Fibbler

Fibbler, the most affordable way to uncover influenced pipeline and revenue from your LinkedIn Ads impression data.

We're having a ton of fun testing Fibbler to prove ROI coming from LinkedIn ads. The way the tool works is you sync your ad account data to your instance of HubSpot or Salesforce. It then maps impression level data back to companies and deals that exist in your CRM. This is massive step up from LinkedIn's demographic reporting, where you can see companies reached by your ads. This is typically just limited to 25 companies. With Fibbler you can pull a report on all companies reached within a certain date range and even see impressions, engagements, and $ spent on those companies. In B2B SaaS, attribution is very tricky - especially when you're dealing with long sales cycles. No ones is buying a $100k+ platform just off of 1 ad they saw on LinkedIn. We use tools like Fibbler to tell these attribution stories. And the best part is, that data can be appended to company records within your CRM. Now that we have the data in our CRM, we're now planning to test the outbound flow that Tarek Reda described in his guide to using Clay + Fibbler. (Will link the guide in the comments) Since the ad engagement data gets appended to the company records within HubSpot or Salesforce, we can then build a list of those companies and pull them into Clay in order to build outbound workflows based on that engagement. Let's say a company has engaged a few times with certain pieces of content. You could set up a list in HubSpot and then pull that data into Clay using their integration, and create emails personalized to the type of content they are consuming. This is just one simple use case but the possibilities are endless. (Heads up the integration between Clay and HubSpot/Salesforce does require the pro plan). Very excited to dive more into this process and the rest of what Fibbler has to offer! Thanks to Adam Holmgren for building such a powerful yet easy to use tool.

Fibbler is growing 40-60% MoM through organic content and thought leadership ads. Naturally, it’s easier when you're small, with just a few key initiatives and a focus on doing them really, really well. With a larger SaaS company, it’s harder. You typically have an activity plan with 50+ activities across 5+ channels. How can you ever know what actually works? What actually contributes to your business growth over time? My suggestion is simple: Regardless of company size, scale back. Start by running one main initiative at a time. Do it really well, and observe the effects on your business. When you can't scale that further, then look at other opportunities. But don’t invest in a range of different channels and tactics just for the sake of it. That’s just reckless. I recently sat down with Ghalib Hassam to discuss this on his podcast, The Founder Lore. #b2b #marketing

”Features are being rebranded as products.” I’ve seen this statement a few times now, and I love it. For the past few years, there’s been a big trend of going upmarket and becoming the all-in-one solution for X. And now, it’s starting to have an effect. The SMB market is wide open for tools that solve very niche problems. And these businesses aren’t always willing to pay $50k per year for a suite of features when only 1-2 are critical for them. Instead, they might prefer to pay $100 per month for just that one essential feature. My prediction is that these niche products will start to dominate the SMB market. And it’s one of the biggest reasons I’m betting so heavily on Fibbler. We want to: Help marketers understand how LinkedIn Ads impressions impact pipeline and revenue, regardless of attribution source. Help marketers empower their sales teams by activating LinkedIn Ads engagement data as signals in outbound workflows. Help marketers schedule LinkedIn Ads campaigns for times when their audience is most active to save budget. Nothing more. Nothing less. #saas #startup

October is over, and here’s the good and the bad of what happened with Fibbler. THE GOOD - MRR increased by 61%, making this our best full month since we started in April. - Monthly churn decreased to 1.5%, also the best we’ve seen for a full month. - We released a new feature, impression thresholds, allowing users to set a minimum number of impressions for a deal to be deemed influenced. The majority of our users started using it right away. - We launched a new outbound workflow guide from Tarek using Fibbler -> HubSpot -> Clay -> Smartlead/HeyReach, which got great buzz on LinkedIn. - We received approval to feature the logos of a few incredible customers on our site: Qwilr, Userpilot, Juro and Mouseflow. THE BAD - LinkedIn released their own company insights section in the ads platform, which is very similar to what we offer. However, this led us to focus even more on our strengths: helping people easily understand how their LinkedIn Ads data impacts their CRM data and how to activate it in ABM and outbound workflows. LEARNINGS Running an API product means being highly dependent on everything that happens with our source data, in this case, the LinkedIn Ads Platform. This is why we need to work harder to be seen as a complement, not a replacement, for features they already provide. The CRM integration and ABM activation track is an area I believe LinkedIn will likely never enter, simply because they don’t need to. This opens a huge opportunity for us to continue helping people activate and understand their LinkedIn Ads data. P.S. If you want to uncover influenced deals from LinkedIn Ads and sync impression data to your CRM, try it for free at https://www.fibbler.co/. #saas #startup #bootstrapped

