China Trading Desk

2024 𝐐𝐮𝐞𝐬𝐭𝐌𝐨𝐛𝐢𝐥𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐞𝐭 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐇𝐚𝐥𝐟-𝐘𝐞𝐚𝐫 𝐑𝐞𝐩𝐨𝐫𝐭: 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐓𝐫𝐞𝐧𝐝𝐬 The 2024 QuestMobile Internet Advertising Market Half-Year Report reveals a market value of ¥3.514 trillion, with 11.8% growth. Key trends include content-driven marketing, short dramas, and influencer collaborations that emotionally engage consumers. E-commerce innovations, live streaming, and price competition are driving campaigns. Brands are shifting toward user experience and emotional connections to build loyalty. https://lnkd.in/geyT6PpN #DigitalAdvertising #InternetAdvertising2024 #ContentMarketing #EcommerceTrends

Thank you ShanghaiZhan Podcast for hosting our CEO Subramania B. and Marriott International's Mark Shrives to talk about Chinese travellers. If you are in the travel-related industry, this episode is a must-listen with many insights about Chinese travellers. Don't miss it!

🔍𝐇𝐨𝐭 𝐓𝐨𝐩𝐢𝐜𝐬 𝐢𝐧 𝐂𝐡𝐢𝐧𝐚 | 𝐖𝐞𝐞𝐤𝐥𝐲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬!🌟 #latesttopics From scandalous twists in the Alibaba Math Competition and T1’s epic esports win to Russia’s missile drills and China's new visa-free travel policy, social platforms are buzzing! 🚀 Explore the discussions shaping opinions on fair play, romance goals, and global stability. 📲 https://lnkd.in/gNZ6e5ex #ChinaSocialBuzz #AlibabaMathScandal #T1Champions #GlobalIssues #VisaFree

𝐎𝐜𝐭𝐨𝐛𝐞𝐫 2024: 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 𝐨𝐟 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐇𝐨𝐭 𝐓𝐨𝐩𝐢𝐜𝐬 𝐀𝐜𝐫𝐨𝐬𝐬 𝐌𝐚𝐣𝐨𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 This October recap reveals the power of sports, national pride, and economic shifts in shaping online conversations across China’s major social platforms. From ping pong victories to stock market highs and cultural reflections, the trends of October illustrate a month filled with passion, reflection, and dynamic change. https://lnkd.in/gY2H5TmQ #ChinaSocialTrends #WeiboBuzz #DouyinMoments #XiaohongshuHighlights #BaiduInsights

2025 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫 𝐓𝐫𝐚𝐯𝐞𝐥 𝐓𝐫𝐞𝐧𝐝𝐬 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭: 𝐔𝐬𝐡𝐞𝐫𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐧𝐚𝐤𝐞 The report highlights the growing preference for family reunions, outbound getaways, and luxurious stays. Ticket sales for Chinese New Year's Eve (January 28) are expected to spike, with high-speed rail, and international flights. Younger travellers, particularly Millennials and Gen Z, are redefining traditions, leading to a 14-fold increase in outbound travel in 2024. Moreover, premium accommodations, both domestic and abroad, are seeing heightened demand, with bookings for four- and five-star hotels rising by over 80%. https://lnkd.in/gNhgdPjW #ChineseNewYear2025 #YearOfTheSnake #TravelTrends2025 #FamilyReunionTravel

📢 October 2024 China Marketing Highlights 📢 🌍 Q3 Travel Survey: 73% of travelers are booking trips last-minute, with 63.7% preferring luxury stays. Gen Z is leaning towards adventure and nature trips.   🏅 Youth Sports Trends: Over 75% of Gen Alpha, Gen Z, and Millennials are staying active, with platforms like Xiaohongshu and Douyin leading product recommendations.   ✈️ Chinese New Year Travel Shift: A surge in luxury travel is expected for the Year of the Snake, with bookings for high-end hotels up 80% and outbound travel seeing a 14-fold increase, driven by younger generations.   📈 Digital Advertising Growth: The internet advertising market is now valued at ¥3.514 trillion, with content marketing, influencer collaborations, and short dramas fueling consumer engagement.   💬 Trending on Social Media: Sports wins, stock market shifts, and cultural discussions dominated October’s social media, shaping brand opportunities.   Stay tuned for more insights on China's evolving market trends!   #ChinaMarketing #ConsumerTrends #DigitalAdvertising #SportsTrends #TravelTrends #SocialMedia #GenZ #Xiaohongshu #Douyin #ChinaAdvertising

🔍𝐇𝐨𝐭 𝐓𝐨𝐩𝐢𝐜𝐬 𝐢𝐧 𝐂𝐡𝐢𝐧𝐚 | 𝐖𝐞𝐞𝐤𝐥𝐲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬!🌟 #latesttopics China's social media is buzzing with activity, from high-profile cases and celebrity wins to major economic shifts and sports highlights. Stay tuned for updates on these trending stories across platforms, from high-profile social issues to entertainment news, sports, and global relations. https://lnkd.in/gs4EgHMt #ChinaSocialMedia #TrendingNews #Weibo #Douyin #Xiaohongshu

𝐂𝐡𝐢𝐧𝐚 𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐓𝐫𝐚𝐯𝐞𝐥 𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐒𝐮𝐫𝐯𝐞𝐲 China Trading Desk’s latest 15,000-person report predicts 130 million Chinese will travel abroad this year—a 28% rise over 2023 but still 25 million below pre-pandemic levels. 200 million to travel by 2028. https://lnkd.in/gB2kSahN #ChinaOutboundTravel #TravelTrends2024 #ChineseTourists #LuxuryTravel #GenZTravelers

🔍𝐇𝐨𝐭 𝐓𝐨𝐩𝐢𝐜𝐬 𝐢𝐧 𝐂𝐡𝐢𝐧𝐚 | 𝐖𝐞𝐞𝐤𝐥𝐲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬!🌟 #latesttopics From Best Actress Golden Eagle Awards win to China's World Cup triumph against Indonesia, this week has been packed with excitement across platforms! Explore the hottest topics dominating Weibo, Douyin, Zhihu, and more. Don’t miss the pulse of China’s social media!  🎉⚽🎥 https://lnkd.in/g9xQ-ywr #GoldenEagleAwards #ChinaFootball #ZhihuDebates #SocialMediaTrends

𝙇𝙖𝙩𝙚𝙨𝙩 𝙗𝙡𝙤𝙜- 2024 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: 𝐒𝐩𝐨𝐫𝐭𝐬 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 𝐓𝐫𝐞𝐧𝐝𝐬 𝐀𝐦𝐨𝐧𝐠 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐘𝐨𝐮𝐭𝐡 The 2024 sports consumption landscape in China is evolving rapidly, driven by young consumers prioritizing health and active lifestyles. A VOGUE Business survey reveals that 75% of Generation Alpha, Gen Z, and Millennial respondents engage in sports at least twice a week. Trends like “sports tourism” and “sports as fashion” are on the rise, with platforms like Xiaohongshu and Douyin being key for product recommendations. https://lnkd.in/gFZ3s_Zw #SportsTrends2024 #ChinaYouthMarket #SportsFashion #GenZTrends