About us

Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. The platform matches borrowers with personalised loan offers through one simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape. Since its inception, Lendela has enabled over 300,000 consumers with the clarity and confidence to make informed financial decisions alongside more than 100 lending partners. In 2023, Lendela successfully raised US$5M in an oversubscribed Series A to scale its unique model across Asia Pacific. The company’s backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.

Industry
Financial Services
Company size
51-200 employees
Headquarters
Singapore
Type
Partnership
Founded
2018
Specialties
Financial Technology and Financial Service

Locations

Employees at Lendela

Updates

  • View organization page for Lendela, graphic

    4,523 followers

    🎉 Lendela bags best LendTech award at inaugural Asian Banking & Finance Fintech Awards 🎉 We’re incredibly excited to share that Lendela came out on top at the inaugural Asian Banking & Finance Fintech Awards as the best LendTech initiative in Singapore! This is a huge testament to the work we’ve been doing to transform the lending space and reimagine borrowing for consumers in Singapore. Especially with increasingly loud echoes of rising costs of living across the world—particularly in Singapore, Hong Kong, and Australia—it’s perhaps never been more crucial for consumers to, first, have access to the most competitive personal financing options, and secondly, to be able to make an informed decision on them. When every penny counts, every penny lost hurts so much more. This is precisely why since 2018, we’ve been building a solution that radically simplifies the borrowing process while enabling equitable access to financing, and we’re incredibly honoured to be recognised for this today. Remember, borrowing doesn’t have to be dreadful. Inefficient. Expensive. Frustrating. You have other options — let us bring them to you. Read about our win here: https://lnkd.in/gjiqXiK5 #lending #fintechawards #singapore #lendtech #personallending #fintechsingapore #startups #techinasia #asiastartups #borrowing #personalfinance #loans #asianbankingandfinance

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  • View organization page for Lendela, graphic

    4,523 followers

    We're humbled to see our new campaign resonating with the folks at MARKETING-INTERACTIVE! After months of hard work alongside our incredible partners at BREED, we're thrilled to finally share this piece of work with all of you in Singapore. Despite a third of Singaporeans having taken out a personal loan in the last twelve months (Finder, 2021) and Singapore’s per capita personal loan liability rising to about S$23,000 in 2024 (Credit Counselling Singapore, 2024), very few of us feel we can talk about it due to social stigma. This has resulted in higher borrowing costs, less transparency in the industry, and a frustrating journey for most that remains opaque, confounding, and inefficient. With some good old humour, we wanted to flip the script and show that there’s a better way to borrow — that borrowing can be simple, transparent, and drama-free. For those of you who haven't, check out our TVC and tell us if you can relate: https://lnkd.in/gPd-QfYu

    View organization page for MARKETING-INTERACTIVE, graphic

    35,298 followers

    Singapore-based #fintech platform Lendela has launched a bold new campaign that takes a lighthearted jab at the frustration borrowers experience with the traditional #lending process. Titled "No more bullshit, just straight answers", the campaign parodies the experience of seeking a #PersonalLoan in Singapore in a short. "We wanted to express a common pain point many Singaporeans face — the #frustration that often accompanies the search for an ideal loan, when you’re asking a straightforward question and being met with roundabout non-answers — in a humorous and relatable manner. By exaggerating the borrowing experience, we tapped into a brand of frustration and learned helplessness that almost all of us can relate to," said Keith Kwek, filmmaker and founder of #Breed. "While many Singaporeans take out personal loans, very few feel they can talk about it due to social stigma. This has resulted in higher borrowing costs, less transparency in the industry, and a 'loan-ly' journey for most that ends in frustration, anger, and helplessness," added Vanessa Ng, head of marketing at #Lendela. #campaign

    Lendela takes hilarious jab at issues loan-seekers face in new campaign

    Lendela takes hilarious jab at issues loan-seekers face in new campaign

    marketing-interactive.com

  • View organization page for Lendela, graphic

    4,523 followers

    We have some truly exciting news to share — as of today, our former CMO Axel Frändén will officially step into the role of Deputy CEO, leading our team of over 50 people alongside Nima Karimi as we position ourselves to scale at an accelerated pace across all of our markets. Axel's unique understanding of marketing, brand, business operations, and partnerships has been instrumental in the success of Lendela — this move is thus a strategic decision that allows us to harness his vision and expertise more broadly across the business as we continue to smash our growth targets. In his expanded role, Axel will work closely with the senior leadership across all functions to enhance operational excellence, identify new opportunities for growth, and scale the business across the region, ensuring Lendela continues to deliver on its mission to provide equitable and transparent access to financing for all. #lendela #lending #fintech #personalloans #singapore #hongkong #australia

