PORTO ROCHA

Felipe Rocha, Founder and Creative Director of PORTO ROCHA, will join Carlo Michelangelo Luetto, Head of Creative at Robinhood, on stage at #Config2025 for an inside look at the thinking behind Robinhood’s recent rebrand. They’ll break down how they crafted a brand designed to scale—one that evolves with the company, adapts seamlessly across different contexts, and remains flexible without ever losing its essence. Reserve your in-person or virtual ticket today! https://lnkd.in/e--EWeTK

What’s the state of the creator economy today? And what’s next? Last year, Patreon surveyed 1,000 creators and 2,000 fans to find out. We worked closely with their team to craft the results into an engaging visual report, out now as a website and a physical zine. Check it out here ✏️ https://stateofcreate.co/

Exciting bit of news to share! Next week, Felipe Rocha and I will have the honor of speaking at Harvard University Graduate School of Design. (A bit surreal, if you ask me.) We’ll be taking the stage at the iconic Gund Hall building to share insights into our design practice (PORTO ROCHA), the journey that brought us here, and the lessons we've learned along the way. February 12, 6:30 PM Piper Auditorium, Harvard GSD

New work! We partnered with Nike to reimagine its running identity. The solution: harness legacy to fuel the future. Through a combination of strategy, visual identity, and voice, we recharged Nike Run by going back to their roots: running as the soul of Nike and Nike as the sole of running. More than a visual identity, the rebrand serves as a north star and a uniting platform for Nike teams and runners from all corners of the globe. Case study now live. https://lnkd.in/gecXBqEu

New work! We partnered with Nike to reimagine its running identity. The solution: harness legacy to fuel the future. Through a combination of strategy, visual identity, and voice, we recharged Nike Run by going back to their roots: running as the soul of Nike and Nike as the sole of running. More than a visual identity, the rebrand serves as a north star and a uniting platform for Nike teams and runners from all corners of the globe. Case study now live. https://lnkd.in/gecXBqEu

The Brand Review hosted by Paul Watmough-Halim and Jan Stein from Hyperfocus unveiled the results of their annual Brand of the Year Awards. With thousands of votes cast, our rebrand of Robinhood won Brand of the Year and PORTO ROCHA was named Studio of the Year for 2024. Thank you to everyone who voted for us! https://lnkd.in/eZGquAMt

2024 was the year we celebrated five years of PORTO ROCHA — of exciting work, inspiring collaboration, and lots of growth. To mark the moment, we’re sharing our new reel and an inside look at what we’ve learned: https://lnkd.in/efXiNhJW Here’s to many more. 🖤

Wow. In an impressive lineup of studios and agencies from around the world, PORTO ROCHA ranked #2 on Creative Boom's Hotlist 2025. Thanks to Creative Boom and all our peers in the design community for your votes of support! https://lnkd.in/gg-E7-6c

Luxury, liberated. Our global rebrand for W Hotels pushes past old signals of luxury to bring meaning back to the W. Balancing bold expression with subtle sophistication, the system scales across every touchpoint of their 68 global locations — photography to signage, print collateral to digital experience. Full case study link in the comments.

A grown-up identity for a finance pioneer. We are excited to announce our collaboration with Robinhood on a brand evolution fit for the financial platform of the future — sharper, more sophisticated, and built to scale. Case study now live: https://lnkd.in/eF3YpEjV