Ocean Outdoor Nordics omdelade detta
CMO Ocean Outdoor Nordics I ✍️Out Of Home advertising & marketing I Integrated Out Of Home originator
🤖Forget about tech > focus on ideas Catherine Morgan is the Managing Director of Ocean Labs. She has been operating at the forefront of creative use of technology within D/OOH longer than most. At the GroupM Sverige NextM earlier this year she delivered a compelling message that the industry could pause and reflect over. 💡Tech and use of it isn’t and has never been the starting point for great Out Of Home. At least not to us. ✅Yes we have a big palette of tech driven Labs products & solutions. ✅Yes we highlight the potential of using technology for creative effectiveness. ✅Yes innovation, product and concept design is part of our D.N.A. But, all of this has to facilitate the idea and what a brand has set out to do with its campaign. The very core attribute of tech is to help create a connection with the audience. The image to the left is the superhero version of me generated by our 𝗔𝗜 𝗣𝗵𝗼𝘁𝗼𝗯𝗼𝗼𝘁𝗵. 👉 Tech used to put a smile on people’s faces and create positive brand associations. This is embedded in The Art Of Outdoor. #DOOH #OOH #tech #creativity #advertising