Surfer

We’re switching it up! 🔀 The next Surfer Academy will be hosted by none other than Jakub Sadowski, Product Manager @Surfer! 🚀 On October 17th, Jakub will take a deep dive into all things Topical Authority! 👉 Unlike short-term SEO tactics, building topical authority creates a foundation of trust that helps you stay relevant over time. As search algorithms evolve—and trust us, they will evolve— having a strong topical authority makes your content more resistant to changes while also ensuring consistent visibility. 💡 What you'll learn: - What exactly is Topical Authority and why it's essential - How to use Topical Maps to skyrocket your rankings 📈 - Plus, get a sneak peek at new features coming to Surfer! (Topical Authority Score 👀) Use the 🔗: https://lnkd.in/dFTB2RM2 to reserve your spot for free! See you on October 17th @ 6PM CET! #TopicalAuthority #SEO #FreeWebinar #SurferSEO

🍿 Sometimes the sequel is better than the original. There! We said it! 😏 Our hit feature, Auto-Optimize, is back and better than ever. Why? Because apart from improving your Content Score by rewriting and rearranging full sections of your article without sacrificing readability or SEO, it now covers topical gaps based on the competition! Yup! Auto-Optimize can now write new sections based on outlines and topics of your competitors! What’s that sound? It’s the competition shakin’ in their boots! Give this feature a try and let us know what you think, Surfers! Watch the video to see it in action: https://lnkd.in/dMMg72nG #Surfer #SurferSEO #AutoOptimize #Content Optimization

4 essential content metrics to focus on after you hit ‘publish’ and why ⬇️ While SEO content metrics isn’t the trendiest or spiciest topic, measuring isn’t a step that can be skipped. Why? 🤔 Because metrics answer questions. Questions form when you have a problem. Problems are what keep you and your team from reaching your goals. Here are 4 to focus on so you can cut through the noise and work more efficiently!  #Surfer #SurferSEO #SEOMetrics #SEOReporting #ContentMetrics

🗓️ Did you know that today is “National Pierogi Day”? No? You’re welcome. 😏 Let’s try another one. ⤵️ Did you know that entities and topics (currently) carry more weight than just stuffing keywords when trying to rank? 💡 While repeating the words “best pierogis” over and over again may have worked in the past, Google is really focused on helpful content that has context and depth of knowledge. You’ll need to focus on the right entities and cover topics fully.  📚 An entity in SEO is a unique and well-defined thing like a person, place, product, or even a concept.* Here’s an example: Keyword: best pierogi recipe Entity: Pierogi Topic: How to make a Polish pierogi ➡️ Don’t just talk about pierogi in isolation. Cover related entities, like the ingredients used (flour, butter, potatoes), cooking techniques, or historical background. ⚡ Instead of repeating "best pierogi recipe" multiple times, use synonyms or related terms (dumplings, Polish food, traditional recipes). This broadens the context of your topic while still centering around the primary entity! tl;dr: Google uses entities to understand topics comprehensively. When you optimize your content with entities, you're helping Google connect the dots between related information, leading to higher topic relevance and thus, improved search rankings. Hungry? So are we! Enjoy National Pierogi Day and Happy Surfing! 🥟 PS If you’re interested in this topic (pun not intended), watch this space! 👀 #Surfer #SurferSEO #Topics #SEO #ContentOptimization

THIS is our favorite SEO-coded scene from Emily in Paris Season 4… ⤵️ Just kidding, but these types of hooks get the LinkedIn algo going! 📈💨 Now that we have your attention (hopefully 🤞🏽) Did you know that 52% of sources mentioned by AI overviews rank in the top 10 results? Why does this matter? AI overviews present an extremely valuable opportunity to enhance your content's visibility on Google Search - they appear above traditional SERPs and featured snippets. Better visibility, higher clicks. 🏆 ❓How are AI overviews connected to SERPs? ❓Can you get your content to be shown in AI overviews? We analyzed 405,576 AI overviews to answer these questions and more! Head to the first comment and check out the full findings! 💫 Compiled by: Satya D, Kristavja Caci, Szymon Woźniak, and Michał Suski #AIOverview #Surfer #SurferSEO #SERPs #AIContent #ContentOptimization

What a whirlwind! 🌪️ Huge thanks to everyone who stopped by to chat with us at brightonSEO! It was inspiring to meet so many passionate SEO pros. 🙌 A special shoutout to Michał Suski for his fantastic session on “How to safely scale content operations with AI humanisation” —absolute gold! 💡 PS: Want to connect with someone from Team Surfer who attended? Here are a few handy tags to help you out! 👇 Kazik Pietka Michał Suski Joanna Cholewka Aleksandra Zaborowska - Ochab Marta Irska Jakub Sadowski Roman Leliukh #BrightonSEO #SEOCommunity #TeamSurfer

Here are the highlights of September's product updates: - 🎉 Tables in Content Editor - 👌 Improved Content Audit setup for new domains - 🔍 Keyword Research moved to the sidebar menu - ✏️ Topic Explorer changed into Topical Map - ⏰ Surfer AI is 30% off until the end of today! ⏰ ...and a sneak peek of many interesting things to be released soon - including weekly intelligent recommendations to guide you through your top SEO opportunities! 👀 Link in the comments 👇 #SEO #ContentOptimization #SurferUpdates #SEOeducation

Day 2 at brightonSEO and we’re still buzzing! ⚡ The energy here is off the charts! We’ve had some incredible chats with industry pros and SEO enthusiasts. 🙌 Haven’t stopped by yet? Come say ‘hi’ and get the inside scoop on what’s next from Surfer! We’d love to connect. ✨ 👉Find us at Stand 8! #BrightonSEO #SEOTips #TeamSurfer

Does Topical Authority Work? We Studied 250k Google Searches To Find Out! 📊 88% of SEOs believe Topical Authority is essential for SEO success. But does it help you rank higher? In our latest video, Tom Niezgoda shares insights from our recent study and explores:  ✅ How to build topical authority with content clusters  ✅ A case study where a SaaS company increased traffic by 1300%  ✅ How tools like Surfer AI can scale your content without sacrificing quality Watch the video and learn what the data says! 🔗 https://lnkd.in/dubGEY75 #SEO #TopicalAuthority #SurferSEO #ContentMarketing #SEOstrategy

Of all the things to build, we built Tables… why, exactly? Because our customers asked! 🎯 “It is easy to say that companies do not listen to their users, but we listen every time. Yes, this feature took us a little bit longer than we wanted, but we listened. And we're happy it's here.” Marek Winiarski, Developer @ Surfer 💡 Complicated doesn't mean better; simple doesn't mean useless! #SaaSinsights #Surfer #SurferSEO