Free AF

Austin, Texas - we heard y’all like it bold, spicy, and with a kick... 🔥 Well, we just dropped something new AF at Pop Up Grocer and trust us - you’re gonna want to get your hands on this! 📍 March 7 - April 6 | 513 E 6th Street

Our AF Whisk#y Ginger has been named the Best Adult Non-Alcoholic Beverage at the NEXTY Awards at ExpoWest 2025! 🙌 A win that reflects more than just a great drink - it marks a shift in what it means to drink well. The demand for bold, complex, and uncompromising non-alc options is here. And we’re leading the way. #FreeAF

This #AAPI Heritage Month, we’re celebrating our founder, Lisa King - a leader who saw a gap, challenged the norm, and built something entirely new from the ground up. Born and raised in New Zealand, Lisa grew up in a culture where drinking was the default. But as someone of Asian heritage, she also saw a different perspective -one where alcohol wasn’t always central to connection. She recognised the need for choice. Not just any choice, but one that felt just as bold, confident, and exciting as the alternative. So, she created AF Drinks - a company that makes going alcohol-free effortless. No compromises, no social pressure, no second-rate options - just a damn good drink and the freedom to show up exactly as you are.Some wait for change. Others create it. That’s leadership AF.

Roses are red, Palomas are pink, Forbes says Free AF is the best thing to drink 😘

Forbes said it: you can’t do Dry Jan without Free AF

The only drink with Afterglow™ ... Spotted in LA

Dry January plot twist: Us Weekly says our AF Sparkling Rosé is the real deal. Hangovers? We don’t know them.

Turns out, our AF Paloma doesn’t just taste like the real thing - it feels like it too ✨ NewBeauty approves, and so do we. #HotAF

Headlines worth sipping on: we didn’t just make the list— we topped it

Turns out, we’re the New York Post's favorite. Zero alcohol, full Afterglow™, and all the bragging rights 😘