Prevar

Prevar

International Trade and Development

Havelock North, Hawke's Bay 854 followers

Prevar aims to be the leaders of fruit innovation on the world stage. Shaping the future of the apple & pear industry.

About us

Prevar™ is an innovation company. We are in the business of developing and commercialising the world’s best premium apple and pear cultivars from New Zealand that are grown and consumed around the world. Prevar trademarked varieties currently support the New Zealand apple and pear industry’s exports of almost NZ$1 billion in revenue and the goal is to reach NZ$2 billion in export revenue by 2030. To date Prevar has commercialised 14 varieties including Rockit™, Dazzle™, Smitten™, Sassy™ and PiqaBoo® These premium brands are leading category growth in key export markets. A global network of more than 30 licensees manage the production and sales of these varieties in New Zealand, Australia and in selected international locations where the highest quality apples and pears can be grown.

Website
http://www.prevar.co.nz
Industry
International Trade and Development
Company size
2-10 employees
Headquarters
Havelock North, Hawke's Bay
Type
Privately Held
Founded
2004

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