Cheil New Zealand

Our first livestream for 2025! Our production, digital and creative teams have been hard at work, putting together our latest live shopping event for the new Galaxy S25 Series. Tomorrow, we’ll be showing off the brand new devices, new AI features and probably some of the best deals we’ve had on livestream - including codes for 10 lucky people to get 50% off the new Galaxy S25 phones. It’s like Black Friday in January. Join us at https://lnkd.in/grDxvFR4 this Thursday at 7.30PM for your shot at these codes. Cheil Worldwide Samsung New Zealand CYLNDR LDN

Did you know that 92% of adults don’t follow through on their new year’s resolution? Ironically, the same fate awaits agencies when we don’t fuel ambitious goals with sound strategy, actionable steps and straight-up courage.  Here are 3 thoughts that may help keep you on track. 1. Don’t leave tasks in the ‘too hard’ basket Big dreams require big steps, which can admittedly be disruptive to your day-to-day. Don’t put them on pause without penciling in your next follow-up. 2. Go hard or go home Safe work is no longer safe. As more companies take their marketing in-house, it’s never been more important to take big risks and bet on big ideas.   3. Remain teachable and adaptable Culture and technology is moving faster than ever. No matter how long you’ve been in the business, never be too proud to amend the playbook. Just look at Nokia. Stay tuned for more insights from the brains at Cheil.

And we’re back! From design and production to digital and retail, all teams are hitting the ground running. We’ve got loads of exciting projects in the works, so keep your eyes peeled for our updates. Here’s to an incredible 2025.

It’s almost time to wrap up 2024 at Cheil. And what a busy year it’s been, from mall activations and retail campaigns, to e-commerce livestreams and education initiatives. Here’s a very small taste of what we’ve been up to.

Who needs a white Christmas when you can have a green one? This year, our Christmas party theme was Fiesta Garden Party, where everyone donned their brightest colours and summery outfits. Thanks to the amazing weather, memorable Secret Santa gifts and a more-than-enthusiastic Pinada bashing, this Christmas party was one for the books. Thanks to all who helped make this happen!

Black Friday - Everyone loves it. Few know the true story behind it. The first use of 'Black Friday' referred to the 1869 financial crisis caused by a conspiracy to manipulate the gold market. Yikes. Then in the 1960s, the term emerged again, used by police officers in Philadelphia as they struggled against the tide of suburban tourists flooding into the city for shopping and for the infamous Army-Navy football game. But today, retailers have turned that very same weekend into the most profitable weekend of the year, when their books go from the 'red' into 'black'. And thankfully, the rise of online shopping has taken a bit of the frenzy out of Black Friday - a much better outcome, we'd all agree. Happy shopping!

Another great TVC shoot with great clients and (mostly) great weather. The crew from CYLNDR Cheil wore lots of different hats that day to pull it off. Stay tuned for the finished product!

There's nothing like a little hands-on problem solving. When it comes to showcasing new products and features, comparisons are essential. That's why our CYLNDR team constructed this side-by-side gimbal mount, cobbled together from 6 different kits. Works like a charm! Plus, it's always nice to get some kudos from the higher-ups. Good to know all those years of playing with LEGO paid off.

One man's E-waste is another man's reward - come get yours recycled for a Samsung eVoucher! Well done to our creative team who produced this campaign.

A behind-the-scenes look at our latest training videos for Samsung New Zealand, all wrapped up. Our training videos forego boring lectures and Powerpoints to provide fresh, engaging content to teach brand ambassadors about the latest products. (And who doesn't love an outdoor shoot!) As always, a quality production by the CYLNDR team and everyone involved.