Company of Good

At the penultimate session of the programme, our Intake 7 Fellows exercised collective ownership and contributed insights to one another’s interventions. Crafting their elevator pitches to sharpen their thought processes and articulation, each idea was met with constructive feedback to elevate its potential for impact.    With the lunchtime sharing that followed, Fellows engaged in candid conversation with National Volunteer and Philanthropy Centre (NVPC)’s Chief Operating Officer Tony LAI, reflecting on their journey through the programme thus far and the questions they've grappled with along the way.   The focus then shifted to preparing for the long run, as the Fellows then headed over to Ya Kun International Pte Ltd's flagship outlet at Far East Square, hosted by Jesher Loi (Intake 4) for an afternoon of sharing with past Fellows, alongside Craig Houliston (NielsenIQ, Intake 5) and Yik Heng CHOI (PwC Singapore, Intake 6). The trio shared their own experiences and challenges as Company of Good Fellows, and how learning to be more purpose-driven has played a major role in helping them make better decisions in their work.   The day ended with final encouragements from the past Fellows to the current intake, with a call to continue supporting and spurring one another as a cohort towards meaningful impact through their work.

We’re thrilled to highlight one of our standout corporate-community partnerships: AETOS Holdings Pte Ltd and MINDSG Ltd. As part of Project V, this dynamic collaboration is on its way to marking an inspiring six-month journey. AETOS's dedicated staff were activated to engage in corporate volunteering, diving into befriending activities with individuals at MINDS. They infused interactions with meaningful conversations, physical activity making it fun and memorable at the same time. The collaboration transcends traditional volunteering, showcasing the profound impact of authentic human connection, fostering empathy and a deeper appreciation for the diverse contributions of all members of society. Swipe through to see the progress of their partnership. As Project V continues, we anticipate deeper connections and even greater impact in the months to come—it's only just the beginning! Pave the way for a future where sustainable corporate volunteering meets real-world change. Find out more about Project V and how your organisation can get involved: https://lnkd.in/gZtRM736 #ProjectV #CorporateVolunteering #SustainableVolunteering #Volunteering

Our #GrowWithPurpose programme might have come to an end, but we hope the learnings and takeaways stay with our participants as they begin their journey into becoming more purpose-driven on an organisational level. From inclusive hiring practices to waste management initiatives, our participants heard valuable insights firsthand from ecosystem partners and solution providers, understanding the importance of placing 'doing good' at the core of business strategy. Regardless of how big or small your company is, our SME participants have shown that maximising efforts and developing actionable solutions are possible on any scale—read more about some of their initiatives in the Graduation Booklet below. If you're an F&B organisation looking to kickstart your Corporate Purpose journey, there are plenty of handy tips and tools here to get you going. Consider how you can simplify roles, communicate inclusivity, track waste, explore sustainable alternatives, and forge impactful partnerships. And remember, change takes time—focus on one initiative at a time for lasting results. #Sustainability #CorporatePurpose SaladStop Group Swensen's Singapore ABR Holdings Limited Birds of Paradise Gelato Boutique Casuarina Curry CREATIVE EATERIES COMO Group DITP Edith Patisserie Elsie’s Kitchen (Hesed & Emet Holdings) Flour Power SG FoodXervices (X-Inc) Foreword Coffee Four Seasons Catering Pte Ltd IncuBaker Studio IH Foods (JIN Kimchi) Juice Stories Kitchen Haus Manna Pot Catering Pte Ltd Ming Fa Fishball Protein Plus Simple Food Solutions Sinmah Poultry Processing smol café & salad bar Suzuki Coffee (Sarika Gourmet Coffee Co.) TINTO Spanish Restaurant SG Tong Seng Produce WOK HEY Ya Kun International Pte Ltd Yum Cha

