Brand Metrics

Our CMO, Sean Adams, is heading to London today to join the esteemed jury for the World Media Awards 2024! 🧑⚖️🏆 With the shortlist in, Sean and top industry leaders will come together to celebrate and select the best in global content marketing and advertising – recognizing standout work from the Middle East, Africa, Europe, Asia, and the US 🌍. The winners will be announced at an exclusive award ceremony and below are the event details: 📍 Ham Yard Hotel, London 🗓️ Thursday, 21st November 2024 https://lnkd.in/dy2dCHY #WorldMediaAwards2024 #AwardCeremony #BrandMetrics #GlobalRecognition #Awards #ContentMarketing #InternationalAdvertising #WMA2024 World Media Group

We're delighted to have Sean Adams, Chief Marketing Officer at Brand Metrics on the World Media Awards jury. Sean will be joining our panel of experts from top agencies, brands and publishers at tomorrow's Judging Day to decide which of our finalists will be taking home a World Media Award on 21st November. Join us at the awards ceremony when we'll reveal the winners - tickets available here: https://lnkd.in/eXnDWpUA #Awards #ContentMarketing #InternationalAdvertising

We're Hiring... 🚀 Are you ready to take on an exciting role in a fast-growing tech environment? Brand Metrics is looking for a Product Manager to join our talented team! ✨🌍 In this role, you will work with brilliant minds, including our Chief Product Officer, Johanna Silfwerbrand Bendroth, and collaborate with media giants like The Guardian US, The Washington Post, and Bloomberg Media. Plus, enjoy flexible work conditions, professional growth opportunities, and a team that truly values results. 📈 Are you ready for the challenge? Apply now! 💼 https://lnkd.in/gx_4WhFT #Hiring #ApplyNow #BrandMetrics #ProductManager #TeamExpansion #Growth #TechJobs #JoinUs #CareerOpportunities

Barcelona, here we come! 🇪🇸 Our COO Mikael Larsson will be at the Digiday Publishing Summit Europe from October 28-30, 2024! If you’re attending, don’t hesitate to reach out to Mikael for a glass of sangria! P.S. We’ve even heard that Mikael can speak a bit of Catalan! 😉 See you in Barcelona! https://lnkd.in/dEHnRxNT. #DigidayPublishingSummit #Networking #Media #Publishers #adtech #Programmatic #ProgrammaticAdvertising #digiday

Thanks DanAds and Rob Beeler for having me! Was a great time this week chatting with publishers about what's on the horizon and how AI and automation will influence the space. Some final thoughts on this panel... We've seen a proliferation of tech to help brands and publishers more efficiently transact, target, and optimize their buys, and to build more impactful creative. Where we haven't seen the same emphasis on scalability and automation has been on the measurement side of things, with much of the available tech focusing too much on outcomes reporting - conversions, cpc - and not nearly enough on mid-funnel lift metrics. We all know that creative can make or break a campaign. We also know that the right message, at the right time, in the right environment can change perception of a brand, move the audience from consideration to preference, or create loyalty where there was previously indifference. The point? A "successful" campaign doesn't always result in a click or conversion, so it's important that you measure the intended effect of the campaign. It's exciting to see brands and publishers zooming in on the importance of this kind of data when evaluating campaign success, and even more exciting that developments in tech (i.e. Brand Metrics tech) have made this possible to report on at scale. #DanAdsSummit #brandlift #campaigninsights

That’s a wrap for DanAds Summit 2024! 🎉 Yesterday, Kristen Friesen participated in the panel "How Creativity and Measurement Drive Growth," alongside Alex Persky-Stern, Nick Gardiner and moderated by Rob Beeler. They delved into how to balance creativity and measurability for genuine growth in advertising. There was a clear emphasis on the need to simplify and automate processes, particularly in selling various inventory types and utilizing data to measure success. And while AI is making waves, it’s clear that human input is still essential – no AI takeover just yet! Thank you, DanAds, for a great event, and thanks to all the speakers and panelists for the engaging sessions! 🌟 #DanAdsSummit #networking #brandmetrics #adtech #advertisingtech #DanAds #Publishers #Advertisers #Programmatic

