We Norwegians is a Norwegian apparel company, based in Voss, focusing on the design and making of premium wool products. The idea behind We Norwegians is to take the natural benefits that wool have, and make garments that have a natural technical function as well as a contemporary design. The designs are a mix of modern basics and traditional, Norwegian knitting patterns. We Norwegians is the antithesis of disposable fashion. The quality of the fabrics, yarns and craftsmanship is for the discerning audience. We want our customers to utilize the clothing as pieces they can build their wardrobe around. The design is more style driven and less fashion driven. This provides more timeless apparel that you can keep and wear for a longer span of time. The founder and designer of We Norwegians, is Tove Grane. Since graduating from Esmod Oslo in 1996, she has worked in the Norwegian fashion industry, with different Norwegian companies, before settling in Voss in 2010, working for a ski wear company. In the spring of 2013 she decided to use her experience and love for wool and Norwegian knits, to start her own label. After careful planning and sourcing the best suppliers and yarns, the label was ready to be launched in October 2014. Our three branches are located in Voss and Oslo, Norway, Copenhagen, Denmark and Park City, Utah, USA. You can visit our websites on www.wenorwegians.no (Norway) www.wenorwegians.us (North America) and www.wenorwegians.com (EU and the rest of the world) Operations and customerservice is based in Voss Gondola, Evangervegen 3, N-5700 VOSS
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We Norwegians la ut dette på nytt
Co-Founder We Norwegians, Skigutane, Kari Traa and Active Brands. Investor in Stereo Skis and Safeback
The narrative our industry put out there - next runners up …seawool 😮👀 WTF? recycled bottles (PET) (polyester) recycled cotton does and oyster shells does not transfer into wool if you’re not the Harry Potter of the textile industry..
Have you ever been to an apre-ski party in Chelsea, London !? We neither , but next Saturday we will have one. ⛷️‼️
Co-Founder We Norwegians, Skigutane, Kari Traa and Active Brands. Investor in Stereo Skis and Safeback
Last night we “sneak opened” our London Concept Store , with the “official” opening scheduled to the coming Saturday Nov 2nd - hosting probably the first #afterskiparty ever in Chelsea, London ⛷️🏂🛷‼️ #wenorwegians #UK #57kingsroad #chelsea #london
London, baby 🎉‼️
Co-Founder We Norwegians, Skigutane, Kari Traa and Active Brands. Investor in Stereo Skis and Safeback
It’s happening !! A dream come true for us when we open in 57 KINGS ROAD , CHELSEA, LONDON November 9th !! #wenorwegians
Co-Founder We Norwegians, Skigutane, Kari Traa and Active Brands. Investor in Stereo Skis and Safeback
Just wanted to share how a pro-active KOMMUNE works, a society that want to get somewhere and develop the society for their inhabitants. A bit different of what I have experienced in OSLO KOMMUNE and their bureaucrats... As the leader of the dept writes in her signature... professional - reliable - creative - including VOSS - how I miss you GREAT people ...! From: Berit Marie Sent: Thursday, October 24, 2024 2:46 PM Øyvind Lauritzen Subject: SV: Lundarvegen prosjekt Hei Ja, dette kan me ta eit møte på. Både markedet og politikk endrar seg, så me skjønar at det kan vera behov for å sjå på prosjekt litt på nytt når det har gått litt tid. Det å byggja mindre og «meir tilpassa» fleire kjøpegrupper er noko som ofte vert trekt fram i saker no. Me har ledig tid fram til kl 10 på torsdag. Me kan avtale møte torsdag 31.10 kl 09 her på Tinghuset Med venleg helsing Berit Marie Leiar Plan og oppmåling Profesjonell -Påliteleg – Skapande – Inkluderande
Our CEO and our founder Tove Grane on a US road trip visiting our US stores in #aspen and #parkcity
Co-Founder We Norwegians, Skigutane, Kari Traa and Active Brands. Investor in Stereo Skis and Safeback
Just back from a 10 day trip visiting our stores in Aspen, CO and Park City, UT. What a fabolous US TEAM we have !! And we also stopped by our partners Miller Sport Aspen and Cole Sport, Park City on the trip. USA -love it ❤️ @wenorwegians
We Norwegians la ut dette på nytt
Co-Founder We Norwegians, Skigutane, Kari Traa and Active Brands. Investor in Stereo Skis and Safeback
Back in Aspen, CO, with #wenorwegians Our first fall season out here,
Looking good isn’t a bad thing…
Co-Founder We Norwegians, Skigutane, Kari Traa and Active Brands. Investor in Stereo Skis and Safeback
Norwegian brands are basically hardcore outdoor. As a result of our environment and lifestyle. We Norwegians combines the high quality functional natural materials with style. You look good. In the open and in social areas. There’s the difference. Quality, functionality, natural materials and style. Different. From Norway
We Norwegians la ut dette på nytt
Co-Founder We Norwegians, Skigutane, Kari Traa and Active Brands. Investor in Stereo Skis and Safeback
Fall is here - say hello to We Norwegians Fall24Winter24/25