It's a wrap on #GrowWithPurpose, an initiative empowering SMEs in the Food & Beverage industry to embrace Corporate Purpose through mentorship and structured learning. Under the guidance of our programme partners, ABR Holdings Limited (parent company of Swensen's Singapore) and SaladStop Group, as well as 15 ecosystem partners, our participants tackled real operational challenges in manpower and supply chain to enhance business value and create positive impact. We look forward to seeing the initiatives these F&B companies will launch. If you’re a purpose-driven innovator in any industry, we invite you to join us in co-creating future iterations of the Grow with Purpose programme! To hear more about what being a programme partner or ecosystem partner entails, watch the video in full. Here’s to Growing with Purpose! #Sustainability #CorporatePurpose Birds of Paradise Gelato Boutique Casuarina Curry CREATIVE EATERIES COMO Group DITP Edith Patisserie Elsie’s Kitchen (Hesed & Emet Holdings) Flour Power SG FoodXervices (X-Inc) Foreword Coffee Four Seasons Catering Pte Ltd IncuBaker Studio IH Foods (JIN Kimchi) Juice Stories Kitchen Haus Manna Pot Catering Pte Ltd Ming Fa Fishball Protein Plus Simple Food Solutions Sinmah Poultry Processing smol café & salad bar Suzuki Coffee (Sarika Gourmet Coffee Co.) TINTO Spanish Restaurant SG Tong Seng Produce WOK HEY Ya Kun International Pte Ltd Yum Cha

We're so excited to see our #ProjectV partnerships in full swing—the commitment of corporate volunteers have been incredibly inspiring to witness! We look forward to seeing how The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore strengthen their collaboration with Care Corner Singapore Ltd as we collectively continue to do good. Find out more about Project V: https://lnkd.in/gMCwfVzY

In today's competitive landscape, developing a purpose-driven business ecosystem is key for long-term success. Two of our recognised Champions of Good, Quest Ventures and Akin by Techlyon, show how even SMEs can make a significant societal impact despite limited resources. Quest Ventures actively supports non-profits that tackle pressing social issues across Asia, including youth empowerment and elderly care. Managing Partner, James Tan, attributes this commitment to the belief that “responsible investment goes beyond financial returns, encompassing broader objectives such as environmental sustainability and social responsibility.” The organisation has effectively utilised its Company of Good (COG) recognition to communicate its impact goals across its investor network and portfolio companies. With initiatives like the "Questions With" podcast, they highlight positive stories from startups making a difference, such as community care solutions and veterinary telehealth services. AKIN by Techlyon, embodies a similar ethos, designing future-proof, human-centric marketing for a restless digital era, creating more jobs and delivering impactful projects for society. By engaging with NGOs for skill-based volunteering, Akin amplifies its social impact and reduces campaign costs. Arvin Tang, Akin’s managing director, says that the team’s willingness to volunteer personal time for a social cause led to the company formalising this passion to “consolidate everyone’s interests and establish a structured approach to creating a more significant impact”. These Champions of Good illustrate how even small teams can create meaningful change—by pooling resources and embracing innovative practices, SMEs can align their corporate strategy with broader social goals. Learn more about their impact: https://lnkd.in/gE53xKDB #SMEs #PurposeDriven #CorporatePurpose #CompanyofGood

With the Company of Good Fellowship reaching its latter stages, Fellows were challenged to explore how organisational impact could be the springboard to exponential growth and change within their respective ecosystems. For the fifth and final Learning Journey on "Partnerships and Scalability” last week, the team from Frasers Property Limited took our Fellows through their own journey in building purpose-driven initiatives around their stakeholder ecosystem.   It was only fitting that the Fellows first stopped by the heritage corner in Alexandra Point, where Adeline Ong, Senior Vice President, Head of Group Strategic Communications & Branding, touched on the company’s history dating back to their humble beginnings in 1883. Having evolved tremendously since then, Frasers Property's strategy today both locally and abroad is guided by their purpose, to deliver inspiring experiences and create places for good. With this purpose as their north star, they have been embracing the opportunity to create greater shared value within their ecosystem of tenants, customers, and the wider community.   One such success story is their Inclusion Champions Programme, which was introduced throughout their malls to create more inclusive spaces for differently-abled customers. Lina Layanto, Chief Concierge, Retail, shared how the programme, which was an industry-first, was designed not only to enable malls to be a safer space for all customers, but for front-line staff to be adequately equipped to detect specific needs and respond accordingly. Apart from training and providing guidelines to their retail tenants on how to serve customers with special needs, they have designated a "Calm Hour" during the day for shoppers who may be more sensitive to lights and sounds.   Chen MeiHui, Vice President, Communications, discussed Frasers Property’s efforts on the environmental front, having partnered with technology providers to implement a first-of-its-kind food waste valorisation programme for retail tenants, which has resulted in the collection of over 205 tonnes of food waste to date. As a true closed-loop solution, the food waste can be transformed into high-quality microbial protein and upcycled into aquaculture feed.  In designing their future interventions, our Fellows can now look within their own stakeholder ecosystems and consider possible partnerships to catalyse and amplify purpose-driven impact while creating mutual value. Perhaps they won’t have to look far, as they have certainly formed close connections within the Fellowship network!

