdles of becoming a parent while leading a design studio ❤️🔥💪

How to build an international Cleantech brand. It's been a year since we launched the new visual identity and website for Morrow Batteries. The company is a startup with huge ambitions: Building a giga-scale battery factory while at the same time developing next generation battery tech. With the limited resources of a startup, the company needs to attract clients, international talent, European partners and political support. Building a unique, eye-catching and strategically based visual identity has been a key part of the company’s efforts to built interest and support across target groups in a highly cost-efficient way. As EVP Marketing & Communications, Naja Boone, says: «We wanted our visual identity to become a strategic vessel for telling the Morrow Batteries story. We challenged Bleed to create something unique, human and fresh, while at the same time professional, trustworthy and technical. They really hit the spot, and based on feedback over the last year, the new visual entity has truly helped us in reaching our strategic goals, both in the market and as an attractive employer».

Design as enabler of growth and culture Five years ago we met Avo Consulting, a fast growing consulting firm. Their cultural edge and commercial appeal was easy to recognise when spending time together, but they hadn't been able to put the Avo magic into words. It just was; and you had to be in the room to feel it. How could we help Avo articulate that unique culture, and create a visual representation of it? In short: How could Bleed help Avo scale? The result was a multi-award winning visual identity, that has done wonders for Avo in its work to attract the best talent and the most interesting projects. Now, five years later, Avo is entering a new phase. It was time for the brand to evolve, as the company has evolved. A bigger, more established Avo - although still very much a challenger on the consulting scene. We just launched a refreshed version of the company’s visual identity, to reflect the Avo of today and tomorrow. As partner Preben Høeg Hafsaas says: «We grew rapidly, creating a unique culture - but struggled to convey it externally. Bleed helped us articulate our vision, aligning visuals and messaging with our aspirations. As we have now evolved, Bleed again realigned our brand identity with our culture - essential for sustainable growth and realising even bigger ambitions!» We’ll share a full case study shortly. In the meantime - here's a small preview.

This award season is here! We're thrilled to announce nominations in: → ADC Annual Awards (x2) - celebrating 103 years of design excellence → TDC Awards (4th consecutive year!) - marking their 70th anniversary → The esteemed Visuelt Awards (x3)

Exciting design driving exciting numbers: +134%! 🖤   When Norwegian fashion brand Camilla Pihl and tech-partner Frend Digital approached us to reimagine the former's digital presence, we knew it was an opportunity to create something special.    Our task was to update Camilla Pihl’s brand identity and design a new website that could both encapsulate the brand’s identity, and provide a seamless customer journey from homepage to check-out.    Working closely together with the Camilla Pihl team, we crafted a distinctive visual language and a design system that could mirror the uniqueness of the brand itself. Taking cues from the world of fashion editorials, we transformed the web shop into a captivating content destination in itself - where thoughtful art direction and engaging storytelling invite customers to explore and discover.   The result is a seamless harmony of form and function where the intuitive UI created a frictionless path-to-purchase. The impressive numbers speak for themselves: just 4 months post-launch, Camilla Pihl saw a remarkable 134% increase in sales. We're proud to have played a part in Camilla Pihl's online success story, and look very much forward to the journey ahead! Camilla Pihl Fashion Group AS, Frend Digital

The new face of EV adoption – Visual identity for NECTURE Mastering the values and needs of a rapidly evolving consumer base is key for a successful niche market branding. Necture, a climate tech startup now backed by over 7 million euros in funding and featured in Forbes, proves the significance of its mission for sustainable transportation. With their new identity, centred around the concept of green connections, they are ready to accelerate EV-adoption in even more cities around the world. 🌱🚗 Read more about it on Forbes: https://lnkd.in/d4M9tG2V