Qina

At Qina we have developed our unique way of blending our domain expertise, our experience and our proprietary data to provide deep insights, strategic guidance and innovation services. We always look for new ways of solving problems and including fresh perspectives and voices in our approach. While we adapt our process for each project, it generally consists of 5 phases as shown in the diagrams below. We work flexibly, transparently and in the cloud. Get in touch to find out how we can support your next project or event #innovation #futureofnutrition #digitalhealth

This week, we’re highlighting Lessons in AI, Healthcare and Nutrition, leading up to our upcoming webinar: Failures, F*ups, and the Future of Personalised Nutrition! 🚀 🚨 First up: The Rise and Fall of Babylon Health The story of Babylon Health serves as a striking reminder of the challenges that arise when ambition outpaces reality in the realm of AI and healthcare. Once valued at $4.2 billion, this UK-based startup aimed to revolutionize healthcare with an AI-powered "doctor in your pocket." Backed by influential politicians, including former Health Secretary Matt Hancock, Babylon seemed poised to change the game. However, its collapse in August 2023 reveals deeper issues that are crucial for all innovators to consider. Key Takeaways: 1. Over-Promising and Under-Delivering: Babylon's ambitious claims about its chatbot—said to outperform human doctors—were ultimately exaggerated. Many insiders later criticised the AI as little more than a basic decision tree. 2. Misalignment with Healthcare Reality: The company's rapid growth strategy clashed with the slower, more nuanced demands of patient care. The tech mantra of “move fast and break things” often doesn’t align with the thoroughness required in healthcare. 3. Political Blindness: The connection between Babylon and politicians highlights a troubling trend where excitement over technology overshadows critical scrutiny. The allure of AI can lead decision-makers to embrace solutions without sufficient evidence of their effectiveness. 4. Lessons from the Fallout: Babylon's failure is not unique. Other tech ventures in healthcare, such as Theranos and IBM's Watson Health, have similarly struggled to deliver on lofty promises. This calls for a more cautious approach to integrating AI into critical sectors. As we move forward in an increasingly tech-driven world, it’s essential to ensure that innovations in AI are grounded in reality, robust evidence, and a deep understanding of the fields they aim to transform. Join us for our next webinar Let’s learn from Babylon Health and prioritize substance over hype in our pursuit of progress. Register for FREE! Webinar: Failures, F*ups, and the Future of Personalized Nutrition 📅 When: 7th November 2024 | 2pm-3pm CET 🌐 Where: https://lnkd.in/dXvPZ7P3 #AI #Healthcare #Innovation #LessonsLearned #BabylonHealth #TechForGood

Did you miss our Masterclass: Generative AI In Nutrition & Health for Social Good? Worry not! We recorded it for you! 🎉 Catch valuable insights like this: “We’re not replacing doctors or dietitians with AI. What AI does is streamline processes, deliver personalised nudges, and recommend actions—while gathering key insights to support clients and health professionals alike.” – Gideon Abako 🎥 Full Masterclass: https://lnkd.in/dCfFXUQW Not yet a Qina member? Sign up for free to access to our latest consumer-focused insights on Personalized Nutrition at: Qina.tech. And collaborate with us on your next project by reaching out at: info@qina.tech #AIinHealth #GenerativeAI #PersonalizedNutrition #QinaMasterclass #QinaHub #FoodTech #AI

Many business development directors have come to us when they need to present to the executive board a new strategic direction or to fund a new project. This is where data is gold, however, finding information on the Personalised nutrition industry which can be hosted in various platforms and formats can be a pain when you need to find information fast. Learn about our Qina use case for business development managers who need access to reliable and accurate information fast. #digitalhealth #data #bizdev

Enjoyed our last webinar? We have a new one coming up! 🥗 Failures, F*ups, and the Future of Personalised Nutrition 🥗 🗓 Thursday, November 7, 2024 | 🕒 2 PM CET Hosted by Qina, your hub for insights in personalized nutrition. Are you a senior executive in nutrition, health, ingredients, or the food industry? Don't miss this 1-hour session diving deep into the biggest failures and lessons learned in the personalized nutrition industry over the last decade. What to Expect: 🔹 Expert Panel Discussion: Hear from industry leaders in food, regulation, and health. 🔹 Case Studies: Discover where companies went wrong and how they could have succeeded. 🔹 Key Lessons: Get actionable insights to avoid costly mistakes. 🔹 Future Strategies: Learn how to position your business for success in 2025. 🔹 Networking: Connect with top professionals and exchange ideas. This is your chance to turn past failures into future wins and prepare your organization for the rapidly evolving personalized nutrition landscape. Why Register: 🔑 Stay Ahead: Get up to speed with industry trends for 2025. 🔑 Expert Guidance: Learn from professionals who’ve navigated this complex sector. 🔑 Drive Innovation: Make informed decisions and lead your company to success. Register for FREE! 📅 When: 7th November 2024 | 2pm-3pm CET 🌐 Where: https://lnkd.in/dXvPZ7P3 Let’s plan for the future together. #Webinar #PersonalizedNutrition #Leadership #CLevel #Strategy #HealthInnovation #Qina

