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Deliverability pro tip: if you notice low open rate - enable the warm-up. An open rate below 30% is a clear sign that your email reputation may be at risk. Initiating a warm-up process involves gradually increasing your sending volume while ensuring a mix of engagement-driven and cold emails to rebuild trust with email providers.

What should you look for in an SDR in 2024? 🏅 These 6 skills & qualities: Cold Email is evolving *big time*, and so is the role of SDRs. So if you’re a sales leader looking to hire an SDR, see if they check these 6 boxes: 1️⃣ Technical skills In 2024, more technical SDRs: - can handle the research, list building, and operationalizing their outreach - know their way around tools like Clay, Persana and Trigify 1 SDR can now do the work of 5 “old-school” SDRs (with the latest Ai, automation and operationalization tools. Which gives them the opportunity to focus more on interactions. 2️⃣ Prospect-focused In 2024, thanks to the tool kits available, SDRs get more time to focus on: - deeper understanding of your ICP and their current pain points - face-to-face interactions with your current clients to better understand the needs of your new potential clients - more experimentation and time to test new markets and verticals 3️⃣ Strategic mindset Cold Email strategies are always evolving. What works for you this month, might not in 2 months. That’s why your SDRs should be willing to constantly experiment and look for an approach that works at *this* particular time for *this* specific group of prospects. 4️⃣ Drive Cold Email isn’t dead. But it *is* getting harder to cold email. Your SDRs should believe they can find the right strategies, and have the drive to pull it off – now more than ever. 5️⃣ Resilience SDRs get ignored a lot. They lose deals. That’s just the reality of the job. You need SDRs who won’t take rejection personally. Who know it’s the offer being shot down, not them (especially now, when it’s harder to get through). 6️⃣ Copywriting skills SDRs should know how to show prospects they know them and that your solution can be the medicine to their pain point – through email copy. (Also, knowing which parts of email copy to test and when.) There you have it! And if you also want to make your SDRs’ jobs easier and more efficient… we’re here for ya 👋

You know how some Cold Emails sound robotic? These 5 fixes re-humanize your emails: 🤖 One of the biggest plagues of Cold Emailing are vague, fluffy, robotic-sounding emails. Dunno what it is. But for many of us, as soon as we sit down to write an email… it’s almost as if an alien takes over our brain and fingers, and starts typing their This-is-how-I-imagine-humans-speak message. But don’t worry. We’ve all been there at some point. 🔥 And that’s why we decided to help humans re-humanize Cold Emails – with these 5 fixes: 1️⃣ First, give your email the read-out-loud test Want to go one step further? Send it to a colleague for a quick review. Does it sound like you at all? Or like an alien took over? 2️⃣ Imagine you’re at a conference, networking If there was a real person in front of you, and you were to convey the message from your email, how would you say it to them? Want to go a step further? Record your voice in this pretend scenario and use the transcript as a base for your email. 3️⃣ Remove catch-all phrases The prospect has to understand what you do. If you use catch-all phrases like: - “optimize your sales process” - “improve your workflow” - “the best platform”, etc. they won’t get it. Remove. The. Jargon. 4️⃣ Don’t confuse formality with professionalism They’re not always the same. You can be informal and professional at the same time. Go for the level of formality that works for your company, industry and market. 5️⃣ Make sure your message and offer are relevant to the prospect If you’re not targeting well, none of these efforts will sell. (and you know it’s true ‘cause it rhymes) Try those 5 fixes if you struggle with sounding like a human in your Cold Emails. And if you’re looking for the best cold email tool for humans, we’re here for ya 👋

Woodpecker integration with Persana AI is now live 🪄 So, Margaret Sikora will do a LinkedIn live Sriya M. on Wednesday about how the integration works and what use cases you can unlock with it. Agenda for the LinkedIn live: 1️⃣ The psychology behind high-converting cold emails 2️⃣ How to leverage AI to personalize at scale while maintaining authenticity 3️⃣ Advanced sequencing techniques that boost response rates by 3x 4️⃣ Common mistakes that trigger spam filters (and how to avoid them) 5️⃣ Integration Showcase : Persana AI and Woodpecker You can join the event without giving your email. And you'll get the recording right here on LinkedIn once the event is over. 👉 Register here and see you later! https://lnkd.in/ez-tw3J3

Here is the best strategy for domain warm-up to maintain your reputation. While still sending cold outreach. Mix your cold emails with warm-up emails using a ratio of 30 cold emails to 20 warm-up emails. This approach ensures that your domain activity appears natural and not spam-like, helping to gradually build your sender's reputation without triggering spam filters. To make sure your engagement levels remain consistent and your domain gains credibility, incorporate responses from warm-up emails.

