SeenThis

Thrilled to share that SeenThis, in collaboration with the talented team at Monks, has received The Drum Award for our programmatic partnership with Danone on their "Evian Live Young" campaign! By using SeenThis technology, evian achieved a 72.9% reduction in CPC compared to standard HTML5 banners and saw a 17.7% higher CTR than outstream video ads, all while 2,902 GB of data waste and 298 KG of carbon emission were avoided. The partnership with Monks and SeenThis has proven that programmatic can deliver on both performance and sustainability without compromise. Congratulations to everyone involved!

Check out Andrew Webb’s latest podcast episode featuring our very own Gareth Holmes! 🎙️ Gareth dives into the key strategies behind successful market expansion, highlighting the importance of clear messaging and a seamless process in driving growth. Don’t miss this insightful conversation — find the link to the full video podcast below.

🚀 The SeenThis Australian team is growing. We’re excited to welcome Tara Duncan and Michael Lopes to the team. Both bring a wealth of experience and enthusiasm to help drive our mission forward in the region. Adam Roberts, General Manager AU & NZ, said, “We are thrilled to welcome Tara and Michael to the team at such an exciting point in the company’s journey as we continue expanding the adoption and integration of our tech across new clients, partners, and platforms. They both bring a huge amount of passion and determination to the team and our growing list of clients around the country,” Read more about our exciting growth in MARKETECH APAC: https://lnkd.in/diadNBvu

In Advertising Week, Thomas Houge, CCO at SeenThis, shares his insights on the evolving landscape of U.S. display advertising! As brands increasingly prioritize meaningful, engaging experiences, Thomas highlights the positive impact this change is having on both advertisers and consumers. He emphasizes, "Why spend time and money on a custom creative unless it is going to be shown to a quality audience on a great site? Now that those factors are the priority, there is more room to think about what new and unique creatives could deliver higher value." 👉 Read the full article here: https://lnkd.in/dHvjxqMr

Exciting new insights on attention in digital advertising! 🚀 Lumen Research has just completed a comprehensive attention study on behalf of SeenThis, in collaboration with Publicis Groupe and Diplom-Is. The goal? To explore how SeenThis' fast-loading technology impacts user attention compared to conventional ad delivery methods. The study evaluated its effectiveness in driving attention across both mobile and desktop formats—and the results are fascinating! This proves that reducing load times with SeenThis technology not only enhances user experience but also drives greater engagement and attention. 👉 Read the full Lumen Research Attention Study here: https://lnkd.in/dyUucw6v

Last night, SeenThis, together with Publicis Media and Hennessy, took home the High Quality & Performance Video Award and the Video Innovation Award at Les Cas d’OR Vidéo Numérique 2024! It is a true honor, and we are incredibly proud of our collaboration and what we have achieved together. We look forward to continuing our partnership and reaching new heights. Congratulations to the entire team! Pierre de Grandmaison Jean-Robert MAMIN #casdorvideo2024

We are excited to announce that as part of our expansion into North Asia, Angel W. has joined SeenThis as Commercial Director! She will be leading campaigns across Hong Kong and Taiwan. “Angel’s substantial experience in North Asia will propel the SeenThis footprint in the region, as brands and agencies increasingly realize that our instant video ad loading technology can deliver significant performance gains for marketers,” says Tom Jones-Barlow, VP APAC Read more about our latest venture in MARKETECH APAC: https://lnkd.in/dBEaBQB4

MarTech Edge recently interviewed Gareth Holmes, VP of Commercial Strategy & Media at SeenThis, about how fostering innovation through servant leadership drives success. Gareth shares his belief that “Leadership is about serving your team, not micromanaging,” and reflects on how this approach has empowered SeenThis. In this insightful interview, Gareth also discusses the cutting-edge innovations SeenThis is delivering, revolutionizing media with faster, more sustainable ad solutions that boost performance without compromising user experience. Read the full interview in MarTech Edge: https://lnkd.in/d3yFy-Hk

This week, SeenThis attended AdWeek New York! Our General Manager, Ben Riley, joined a panel with WildAid, Duration Media LLC., and eyeo to discuss the power of innovative partnerships. WildAid has launched a programmatic digital pilot project for its U.S. sustainable lifestyles ad campaign, The Environment Excuse. SeenThis, along with other industry partners, is proud to be part of this project to explore how programmatic advertising can effectively reduce carbon emissions while engaging consumers. To learn more about the results and campaign insights, download their white paper here: https://lnkd.in/dNSAypY9 #AWNEWYORK24

We are thrilled to announce that SeenThis, together with PubMatic and GroupM France, has won the Cas d'OR for Responsible Video Campaign at the Cas d'OR du Digital Responsable 2024! This award celebrates our collective efforts to promote more sustainable digital advertising. By leveraging SeenThis' adaptive streaming technology, we have not only delivered high-performance and quality video but also significantly reduced data usage and minimized carbon emissions. Congratulations to the team! Jean-Robert MAMIN Pierre de Grandmaison