Our Expert plan is ideal for product managers, R & D, innovation, scientific marketing, data-science or business executives working in the Ingredient, Food & Beverage, Health Technology industry. Qina offers you a comprehensive and flexible solution for your personalized nutrition data and insights needs where it is about: 📢 More data and insights: A unique approach which includes combining our nutrition and behaviour expertise with online and proprietary data to give you the best advice that is unbiased and reliable 📢 Expert support: We adopt an agile and flexible approach to our consultancy services leveraging a suite of cloud-based and secure platforms, which means more flexibility and transparency What working with Qina means for you The Qina service is ideal for companies who are in the ideation or development phase at a time when they are: 📢 Gathering relevant information about the Personalized nutrition landscape, 📢 Finding inspiration for new ideas 📢 Trying to understand market trends and developments 📢 looking to identify white spaces in the industry 📢 Looking to segment consumers by understanding behavior 📢 Understand why customers buy their products in order the innovate 📢 Looking for partners to develop their plans Learn more about how our Qina experts can get you unstuck at qina.tech

Today! Join Our Exclusive 1-Hour Masterclass: Generative AI In Nutrition & Health for Social Good! 🚀  Haven’t registered yet? There’s still time! Designed specifically for innovation, digital transformation, and R&D executives in the food and health industry, this masterclass will provide actionable insights to transform your operations. What You’ll Learn:  ✅ Proven strategies to integrate generative AI into your workflows in 6 steps ✅ The right technologies to employ at the right time ✅ How to play by the rules & ensure ethical compliance ✅ Key pitfalls to avoid when implementing AI solutions ✅ Real-world case studies of AI success in food & health Meet Your Experts: Qina’s Dr. Mariette Abrahams, and Gideon Abako, a renowned expert in both nutrition and technology, will lead this session, sharing practical insights and years of experience solving real-world challenges. Why Attend?  🔆 Gain industry-specific insights tailored to food, nutrition, and health 🔆 Learn from an expert with a rare blend of nutrition & AI expertise 🔆 Know the watch-outs to avoid common mistakes Register for FREE!  📅 When: 24th October 2024 | 2pm-3pm CET 🌐 Where: https://lnkd.in/gxN97Gj3 Don't miss this chance to stay ahead and transform your operations with AI! See you soon! #genai #chatbots #regulation #nutrition #futureofnutrition #PersonalisedNutrition #Webinar 

Our weekly Personalized Nutrition Update is ready! To find out how to keep up with all the updates visit https://www.qina.tech/ In this week’s newsletter: Tailoring Dietary Recommendations through Genetic Insights, Instacart and Foodsmart Partnership Drives Significant Clinical Outcomes for Members with Diet-Related Chronic Conditions, Noom launches new AI-powered body scan feature, Optimizing Nutrition, Diet, and Lifestyle Communication in GLP-1 Medication Therapy for Weight Management, and more of the latest research, technology news, consumer trends, resources, and events! For members, if you are logged into your dashboard click this link to read our latest newsletter, https://lnkd.in/eibbFqBH Happy Reading! Mariette Abrahams PhD MBA and the Qina team iCook Foodpunk GmbH Vitadio Instacart Foodsmart Froedtert & the Medical College of Wisconsin Community Physicians Xealth Edamam SideChef Noom Innovate UK BBSRC Kroger Health

Join us for our upcoming webinar!

Tomorrow! Join Our MasterClass: Generative AI In Nutrition & Health for Social Good! 🚀 24th October 24 for an exclusive 1-hour masterclass designed for innovation, digital transformation, and R&D executives in the food and health industry. Discover how generative AI can revolutionise your operations with actionable tips and critical insights: What You’ll Learn:  ✅ Proven strategies to integrate generative AI into your workflows in 6 steps ✅ The right technologies to employ at the right time ✅ How to play by the rules & ensure ethical compliance ✅ Key pitfalls to avoid when implementing AI solutions ✅ Real-world case studies of AI success in food & health Meet Your Experts: Qina’s Dr. Mariette Abrahams, and Gideon Abako, a renowned expert in both nutrition and technology, will lead this session, sharing practical insights and years of experience solving real-world challenges. Why Attend?  🔆 Gain industry-specific insights tailored to food, nutrition, and health 🔆 Learn from an expert with a rare blend of nutrition & AI expertise 🔆 Know the watch-outs to avoid common mistakes Register for FREE!  When: 24th October 2024 Where: https://lnkd.in/gxN97Gj3 Don't miss this chance to stay ahead and transform your operations with AI! See you there! #genai #chatbots #regulation #nutrition #futureofnutrition #PersonalisedNutrition #Webinar