Fjällräven

Fjällräven Polar is now live and the first challenge is out!    #Challenge1 – Send Fjällräven a letter from nature  During Fjällräven Polar 2025, you’ll meet 19 people from around the world. Together, you will exchange experiences, solve challenges and learn from each other. To kick-start the introduction process, we’d like you to head out into nature and tell us a little about yourself.     This is a video-only challenge! Your submission must be no longer than one minute, and you should post it to your public Instagram account by Sunday, November 17th, 2024, at 11:59PM CET. Tag it with @fjallravenofficial, #FjallravenPolar2025, and #Challenge1    Read all the details about #Challenge1 and apply here: https://lnkd.in/dshE5gNp  Good luck!    #FjallravenPolar2025

What do you get when you combine 20 people, 180 skilled sled dogs, and 300km of Arctic wilderness? Fjällräven Polar, of course!    It’s the adventure of a lifetime and we think it could be for you. The global launch event is just days away on October 28th. Learn more and sign up, here: https://lnkd.in/dkMCpj94    #FjallravenPolar2025

Fjällräven Classic South Korea started today!  Over the next 3 days, hikers will experience the beauty of Jeju Island south of the mainland. The 56 km trek takes them through the forests in the national park of Mount Hallasan, a UNESCO World Heritage Site and home to Korea’s tallest mountain at 1,950 m above sea level and then downhill to the coastal trails and beaches. And, of course, they’ll stay fuelled with plenty of delicious Korean food along the way!

300km of Arctic wilderness, 180 skilled sled dogs, a handful of experts, and a small group of people, just like you.    Fjällräven Polar is back, and we want you to apply to earn a spot on the 2025 expedition. We believe that with the right equipment, knowledge, and support, anyone can be an Arctic explorer.    Want to learn all about it? Read more at https://lnkd.in/gkCzf6tT
 Already know all about it? Then sign up for the global launch event on October 28th here: https://lnkd.in/dkMCpj94    #FjallravenPolar2025

50 years ago, after our founder, Åke Nordin, decided to never feel cold again, we launched the Fjällräven Expedition Down Jacket. This now iconic jacket has changed very little over the last 50 years, testament to it’s functionality, durability, and timeless design. It’s still part of our collection and sits at the top of the entire 1974 Expedition Series. A lot has changed over these five decades - the hairstyles alone make us question society as a whole - so we feel it’s worth celebrating when something has proved so timeless. Discover the 1974 Expedition series here https://lnkd.in/gKBfmMiB and keep following as we unveil a new limited edition version of this heart and body-warming icon soon.     #LongLiveMyExpedition

Photographer Björn Gillsäter’s Images of Hope captures the positive impact of conservation efforts on the Falkland Islands, where biodiversity has flourished thanks to sustainable farming and restoration initiatives. Björn follows in the footsteps of his father, Sven, on expeditions where he documented wildlife, including the iconic penguins, while wearing Fjällräven gear. While threats like climate change remain, Björn believes that hope lies in humanity’s ability to protect nature. His work continues the legacy of using storytelling and photography to highlight the beauty of the world.

Read the full story: https://lnkd.in/dRUkkqea #Fjallraven

Ready for the adventure of a lifetime?  So are we.    Prepare to join the journey. Coming soon!    #FjallravenPolar2025

‘Fashion doesn’t interest me. I’ve always done things because I need them myself.’ - Fjällräven founder, Åke Nordin.

A refreshing approach to designing clothing and one which we continue to follow as we stubbornly say no to short-term trends. We’d much rather see our clothing in a second-hand store than on a catwalk so please forgive us for not releasing new products just for the sake of being trendy. In fact, 85% of our sales each year are of designs carried over from previous seasons. 

Read more about our design philosophy here: https://lnkd.in/dtJFbFJ9 #Fjallraven

Where would we be without curiosity? 

  Humanity’s innate curiosity has been the spark for our most important scientific discoveries, driven exploration of our planet, and led to countless happy-ever-afters.     But, in the modern world where we’ve become accustomed to instant gratification and have seemingly all the answers at our fingertips, many of us have lost touch with our curiosity and the skills we develop as a result.     Explorer Francois Malherbe’s curiosity led him to search for answers by learning the ancient skill of tracking. Follow him through the wilderness of the Okavango Delta as he teaches others to slow down to the pace of the African plains, using tracking to hone one’s curiosity and develop patience, observation, and respect for the land we walk on. 

  Take a few minutes for yourself and watch Francois explain things in his own words:

    #SeeYouOutHere    https://lnkd.in/ddk-TTJD

Honestly? We don’t really know. What we do know is that it takes an incredible amount of specialist knowledge, passion, dedication and hard work. Thankfully, there are people out there doing this important and inspiring work. Take the Fjällgås project for example. This has been running since 1975 and aims to save an endangered species with fewer than 200 individuals remaining. We provide financial support to the project and try to highlight the important work of those who dedicate themselves to these rare birds.     Here’s to those in the field. Thank you.    https://lnkd.in/dfuM4sk3