I get about 5 signups every time I post about Fibbler. I post about it 3 times per week. That’s 15 signups per week. 60 signups per month. 720 signups per year. With a trial-to-paid conversion rate of 20%, that’s 144 new customers in one year. Our churn rate is 1.5% monthly, meaning 2 customers will churn each month. This leaves us with 120 customers after 12 months. With an ACV of $1k, that’s an ARR of $120k. Just from me posting about it on LinkedIn. I’m starting to believe more and more in this founder-led approach as a bootstrapped business. It really allows me to build up both my own brand and Fibbler’s brand in unison. Now that we’ve added thought leadership ads to the mix and are boosting the best-performing posts on a monthly basis, we’re seeing the above weekly numbers double. And all of this excludes everything that comes in through word of mouth. To all startups out there, what's your biggest growth driver? #saas #startup #bootstrapped

Automate outbound using ad engagement data as signals! It’s crazy how much I learn from the community of users that have implemented Fibbler in their everyday work. Last week, Tarek Reda shared how they’ve built an automated outbound workflow using data from Fibbler. And this week, we have just launched a step-by-step guide on how you can do it yourself, together with Tarek. 🤩 First and foremost, a big thank you to Tarek and the team at adam.ai. It’s extraordinary how much time and effort you're willing to put in to help and share your expertise with the wider community. This is the workflow: 1️⃣ Start running LinkedIn Ads 2️⃣ Fetch ad engagement data with Fibbler 3️⃣ Create an engagement list in HubSpot 4️⃣ Send data from HubSpot to Clay using Make 5️⃣ Enrich contacts in Clay 6️⃣ Reach out through Smartlead (Email) or HeyReach (LinkedIn) when the time is right 7️⃣ Get a steady stream of high-quality outbound leads P.S. If you want to create an outbound workflow using LinkedIn Ads Engagement data, try Fibbler for free at https://www.fibbler.co/.

Here's a cool LinkedIn Ads / Outbound workflow we're building at adam.ai 1) Run LinkedIn ads (could be lead gen, text, thought leader, etc). 2) Use Fibbler to fetch ad impression and engagement data in the past 30 days on company level and send it to HubSpot. 3) Create a list on HubSpot with companies that had 100+ impressions or 5+ engagements with our ads (the data we got from Fibbler).  * Exclude companies that are already in the pipeline. 4) Send those companies to Clay via Make or Zapier where we enrich the data, find decision makers and craft a message (test Twain against manually written). 5) Reach out to those prospects on email (Smartlead) and LinkedIn (HeyReach). 6) Sit back and watch the workflow while sipping on Piña colada. Number 6 is not mandatory but the point is this workflow is interesting because you're using your ad visibility and engagement data as your outbound trigger 🤯 And the crazy thing about it.. THIS IS ALL AUTOMATED. PS: this could not have been possible without Fibbler. You guys have really filled a gap! 

"You'll know when you've found product-market fit." This phrase has stuck with me since we launched Fibbler earlier this year, but I never quite understood what it meant—until now. When it just feels like everything is working. We're growing quickly without doing or spending too much. And now… We've been named a finalist for "SaaS Newcomer of the Year" by Breakit 🥹 I couldn't be more proud. It's honestly crazy what you can achieve with an idea, a great friend & technical co-founder (ping Adam Hartsner), and some early power users to build the product around. What makes me even more proud is that we've been doing all of this on evenings and weekends. But that's not all! Something else that made me EXTREMELY happy is that Rillion has been named a finalist in the "SaaS Company of the Year" category. I can't take too much credit there since I’m only in my fourth week. 😅 See you in Stockholm on the 24th! #saas #startup #pmf

We had our best week since Fibbler’s launch. MRR increased by 20%. No churn. Why, you might ask? Incremental brand strength. We are slowly but surely becoming more known in the market. People are recommending us more and more. This won’t generate hundreds of paying customers in the short term, but in the long term, this is what will drive our business forward. We solve a key problem and have clear messaging towards it: people don’t click on ads and you can’t rely solely on click attribution. Our brand is quite distinct from many similar SaaS companies. We have a strong story and POV where the product is built from my own frustrations with proving ROI from LinkedIn Ads. By continuously reinforcing these elements and positioning ourselves clearly in the market, I forecast that our 20% increase this week will be MUCH higher in 6-12 months. We just have to hang in there. P.S. If you want to identify influenced deals from your LinkedIn Ads impression data and push ads data to HubSpot or Salesforce automatically, sign up here (100% free): https://www.fibbler.co/