Account-based Sending is now live in Woodpecker! What it does: Stops sending emails to other people in the same company when someone from their domain replies. Example: 1️⃣ You’re emailing 3 people from one company 2️⃣ One of them replies 3️⃣ The other two stop getting emails automatically ❓ ‘Does an out-of-office reply trigger Account-based Sending?’ 🪄 No. It only gets triggered by a human reply You'll find Account-based Sending in 'campaign settings', available for all users!

Spintax is now live in Woodpecker! What is Spintax and how it works: 👉 Spintax is a shortcut for two words: "Spin Syntax." And it does just that: It lets you rotate words in your cold emails for better personalization and deliverability Example: {{SPINTAX | “Hi” | “Hello” | “Good morning” }} 👉 How it works in Woodpecker: 1. It works in both the headline and the email copy 2. It can be combined with Snippets 3. There is no character limit, so you can make the value as long as you want 4. You can preview your Spintax email before sending it 5. You can edit your Spintax even after putting the campaign live 🤌 Bonus for the people reading until the end: Account-based sending is also live! So, if you email 5 people from the same domain, and one of them replies, the sending can be stopped for the other 4. More on that in the next post 😉

Woodpecker users sent over 24 million cold emails every month. We noticed that the main reason emails end up in spam is usually because too many are sent daily. Here are strategies to scale your outreach without landing in the spam: → implement inbox rotation → send no more than 50 emails per day per inbox  → make sure your emails don't contain spam-trigger words → set up SPF, DKIM, and DMARC for your email-sending domains  → clean your email list to remove unengaged and incorrect email addresses → verify email addresses even before sending emails (use Woodpecker.co integration with Bouncer)

In over 100 years of direct mail studies, 60% of positive replies were attributed to the list itself! So the list is key and here are tips to improve yours: (based on 10,000+ cold email list Coldlytics built for customers) 1️⃣ Don’t get sold on irrelevant data points - Data companies love to sell you on having X number of data points. These vanity metrics don't help you - Determine what data points actually help you deliver your sales email more effectively - Examples of data points that matter for digital agencies: Ad Pixels, Website Speed, Rank Position, Claimed status of Google Business Profile 2️⃣ Researched lists drive more revenue - Buying the same generic lists your competitors bought and contacted last week gives them an edge, not you - A researched list gives you leads your competitors are overlooking 💡But what is a researched list in the first place? A human researcher worked on that list, verifying the information for accuracy. It’s not just a list produced by software. Coldlytics is a provider of researched lists. 3️⃣ The data on top execs is the most accurate - Founders and CEOs tend to stay in a job longer. Lower-grade roles tend to have higher turnover - From a data perspective, you’ll have more accuracy when targeting high-grade roles 4️⃣ Use the basic (but powerful) filters - Examples: Company Headcount, Location, Website Keywords - You either work with mom-and-pop businesses or Fortune 500’s, not both - Filter by Website Keywords to identify leads who are guaranteed to be relevant to you 5️⃣ Double email verification hurts you - Verifying leads twice can produce false negatives - Woodpecker has free, built-in email verification powered by Bouncer, a trusted provider 6️⃣ Blue-collar business owners are easier to reach - They are less likely to have gatekeepers answering their emails and phone - They are more likely to use their private phone and email for business 7️⃣ You’ll get ROI from better data, not more data - Emailing 1 million people who retired will give 0 results - In over 100 years of direct mail studies, 60% of positive returns were attributed to the list itself! 8️⃣ Be careful with “Intent Data” - For most products, the buying window is very short. It’s easy to miss that window by the time you get the buying signal and react to it - Clients report to us often that buying intent data is not accurate 9️⃣ Database contracts aren’t made to help you - Yearly plans can have enough data only for a few months of cold emails - So now you’re locked in a contract that you paid for but does not deliver 1️⃣ 0️⃣ Test. Everything. - No matter what you read on LinkedIn or watch on YouTube, 1 test is worth 1000 opinions - Test fast and often. Remain skeptical until you have the data to prove what your gut is telling you 👉 P.S. Both Matt and I will answer your questions in the comments about list building for cold email. Now's your chance to get free consulting😉

You should always have a backup for your cold outreach. → If your primary domain faces technical issues, experiences downtime, or undergoes maintenance, a backup domain can ensure that your outbound campaigns will run smoothly. → It can lower the chance of your main domain getting blocked by email providers. In case of delivery problems, just switch to the backup domain. → Backup domains allow you to experiment with different email marketing strategies without jeopardizing the reputation of your primary domain.