Ipsos in Romania

A brand-new course for master’s students at the Faculty of Sociology and Social Work, University of Bucharest, is starting next week: Negotiations in the Market Research Industry, led by Luciana Mihaila, Senior Vice President at Ipsos. Stay tuned for more updates!

Bursuc, Shakira, Blondu’, Linda, Tibi, Soricica, Ioana, Oltie, Alex, Alice, Jumbo, Ben, Benita… sunt doar câteva dintre numele celor 300 de căței de care se îngrijesc cu atâta dedicare oamenii de la Kola Kariola. Săptămâna aceasta am dat o mână de ajutor, am gătit pentru căței, i-am scos la plimbare în pădure și am pictat o căsuță. - Cea mai mare problema pe care o aveți care este? Mâncarea? - Adopțiile. Adopțiile…, ne răspunde Elena, cu tristețe. Cățeii paralizați, în cărucioare, sunt atât de veseli și de iubitori. Și aleargă mai repede că noi, uneori cu roțile peste picioarele noastre 🙂 Am ajuns acasă mirosind a fum, a orez cu legume, a pipote de pui, a blană de zeci de căței pe care i-am îmbrățișat. Lăsați teambuildingurile. E atâta bonding într-o vizită activă de o zi la Belciugatele, la Kola Kariola, și atât de multe aflăm unii despre alții bucurându-ne împreună alături de aceste suflete. Implicați-vă ca voluntari, donați, adoptați. Luati acasă un cățel. Oficial, s-a numit o zi de voluntariat. Neoficial, o zi în care am mai învățat ceva despre ce înseamnă iubirea simplă și necondiționată. Videoclipul zilei, creat de Kola Kariola, aici: https://lnkd.in/dBxbMR29

The results of the 2024-2025 edition of Superbrands Romania program were published today for both categories included in the research - Consumer and Business. Consumer Superbrands represent a relevant snapshot of the shifting purchase and consumption behaviors of Romanians, while the Business section evaluates, from the perspective of the Superbrands Council members, the brands offering products or services to companies present in Romania. Both sections reflect a diversification of the sectors represented at the top of the Superbrands list. Detailed results for brands, categories, and evolutions are available in the article below.

As you know, the #OnlineMarketResearch course, organized by Ipsos Romania in partnership with the Faculty of Sociology and Social Work, is shaping the next generation of market researchers! Monica Iancau and Anna Manea lead the session on Sampling Methods in Online Research. Both veterans in online research, Monica and Ana shared their expertise on: #SamplingStrategies the most effective techniques for online surveys and studies. #QualityControl ensuring data accuracy and reliability in research. #EmergingTrends cutting-edge insights into new developments in online sampling. 'Being part of this course was a truly unique experience for me. Every time I have the opportunity to share the knowledge and experiences, I've gained with those around me, I feel a deep sense of joy.' Anna Manea We look forward to seeing how the insights and skills gained from this course will empower our participants to excel in their future endeavors. Together, we are building a strong foundation for the next generation of market researchers who will innovate and lead in this dynamic field. A big thank you to Monica, Ana, and everyone involved for making this course a success. #IpsosInRomania #SAS #MarketResearcers #SamplingTeam #Education #Collaboration #Growth

2.400 de respondenţi. 60.000 de minute de intervievare. 32 de teme de interes pentru români, de la infrastructură la educaţie şi de la corupţie la sistemul medical. 425 de întrebari minuţioase care şi-au propus să facă radiografia onestă a României astăzi, în tot ce are ea mai problematic şi, respectiv, mai plin de speranţă. Pe 16 octombrie de la ora 19:00, la Observator, Alina Stepan - Country Manager Ipsos România - a dezvăluit, alături de Alessandra Stoicescu, amploarea acestui studiu - probabil cel mai mare realizat pe această temă în România şi cu siguranţă cel mai mare comandat de o instituţie media din România în ultimii 35 de ani. De luni, puteţi urmări la Observator modul în care rezultatele acestui studiu se împletesc cu poveştile reale ale oamenilor din România noastră. Ipsos in Romania (echipa de cercetare, echipa de colectare a datelor online – IIS şi echipa de procesare şi codificare a datelor) sunt mândri de această campanie Ipsos şi Antena TV Group, care îşi propune să pună preocupările reale ale oamenilor pe agenda publică a problemelor şi, respectiv, soluţiilor pe care le aşteaptă orice român care îşi doreşte un viitor adevărat pentru România. Înregistrarea emisiunii din 16 octombrie este disponibilă aici: https://lnkd.in/dTvaukQ9

