Forsman & Bodenfors

We're excited to share our latest work from Forsman & Bodenfors New York that expands the successful "For The Workout Called Life" campaign for Therabody. In playfully highlighting how daily activities weigh on you, these dynamic spots show how the Theragun massage gun brings recovery from packed routines, each landing with a 'release the day' moment. Key thoughts on the campaign: "Therabody are democratizing wellness at a time where simply feeling better each day can feel out of reach for too many. This campaign shows an evolution for the brand and the way it tells stories— built on human insight and designed to give their products a more meaningful role in people’s everyday lives." - Tom Suharto, Global Strategy Lead, Forsman & Bodenfors. " For The Workout Called Life” reinforces Theragun’s evolution from an athlete-centric recovery tool to an indispensable wellness product with broad appeal. The campaign really represents a directional shift for Therabody, not just in expanding our target audience, but more so in developing highly specific messaging and executions that speak to the benefits of our science-backed innovations for defined populations." - John Solomon, Chief Marketing Officer, Therabody.

Proud moments at LIA - London International Awards when our work ”The Heart Surgeon’s Cookbook” for Getinge and ”Sweden (not Switzerland) for Visit Sweden was awarded earlier this week✨

Please join us in welcoming our new Global CEO, James Denton-Clark, to the Forsman & Bodenfors collective! We're thrilled to have you here. 👏🚀 “It’s epic to be joining the collective at Forsman & Bodenfors. Their early commitment to culture-first work within a culture-first company has led to them becoming one of the most awarded and transformative agencies in the world. I can’t wait to help the team take it to the next level.” Read more at: https://lnkd.in/edEQN33Z Forsman & Bodenfors Singapore, Forsman & Bodenfors Dublin, Forsman & Bodenfors New York, Forsman & Bodenfors Canada, Forsman & Bodenfors LDN, Stagwell, Stagwell Brand Performance Network, James Townsend, Shannon Pruitt, Jonathan Schaaf, Jake Marx

Eurobest is awarding Europe's most creative communication, and our Brand strategy director Gabriella Dishotsky is on this year's Creative Effectiveness and Creative Strategy jury. ✨

In this months WARC Spotlight Series, our very own Group Strategy Director in Singapore, Charinee Chairasmisak tells us how trends in luxe beauty not only provide an insight into the beauty category at large, but also deliver a deeper understanding of the consumer’s unmet needs. Forsman & Bodenfors Singapore The full read in WARC: https://lnkd.in/g4PYDkbw?

Eight nominations in Svenska Designpriset! This week, our work for Majblommans Riksförbund is among the shortlisted entries eligible for voting. Cheer us on at designpriset.se/rostning!

We have appointed James Thorpe as Head of Strategy in Sweden. Welcome, James! Read what he has to say about his move to Sweden and his famously flat-structured new workplace in this article in LBBonline - Little Black Book

For the third year in a row, Forsman & Bodenfors achieves global gender pay equity and continues to be Fair Pay Workplace Certified. 💪 If your company also wants to unlock workplace equity, check out Syndio and the new standard of pay equity that has been set by Fair Pay Workplace

Eight shortlists in Svenska Designpriset! Vote for your favorite, or all of them! The nominations for this week: Instagrid, Therabody, Getinge, Craft Sportswear and SEB. 🤞 Next week, our work for Majblommans Riksförbund. Visit designpriset.se/rostning to cheer us on!

A 100% awards conversion rate for Forsman & Bodenfors Singapore! Last week at the prestigious Singapore and APAC Effies, we won awards for every piece of work submitted. 🌟 Our GOLDS at the Effie Awards Singapore for our work for Mandarin Oriental Hotel Group were up against 140 other cases, from considerably bigger agencies with many more shortlists. 🥇 Our campaign for ride hailing app Gojek Singapore won us a silver and bronze at the APAC Effie Awards competing against 600 cases across the region (including China and India). 👏 We continue to punch above our weight, with ideas that change things for ambitious brands and leaders. Our winning 'Formula To Fame' is insight and great taste that bring our clients unprecedented ROI. 💪 Thanks to the APAC Effie Awards Association and the Association of Advertising & Marketing Singapore (AAMS) for your efforts and support in recognising inspiring and effective work. The Mandarin Oriental Singapore: https://lnkd.in/ggiTus-D Gojek: https://lnkd.in/gsjnHUUK