PLACExNordic - The Place Attractiveness Conference

📣 PLACExNordic 2025: See you in #Uppsala, #Sweden?   We are very excited to announce that our annual gathering for our economic development, place marketing, and place development community will be coming home to Sweden for its 10-year anniversary edition.   We have partnered up with Stockholm Chamber of Commerce and Partnerskapet Norduppland as hosts with support from Destination Uppsala AB. The event will take place May 12-13 at the beautiful Uppsala Konsert & Kongress venue with activities and side events across the Greater Stockholm region. Thank you for all the fantastic bids to host. There is always 2026:) Now stay tuned for more program announcements in the near future!   Photo credit: Niklas Lundengård / Uppsala Marknadsföring.

When we gathered our European wide community within place promotion and economic development across talent attraction, investment promotion, and tourism during PLACExNordic - The Place Attractiveness Conference in Tallinn, Estonia just over 3 weeks ago, a key message was: In the times we live in, we as places may be competitors on paper, but the challenges we are facing require us to be collaborators. We much come together! No one simplified that message louder and more realistic than Maria Lypiatska and the mindblowing work they do at BRAND UKRAINE. The dialoge we began in Tallinn continued in Kiev last week as our very own Marcus Andersson joined on site to support The BRAND UKRAINE International Conference. He was absolutely blown away and humbled by the bravery, ingenuity and resilience of all the people fighting for Ukraine’s survival and freedom as a nation – and for its place among the family of democracies. ❤️ And very important, Marcus was also struck by how safe it felt to be in Kyiv. We can highly recommend anyone in the industry to attend next year’s conference. So much to do. So much more to come. Stay tuned - we want to be involved! Big thanks to Maria Lypiatska, Olga Kozyrenko and team for inviting us at Future Place Leadership to attend this conference. #Ukraine #publicdiplomacy #kiev

I am very pleased to announce our recent move with Rotterdam Partners to Groothandelsgebouw, marking a new chapter for our organization, now known as Rotterdam International Center! 🌟   Since May 1st, we've had some new changes with a fresh name of Rotterdam International Center and moved into our new office space. We're thrilled to invite everyone to Groothandelsgebouw. More information about our move can be found here: https://lnkd.in/eGCukcup. Today, I am heading together with Satsita Usmaeva to PLACExNordic - The Place Attractiveness Conference, a promising opportunity to network, learn, and participate in various activities. We look forward to meeting other professionals from across Europe to further enhance Rotterdam's appeal as an innovative hub for international talent and businesses! 🚀   #RotterdamInternationalCenter #DestinationMarketing #CityBranding #PLACExNordic #Internationals

🕒⏳ Only One Day to Go! If you're near Tallinn, you still have the chance to join us at PLACExNordic - The Place Attractiveness Conference, starting tomorrow at 12 PM at Kultuurikatel! We are thrilled to host 150 participants from across Scandinavia and Europe, ready to share insights and strategies from a diverse array of places. Don’t miss your chance to be part of this innovative gathering to attract #talent, #investment, and #tourists. 📅✨ Final chance to get your tickets! 👉 https://lnkd.in/gkbN-BAJ Get ready for: 🇺🇦 Maria Lypiatska, BRAND UKRAINE: Navigating Crisis and Countering Disinformation 🇪🇪 Martin Villig, Bolt: Tech's Role in Urban Life. 🇫🇴 Guðrið Højgaard, Visit Faroe Islands: What’s Next in Tourism? 🇩🇰 Liselott Stenfeldt, Gehl - Making Cities for People: Tech-driven, Citizen-centric Strategies to Unveil Hidden City Patterns 🇨🇭 Sirpa Tsimal, Switzerland Global Enterprise: Switzerland's Tech Ecosystem 🇸🇪 Camilla Westman, Future Place Leadership: Where do the Future Skilled Workers Want to Live? 🇩🇰 Nikolaj Lubanski, Copenhagen Capacity: How Do We Collaborate Across Europe to Be a Talent Destination for Global Talents? 🇪🇪 Leonardo Daniel Ortega Prudencio: Work in Estonia's Journey in Talent Attraction 🇪🇪 Kata Varblane, EASi ja KredExi ühendasutus: Leveraging AI and advanced digital tools to attract FDI 🇪🇪 Pärtel-Peeter Pere, Member of Parliament of Estonia: How to Fight Populism While Fighting Climate Change  🇪🇪 Eliis Randver, Estonian Investment Agency: Leveraging AI and advanced digital tools to attract FDI 🇳🇴 Anne-Signe Fagereng, VisitOSLO: Destination Management and Sustainability in Tourism 🇩🇰 Jette Jørgensen, IKEA: Revitalizing Urban Spaces: Building Resilient Communities for a Sustainable Future …and many more! ✨ #PLACExNordic #UrbanInnovation #SustainableCities #CityPlanning #InvestmentAttraction #TourismDevelopment

