Chasing Nothing reposted this
CEO/FCMO @ Mortimer Media / NED @ STADIUUM / 5x Award-winning writer (allblacks.com) / 20+ years Marketing, Events and Media (TNT sports, Compass Group, Super Rugby, Wagamama, IBM) / Sports Pundit, RugbyDAO
This content is so good it makes me want to cry. How to do social and content... ...sports, royalty or anything. Obviously it is the Black Ferns. They're really good. Maybe it is because they don't give a s&$t, but I reckon it is because they are a hyper caring group of Women who bond around each other and this spreads to others. Even Kings. If you don't know who these outstanding Women are, they are the national rugby team of New Zealand. Winners of six of the last seven Women's Rugby World Cups. So authentic, it hurts. While the Ferns have a blockbuster clash with England this weekend, the manner in how they, and other Women's players engage, are putting the sport in a very good space. During the Olympics we saw the potential for this content. Ilona Maher showcased the brilliant off-the-cuff dryness that has made her a social media star. The American Sevens player has a social media following larger than any national rugby union, team or individual (male or female). The Ferns, led by Ruby Tui a couple of years ago, have a Kiwi bluntness without any hint of rudeness or sarcasm that is just lovely to see. Not just for social metrics. But they're sending some beautiful messaging. Even the King can't help but get involved. Women's rugby (and sport) and it's content engines, led by the likes of Rachael Whareaitu, Tara Handa, Libby Boggs, Stella Mills, Jo, Alice Soper, Ali Donnelly and more, are showing how it can be done. Real. Hugs. Behind the scenes prep for a Royal bow. The future, led by these Women, is in a very healthy space. Craig Fenton W C 👽 David Robertson Leanne Bats ᵍᵐ Belinda Moore Charlie Hayter