With the opening of the new academic year, we had the honor of launching the #OnlineMarketResearch course, organized by Ipsos in Romania in partnership with the Faculty of Sociology and Social Work, an event dedicated to shaping the next generation of market researchers! 🎙️ Alina Serbanica, Senior Vice President at Ipsos, Member of the ESOMAR Council and President of SORMA Romania, spoke about the challenges and opportunities in the market research industry, highlighting the essential role of education in preparing young professionals. 📚 Flaviu Bobb, Client Success Manager at Ipsos and course coordinator, explained the structure and goals of this initiative, which gives students access to the most advanced techniques and methods in online market research, and about how important it is for students to be curious and eager to absorb as much information as possible, both from teachers and practitioners. Participants had the opportunity to interact directly with #Ipsos experts in an open and friendly environment, sharing questions and ideas about current industry trends. A big thank you to the leadership of the Faculty of Sociology and Social Work for their constant support and successful collaboration! #IpsosInRomania #SAS #MarketResearcers #Education #Collaboration #Growth

In partnership with Uniunea Agențiilor de Publicitate din Romania (UAPR), on 8 October we invite you to attend a webinar on stereotypes in #Advertising and the impact of #Creativity in defining brand success. Alina Stepan (Country Manager Romania/ Cluster Head SEE Ipsos) and Arnaud Debia (Global Creative Development Director Ipsos) will be hosting the event. Registration details are available in this article. #Ipsos #Context #CannesLions #Trends

Brand Minds remains the largest business summit in Central and Eastern Europe, continuing to attract top experts, renowned international authors, and visionary innovators year after year. Known for its world-class speakers, powerful networking opportunities, and forward-thinking sessions, Brand Minds has become a must-attend event for anyone looking to stay ahead in the #business world. This year's edition was no exception, delivering an impressive showcase of ideas and perspectives. 🚀Here’s what some of our colleagues had to say: 🗣️"The energy and insights we gained here are simply unmatched. Every speaker brought a fresh perspective that will surely impact our work."  🗣️"It’s incredible to be surrounded by such visionaries and thought leaders. Brand Minds truly sets the bar for business summits." 🗣️ "We’re coming back with a wealth of knowledge and innovative ideas to apply within our own projects!" With speakers from diverse industries, from tech giants to marketing gurus, BrandMinds inspires #growth, challenges conventional thinking, and connects professionals with innovative leaders #ShapingTheFuture. We’re excited to bring all these fresh ideas and inspiration back to our team! #Ipsos #Inspiration #VisionaryLeadership 

Today, we had the pleasure of welcoming Cosmin Galu, Business Owner Leadership Land, as our coach. During the session, we explored effective ways to support team development by applying coaching principles and skills. 📈 Here’s what we picked up: - How to create a safe and supportive space for our team, especially in a world that’s moving faster than ever. - Help our colleagues to find their own solutions to everyday challenges. - Improve decision-making skills and workflow organization to boost overall performance. 💡 Thank you, Cosmin, for your valuable insights and the energy you brought! #IpsosGrowth #IpsosInsights #Leadership #Coaching

Un eveniment unic, marca SmartHR, își deschide porțile virtuale pe 2 octombrie, de la ora 14:00. Un webinar de 90 de minute despre un subiect sensibil, ușor teoretic dar mai greu de pus în practică: cum aliniem cultura și misiunea organizației cu o viziune concretă și pusă în practică în comportamentele și proiectele de zi cu zi din echipe? Alina Stepan, Country Manager Ipsos România, se alătură altor nume valoroase din industrie, pentru o discuție onestă și plină de provocări. Eveniment destinat comunității SmartHR.