🌍 Brand Metrics takes Copenhagen! A few weeks ago, the Brand Metrics team gathered in Copenhagen for three inspiring days of collaboration, exploration, and fun! People from all corners of the world came together to dive deep into insightful business discussions and #strategy workshops, followed by energy-filled dinners with lively conversations. We can even reveal that day one featured a game tournament—who won? Well, let's just say the debate is still ongoing! 😉 #BrandMetrics #Networking #TeamBuilding #Copenhagen #InternationalTeam #Socialising #AdTech

We're back with another Metrics Minds spotlight! ✨📣 This time, let's talk about Sumran Kaul, our Client Lead. Sumran’s role at Brand Metrics is always evolving but his key focus has been about helping clients get the most out of our product, solving their business challenges, and supporting our growth in many different areas. Having us joined in 2020, Sumran matched the perfect timing — he was ready for a new challenge, and we were expanding in the UK. 🇬🇧 Having already worked with our CMO Sean Adams, the mutual trust was there, and let’s just say, it’s been a match made in #metrics heaven. 😉 Beyond the business, Sumran’s got a background that might surprise you — he’s an ex-semi-professional #footballer and is now working on his coaching qualifications. So, whether it’s on the field or in the office, he’s always pushing for the win. ⚽ Curious to meet more of the Metrics Minds? Hit follow and stay tuned for what’s next! #BrandMetrics #AdTech #Teamwork #MetricsMinds #ClientSuccess #UKExpansion #MeetTheTeam #Technology

We've wrapped up the discussions from the final week of #AOPTechTalk in a free report to make sure you get all the insights you need! Download the report to get detailed write-ups of the conversations across the two days, and to find exclusive insights from our expert partners: https://lnkd.in/ePhrX-Bu To give you an idea of what you'll find in the report, take a peek at our key takeaways from Wednesday's discussions on 'From audiences to outcomes: Mastering data in digital publishing' - sponsored by Brand Metrics: ⚡ Publishers have access to rich insight through their first-party data. We need to disrupt the traditional digital publishing model and create new opportunities to monetise this data and deliver value for partners. ⚡ Don’t be afraid to challenge briefs from agencies. The overarching objectives of the campaign can sometimes be badly translated into media metrics, so ask questions to help shape a media campaign that will deliver for all partners. ⚡ Invest in the tech; invest in the people. When you make the internal decision to invest in your data capabilities, make sure you do it right. And that means also giving the tools and training to your team to make use of the new insight capabilities that you have, as well as investing in your tech stack. ⚡ Depth without scale or scale without depth is meaningless. You need to bring data out of your silos to activate data effectively and to translate it into actionable, meaningful insights. ⚡ Transparency is essential; we can’t ask advertisers to move from one black-box into another; being clear about your partners, methodologies, and how you collect data is key to building trust. ⚡ We’re all chasing that email address. But while logged-in data is fantastic, there’s so much more to first-party data – every interaction someone has on your site is a valuable piece of data that should go into building your strategies. ⚡ At the end of the day, don’t forget KISS – Keep it simple, stupid. Download the free report here to find out more: https://lnkd.in/ePhrX-Bu Thank you to all our speakers who shared their expertise with us on Wednesday: Demi Abiola, Konfluence Sean Adams, Brand Metrics Phil Robinson, Bloomberg Media Victoria Trevillion, Gumtree Group Dane Taylor, Key Media Camilla Child, Telegraph Media Group Holdings Limited Charlie Celino, News UK Kiessé Lamour, VML Thank you again to our partners at Brand Metrics for sponsoring the discussion.

New York, here we come! 🗽 We’re thrilled to announce that Alysha Dino, our new VP, Global CTV Revenue, will be attending #DanAdsSummit2024! Alysha will engage with industry experts, share insights on cutting-edge trends, and represent Brand Metrics at this exciting event. Don’t miss the chance to connect with her! Additionally, be sure to catch Kristen Friesen as she shares her expertise on an engaging panel discussing ‘How Creative & Measurement Drive Growth.’ 📅 October 22nd 📍 Midtown Loft & Terrace, New York Will we see you there? Get in touch! #newyork #adtech #brandmetrics #technology #publishers #events2024 #DanAdsSummit DanAds