🤔 How did the Faroe Islands create the most viral tourism marketing campaign on a shoestring budget? 🇫🇴 The beautiful, but remote Faroe Islands previously struggled to get international recognition on Google Maps. 🌎 🐏 A local woman and the tourist board decided it would be a good idea to employ the islands' woolly creatures in order to help visitors explore the landscape. 🐏 🐏 With more sheep living there than people, the Visit Faroe Islands team strapped cameras to a few of the country’s 80,000 sheep, and allowed users to interact with the resulting videos. 🎥 Thanks to their wooly inhabitants, the beautiful archipelago is now on Google Maps Street View. What a cool way to get Google’s and the rest of the world’s attention! 🐏 🇫🇴 "From Sheep View Viral Success & Saving the Environment to Exploring the Meaning of Home - What’s next in tourism?" is the topic Guðrið Højgaard, CEO of Visit Faroe Islands, will explore at PLACExNordic - The Place Attractiveness Conference. Guðrið Højgaard has played a strong part in e-organizing the Faroese tourism industry and re-branding the destination. We can't wait to hear her story! 💫 ✅ Check out the rest of the programme of PLACExNordic and get our last-minute offer of 35% off now! https://lnkd.in/d2jf-EZm

⏳ Only One Week to Go Until PLACExNordic in Tallinn! 💫 Join us to explore: ♟️Strategies to make your #location appealing to global #talent. 📈 Ways to secure #investments that spur economic #growth. 🌎 Methods to #attract #tourists and enhance local and cultural experiences. 🎟️ Haven't grabbed your ticket yet? It's not too late! Register here 👇 https://lnkd.in/gHNbkfZX 👀 Will you be joining us? Drop a comment below and let us know! 🤝🏽 Partners: EASi ja KredExi ühendasutus, City of Tallinn and Work in Estonia #PLACExNordic #CityOfTallinn #WorkInEstonia #EnterpriseEstonia #Conference #PlaceAttractiveness #TalentAttraction #InvestmentPromotion

Visit Tallinn is excited already, as May 16-17 is reserved for #PLACExNordic - The Place Attractiveness Conference! Being one of the largest such conferences in the Nordic region, it brings together experts in #destination #marketing, #branding, development, #tourism, economic growth, spatial planning, as well as investment and talent attraction from various European countries. The event is a great opportunity to exchange experiences, gather examples, get inspired, and weave new cooperation opportunities with place development professionals, speakers, and practitioners. Knowing all the great people involved in the organizing from the #Estonian side, from Visit Estonia and Work in Estonia as well as from the Future Place Leadership team, we are more than happy to vouch that these days are going to be full of inspiration and amazing insights! Anyone attending? #VisitTallinn #VisitEstonia Check the website: https://lnkd.in/gfT3pRDW

🚨 Last-Minute Special Offer! 🚨 Just two weeks to go until PLACExNordic in Tallinn on 16.-17. May! Don’t miss your chance to join industry leaders and innovators. For a limited time, we’re offering an exclusive 35% discount on all ticket purchases. Just use the code EST35 at checkout to unlock your savings. 🎟️ Get your tickets here: https://lnkd.in/gHNbkfZX 🎟️ 🤝 Connect with top professionals from the industry. 💡 Gain insights from leading-edge presentations and workshops. 🌐 Expand your network and foster new business relationships. ⌛️ Act fast—this special campaign price won’t last long. Secure your spot today and be part of the conversation shaping the future of places! 🤝🏽 Partners: EASi ja KredExi ühendasutus, City of Tallinn and Work in Estonia

🌟 Only 3 Weeks to Go Until PLACExNordic in Tallinn! 🌟 Discover the art of becoming a magnet for talent, investments, and tourists at PLACExNordic. We're proud to collaborate with the City of Tallinn, Work in Estonia, and Enterprise Estonia EASi ja KredExi ühendasutus for this exciting event! 🤝 📅 Dates: May 16th - 17th 📍 Location: Kultuurikatel, Tallinn, Estonia 🎟️ Tickets: https://lnkd.in/gkbN-BAJ Join us to explore: ♟️ Strategies to make your #place appealing to #global #talent 📈 Ways to secure #investments that spur #economic #growth 🌍 Methods to attract #tourists and enhance #local and #cultural experiences Our partner and director, Morten King-Grubert, is eager to welcome you: “The conference about how a place can be attractive. What is it that you need to attract talents, investments, and tourists to develop your place? Looking forward to seeing all of you in Tallinn for a day of inspiring talks and valuable connections. Let’s make this an event to remember!” 👀 Will you be joining us? Drop a comment below and let us know! #PLACExNordic #WorkInEstonia #NetworkingEvent #Conference #InvestmentPromotion #Tourism #TalentAttraction

My colleagues Eliis Randver and Kata Varblane will be speaking about #digital tools and #artificialintelligence in #investmentpromotion at this year's PLACExNordic - The Place Attractiveness Conference held in Tallinn on May 16-17.