Scaling a sustainable volunteering programme does not stop at execution—it hinges on regular evaluations to adapt to the evolving needs of service users. By continuously assessing your initiatives, you can not only ensure program objectives are met but also identify enhancements that optimise volunteer experiences. Incorporate post-volunteering reflection sessions to help volunteers find deeper meaning in their contributions, boosting retention and transforming them into advocates for your cause. With ongoing feedback and collaboration with community partners, you can truly meet service user needs while enriching the volunteer journey. Ready to make a lasting impact? Revisit this series, and build a robust corporate volunteering framework that truly makes a difference. Read the full report: https://lnkd.in/gZtRM736 #CorporateVolunteering #SustainableVolunteering #Volunteering #ProjectV

Our inaugural Grow with Purpose programme came to a fruitful close yesterday. With this edition focused on the F&B industry, the programme saw local sector leaders ABR Holdings Limited (parent company of Swensen’s) and SaladStop Group step up as Queen Bees to guide over 50 participants from more than 25 local SMEs build capabilities to integrate Corporate Purpose into their business operations, creating positive change while driving sustainable business growth. Framed around three of the impact areas most relevant to F&B operations, it covered practical topics such as inclusive employment (People), waste management (Environment), and intentional business model redesign (Economic). During this final session, our participants looked back at their challenges and key learnings, as well as the actionable solutions that they could adopt moving forward—all of which were captured in the graduation booklet that was given to each participant. What’s an F&B-themed programme without food? Our participants enjoyed a sumptuous dinner, accompanied by networking with their peers, industry partners, and mentors, to cap off the evening. We look forward to seeing the initiatives that these F&B companies will implement, and invite purpose-driven trailblazers from other industries to co-create other iterations of the Grow with Purpose programme! Birds of Paradise Gelato Boutique Casuarina Curry CREATIVE EATERIES COMO Group DITP Edith Patisserie Elsie’s Kitchen (Hesed & Emet Holdings) Flour Power SG FoodXervices (X-Inc) Foreword Coffee Four Seasons Catering Pte Ltd IncuBaker Studio IH Foods (JIN Kimchi) Juice Stories Kitchen Haus Manna Pot Catering Pte Ltd Ming Fa Fishball Protein Plus Simple Food Solutions Sinmah Poultry Processing smol café & salad bar Suzuki Coffee (Sarika Gourmet Coffee Co.) TINTO Spanish Restaurant SG Tong Seng Produce WOK HEY Ya Kun International Pte Ltd Yum Cha

Building a successful corporate volunteering programme starts with a strong foundation and the right community partners. Now, it’s time to focus on recruiting and deploying volunteers effectively. To achieve your volunteering goals, adopt a sustainable recruitment strategy tailored to your program’s needs—whether that’s individuals, groups, or business units. Clear communication with your community partners is essential to ensure everyone is aligned on responsibilities. Foster a culture of volunteerism within your organisation by utilising diverse communication channels—think email, social media, and company events. Creating a unified brand even through team names and attire can boost morale and engagement. Prepare your volunteers for success by providing briefings before each session, and leverage your community partner’s expertise to enhance the experience. Ready to make a lasting impact? In this series, you will learn how to build a robust corporate volunteering framework that truly makes a difference. Stay tuned for more. Read the full report: https://lnkd.in/gZtRM736 #CorporateVolunteering #SustainableVolunteering #Volunteering #ProjectV