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Is Snapchat the New King Kong? 🦍 We just came back from an inspiring Snap Inc. event, and we to have to say, they’re making some serious moves in the social media jungle. With 2.6 million Swedes using Snapchat every day (that’s a quarter of the population!), they’re positioning themselves as the real alternative to the curated and polished feeds of Instagram and the endless scroll of TikTok. Snapchat leads with authenticity, and it’s refreshing. Let’s be honest, authenticity could be the next big driver of business value in today’s crowded digital landscape. What’s exciting? Snapchat’s not just about cool, creative top-funnel campaigns anymore. Their performance data is really starting to speak for itself. We’re seeing strong results not only for awareness but all the way through the funnel. Case studies are stacking up, showing that Snapchat can deliver performance just as effectively as some of the bigger players. But here’s the challenge: Snapchat is still very much talking to the “cool gang”—big agencies and major brands with the resources and teams to handle multiple platforms and craft engaging, creative content. Smaller brands and agencies? They may find Snapchat’s focus on creativity a bit daunting, especially if they’re already stretched thin managing several other platforms. The time and resource investment can be intimidating, and for those who haven’t fully seen Snapchat’s performance potential, the hesitation makes sense. But here’s the thing: if you’re willing to experiment and invest a little time, Snapchat is making it easier every day to get started. They’re backing their creative edge with real performance numbers, and the ROI is starting to speak for itself. So the big question is—Is Snapchat ready to be your next King Kong in digital advertising? And are you ready to take the leap? Let’s talk about it! 💬 – Team Adcredo https://lnkd.in/dpDd-hqV

Is Snapchat the New King Kong of Authenticity?

Is Snapchat the New King Kong of Authenticity?

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