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Matthew's tip on writing cold emails: stop talking about yourself. Think about how flattering it is when you put your prospect in the spotlight right away. Instead of leading with "I" or "We," start with "You." Research your prospect and craft an opening that shows you understand their challenges or goals. For example: ✖️We're a leading software company... ✔️ Your recent expansion into Europe must be exciting - and challenging. This simple shift: - grabs attention - makes the prospect feel valued - shows you've done your homework Remember: in cold outreach, it's not about you. It's about THEM.

Here's Patrick's way to guide sales reps on cold emails: categorize each sentence. To see the structure you used. Is this about the company, challenge, impact, solution, or description? By categorizing each sentence, you'll quickly identify gaps in your outreach. Are you heavy on description but light on impact? All challenges with no solution? This simple exercise helps balance your message and ensures you're hitting key points that resonate with prospects. Keep in mind, you don't have to say everything in one go. It's more about creating an interesting note that makes people want to learn more. Try this on your next cold email. You might be surprised at what you discover about your outreach strategy.

It's okay to use clickbaits in cold emails. As Matthew says - that's the thing that gets the opens But here's the catch: your email content needs to deliver on that clickbait promise. Otherwise, you're just burning bridges. The key is to use intriguing subject lines that hint at real value, then follow through in the body. Remember: in outbound, your goal isn't just an open - it's a response and eventual meeting. Clickbait might get you the former, but only genuine value will secure the latter..

Why is Cold Email *still* great for getting new customers? 👀 Two reasons: 1️⃣ The cost per lead can go as low as $18.12. Let’s say you want to contact 500 people/month. You’d pay: ✅ $29 for a cold email tool ✅ $1.25 for your domain ($15 per year) ✅ $6 for a mailbox That’s $36.25/month. Now, the average reply rate is 1.9%. Out of 500 emails, that’s 9.5 replies. We’ll round it up to 10. Usually, 10-20% of the replies are positive. That brings us to up to 2 leads for 36.25/month = 🔥 $18.12 per lead 🔥 Compare that to: 🔹 $66.69 from search ads (per WordStream) 🔹 $15-$350 from LinkedIn ads (per Powered by Search) And the reason you can get such a good cost per lead is, among other things, this: 2️⃣ Not many other channels let you target prospects as precisely as cold email. You can target Dave when his tech company went public. Or Michael because he changed jobs and might be in need of a million dollars worth of paper. The only other two channels that allow you to target as precisely are: 💼 LinkedIn ☎ Cold Calls Emails are less intrusive than calls, though, and scale better than LinkedIn. (The three channels also go really well together.) The more precisely you target, the higher your response rate (and the number of leads) will get. Some of our best-performing customers get 29 replies for every $10 they spend with us. That’s about 6 leads for every 10 bucks spent with Woodpecker. You can do that, too. If you wanna give this Cold Email stuff a go, we’re here. 👋

The recording of the live feedback on cold emails with Alan Ruchtein and Yurii Veremchuk is here: https://lnkd.in/d63KerZq 🔥 Make sure to check it out as the event was full of examples and best practices tested by the pros. Thanks again to everyone who attended, sent us their emails, left comments and questions!

Alan Ruchtein and Yurii Veremchuk will review your cold emails at this LinkedIn live event. 💪 They'll also share their best practices and examples of outstanding cold emails that you can learn from. Here's what you need to do to get live feedback on your copy: 1. Sign up for the free LinkedIn event 2. Leave a comment below this post by September 3 with the message you want Alan and Yurii to review during the event. Register now and watch the live stream on LinkedIn on September 5

Stop writing cold emails about yourself. No one cares. As Patrick says, it's the least important thing is that you say more about yourself. Instead, focus on your prospect's world: • What challenges are they facing? • What goals are they trying to achieve? • How can your solution make their life easier? Remember: It's not about you, it's about THEM. Your cold emails should: • Show you've done your homework • Highlight a specific pain point • Offer a clear, valuable solution Make every word count for your prospect.

Join Yurii Veremchuk and Alan Ruchtein for this week's LinkedIn live event. 🔥 Have your cold email reviewed by the pros or learn from the good examples the experts will prepare for you. Sign up for the event here: https://lnkd.in/d63KerZq If you'd like to have your cold email reviewed, share it in the comments below.

🔥 Hotfix released 🔥: you can now track Gmail ‘open rates’ in Woodpecker! (even after Google's update from last week) How do we know it works? We’ve tested the new tracking method with our users: 1) the banner blocking the tracking image does not trigger 2) the open rates report correctly So, if you want to track your open rates from Gmail after Google's update last week -> it's possible with Woodpecker. P.S: We're now working on tracking Gmail open rates for emails sent before we deployed the hotfix 💣

New feature alert: Bulk uploading email accounts is live in Woodpecker! Here's how it works: 1. Upload your email accounts in batches of up to 200 2. You can upload a batch while others are in progress 3. Get notified by email and in-app when a batch has been uploaded Bulk Uploading works well with Centralized Inbox, which we released two weeks ago. So no matter how many inboxes you add, you can manage all your messages from one central inbox 🚀