Thats a lot of numbers... but #AC37 in Barcelona sure was amazing....
The University of Barcelona measured in its independent post-event measurement report, that the event created a positive economic benefit of €1.034 billion to the local economy and created the equivalent of 12,872 jobs in Barcelona. It also generated €208.5 million in tax revenue from the event. With the Race Village and fan zones along the famous Barcelona beachfront, the opportunity to expose and engage new audiences was taken with 1.8 million visitors scanned and counted over 59 event days across 3 free event sites totalling 32,000sqm of on-land event space and on-water viewing options. This number included 460,819 unique attendees to Barcelona who came specifically to watch the Louis Vuitton 37th America’s Cup. Read more: https://lnkd.in/gkMYAfdE