Milk & Cookies .Studio

Account-based marketing is (most likely) the best strategy for #SoftwareDevelopment companies looking to sell their services to mid- and large-sized #CarRental companies in the U.S. #ABM helps you connect with decision-makers in a way that leads to higher conversion rates and stronger client relationships. This highly-targeted approach makes sure your #marketing efforts are directed towards the most promising prospects. A Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing efforts. Read more on the topic by accessing the link in the comments! And enjoy this video. PS: A big thank you to the Veridion team for the amazing data that they've provided to allow us to write this article

Today, we're excited to feature Silvia Truța, Marketing Specialist and Growth Manager at BinarCode. Creative and empathic with a keen eye for detail, Silvia shares her inspiring journey from video editing to tech marketing. She talks about her transition into the tech industry, the importance of a people-oriented approach, and the power of procedures in marketing success. Silvia also highlights the role of AI and data-driven strategies in developing effective campaigns. Curious about her top reads? Silvia recommends "The Wizard of Oz" for its timeless lessons on hope and self-belief, and "Predictable Revenue" for valuable marketing insights. Ready to be inspired? Check out Silvia's full interview and discover how Binarcode is making waves in the tech world.

Today, we're thrilled to feature Violeta Enescu, Marketing Manager at Green Horse Games. With a diverse background spanning 18 years, Violeta brings a wealth of experience from the fashion industry to the fast-paced world of gaming. Curious about her journey? Violeta shares her transition into tech marketing, highlighting the power of community engagement and the impact of AI and influencer campaigns on driving growth. She reveals the secrets behind Green Horse Games' success and the importance of simplicity in marketing. Ready to be inspired? Discover Violeta’s top strategies and insights, and find out why "The Laws of Simplicity" by John Maeda is a game-changer for marketers. Check out the full interview and learn how to transform your marketing approach.

We’ve had insightful conversations with tech marketers to uncover their strategies and challenges. By sharing their expertise, we aim to provide valuable insights for anyone looking to succeed in the tech industry. In today's highlight, we're featuring Zenovia Grama, Head of Growth at ALUX. With over 20 years of experience, Zenovia dives into her journey from PR to tech marketing, focusing on growth strategies for EduTech and the importance of retention. She shares how Alux aims to change lives through top-notch education, with strategies rooted in product-led growth and user engagement. Zenovia emphasizes the power of data-driven decisions and the need for a streamlined approach to digital marketing tools. Zenovia's top book recommendation? "Dune" by Frank Herbert, a strategic manual disguised as fiction. Check it out: https://lnkd.in/dXYJRRMq

We got some great industry insights to share with you in our latest interview. Why? Because if you want to work with a tech company, it's helpful to know how things work behind the scenes and the strategies and tactics they use to do well. Today’s interview is with Catherine Cacciotti, Director of Marketing at alwaysAI. Catherine has been generous with her insights and shared details about effective marketing strategies, marketing industry trends and valuable lessons in digital marketing, such as the need for testing and adapting continuously. In her work, education plays an important role. By offering comprehensive educational materials, she wants to add value to the decision-making process but also foster relationships that turn into customers. Catherine recommends a book that everyone should read for practical tips on forming good habits: "Atomic Habits" by James Clear.

Peek into some numbers from LinkedIn's landscape 🚀! Swipe through to see these trends and think about how you could redefine your LinkedIn strategy. If you're ready to leverage this data to its fullest, we're just an email away.

We've been chatting with tech marketers, gathering their wisdom to share with you. Why? Because understanding the movers and shakers in the tech world, their challenges, and their strategies is invaluable for anyone looking to make a mark with tech companies. In today's highlight, we're featuring Patricia Zavacky, Marketing Manager at Linnify. Patricia goes into her unexpected journey into tech marketing, the big influence of mentorship, and the strategic insights that have taken Linnify to new heights. She talks about the power of educational content, the importance of truly knowing your audience, and how AI is reshaping marketing strategies. Plus, she shares a great read that changed her approach: "The Challenger Sale." Link in the comments. ⬇

We reached out to tech marketers who do their job well and asked them to share their knowledge and insights with us and with you. Why? Because getting to know them, their needs and how they work is of great value to anyone who wants to work with tech companies. Today’s SaaSy Interview is with Natalia Kamecka, Chief Marketing Officer of Applover Full-Stack Digital Agency. She talks fondly about how knowing your tech product's audience really well can help you market to them better. Moreover, she’s also a fan of what we like to do most: test. “I also encourage my team to test, test, test. You have to try to know, to get experience, and to see if something can be useful for you. Do not be afraid to fail as long as you will be able to learn something new. Everyone sometimes fails, more important is what you do after that.” The link is in the comments. ⬇

Are you missing out on potential customers? We've got a breakdown of 5 surprising buyer types. Discover who they are and how to reach them! https://lnkd.in/eRP8fnBd

Milk & Cookies .Studio's Content Marketing Trends for 2024: As you can see and perhaps already feel, content marketing is changing really fast. #B2B businesses must come up with new and creative ways to leverage content marketing tactics efficiently. This is important if you want to stay in the game and make a real impact on your audience. This is our take on content marketing trends for 2024 for B2B companies One: Hyper-Personalization Generic content won't cut it anymore. Audiences demand experiences tailored to their individual preferences and pain points. This involves in-depth audience segmentation, understanding customer journeys, and using data to make content decisions. For example, a software company could create detailed guides based on a prospect's industry, company size, and specific challenges they're facing. Two: User-Generated Content User-generated content includes testimonials, reviews, social media posts, and many other types of content. It helps people feel like they are part of a community and makes them trust the brand more. Brands should proactively encourage user content creation. For example, a startup can encourage and use customer video interviews on their social media platforms. Three: Interactive Elements for Engagement Static content is becoming less effective at capturing attention. Interactive elements are very important for increased engagement in 2024. This includes quizzes, polls, surveys, calculators, interactive infographics, and whatever fits best with your ideal customer profile For example, a marketing platform for freelancers might create an interactive quiz to help users determine the best strategy for them. Four: Short-Form Videos Competition for attention is tough. Short videos are easy to digest and can quickly share a lot of value. Focus on high-quality production values, even with short videos. They should be visually appealing, and get to the point quickly. For example, a tech company could create short video tutorials on how to use their software. Five: The Strategic Use of AI AI tools shouldn't replace human content creation, but they should augment the efforts and allow marketing teams to create better and more valuable content, faster. #AI could be best used for topic and keyword research, generating basic content outlines, and repurposing existing content. For example, a content marketer could use AI tools to brainstorm blog topic ideas or angles. What trends do you think are most important for B2B marketing in 2024? Follow us for more simple ways to help your business grow.