An exciting partnership with unlimited potential Fomin Soap Petra Brands
Fomin Soap is disrupting an 8 BILLION DOLLAR category. Here’s their blueprint for CPG brands: ✅ Innovative Format in a Stodgy Category: Deodorant Wipes present a new and approved way of delivering antiperspirant and odor control care, and easily lean into the "whole body" trend in the category ✅ Solution to a Known Problem (Travel): Individually-wrapped wipes are the perfect on-the-go solution to stay fresh and clean, and are much more convenient than a stick or spray away from home ✅ Driving Affordability in the Category: Both the wipe format, and vertically integrated manufacturing, allow Fomin to come to market with sharp price points and offer consumers a discount to overpriced legacy brands New Ground is proud to be working with Fomin Soap. Thank you ELLE Magazine for the recognition! Coming to a retailer near you soon... 🚀 #deodorant Petra Brands