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  • View organization page for Lendela, graphic

    4,523 followers

    🇦🇺 Lendela taps ConnectID in industry-first integration to enhance security and efficiency for Australian borrowers 🇦🇺 As rising costs continue to put pressure on Australian households and businesses, we’ve spoken to various media outlets about the need for transparent and fair access to safe and reliable borrowing options. What’s less talked about, however, is how secure someone’s personal data is when they’re borrowing, which is as important as their ability to access financing in the current financial climate. This is why we’re incredibly stoked to share that we’ve just integrated ConnectID, the digital identity solution developed by domestic payments company Australian Payments Plus, in an industry-first partnership, paving the way for the digital lending industry’s continuous march towards better data security and accuracy in the borrowing experience. As you can imagine, the integration is one of many steps we’ll be taking as we continue to simplify and secure the borrowing process for Australians and enable more transparent access to personalised financing options that millions depend on at the moment. #Lendela #Australia #Fintech #Partnership #PersonalLoans #FinancialWellness #ConnectID #australianplaymentsplus #costofliving #borrowing #lending #dataprivacy #personaldata #dataprotection #openbanking

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  • View organization page for Lendela, graphic

    4,523 followers

    Do younger Australians have the tools to due with the cost of living crisis? Findings from the second report in our report series examining the impact of the cost of living crisis on Australians suggest that younger borrowers may be hurting more from a lack of credit management know-how — speaking to Anthony Keane from The Australian and News Corp Australia, our Australia country manager Jake Osborne discussed the huge shifts in the credit ratings of younger borrowers as well as a surge in the share of young borrowers with existing debts. In an environment of heightened costs, borrowing behaviour matters a great deal, especially to young adults who are just beginning to build their credit profile. Jake shared that things like payment conduct will dictate what options we have available to us and at what costs, while borrowers should also be aware that simply comparing and applying across multiple lenders at the same time will hurt their credit scores. This is why seeking out your personalised loan options through loan matching is crucial in today’s climate. For those who would like to access the full second report: https://lnkd.in/gmHAwSMq Our first report on the rise of debt consolidation 👉🏼 https://lnkd.in/gUdCsXvb Read Anthony's reporting 👉🏼 https://lnkd.in/gruteXXU #lendela #lending #loanmatching #theaustralian #youngadults #debt #creditmanagement #creditscore #australia #fintechnews #australianfintech #australianews #costofliving #borrowing #newscorpaustralia #aussienews

  • View organization page for Lendela, graphic

    4,523 followers

    How has credit management evolved in the current economic climate? This broad topic was at the heart of a recent conversation our Hong Kong country manager Jeremy Giraldo-Tong had with Grace Chiu from Now TV. Discussing the impact of increased borrowing on Hong Kongers' credit health, Jeremy shed light on a fundamental misconception we've noticed most borrowers have about credit today — mainly that applying to multiple banks to compare loan rates is the most optimal way to borrow. Especially in a market as fiercely competitive as Hong Kong's, the amount of lenders, information, and options available to someone can be overwhelming, and contrary to popular belief, often does not lead to more informed financial decisions. When borrowers apply across multiple lenders, they also hurt their credit score without knowing it. Amid rising costs and high interest rates, it's become even more critical over the last couple of years that borrowers in Hong Kong seek out their personalised loan options in a way that does not inadvertently hurt their long-term financial standing. We're thrilled that Grace decided to give this matter attention and also humbled to have spoken alongside the Securities and Futures Commission (SFC)'s IFEC on this. Read Grace's full story here: https://lnkd.in/dm9s6YuV #hongkong #lending #borrowing #personalfinance #credit #lendela #personalloans #sfchk #creditscore #ifechk

  • View organization page for Lendela, graphic

    4,523 followers

    🇭🇰 Lendela becomes first global fintech in Wings Capital Ventures portfolio after strategic investment 🇭🇰 We're thrilled to share that Lendela has recently become the first global fintech founded outside of Hong Kong to secure a strategic investment from Wings Capital Ventures, marking a major milestone for us in Hong Kong. Known for its keen eye for innovative fintechs and promising startups that have grown into market leaders in Hong Kong (Bowtie, WeLab), Wings’ strategic investment in Lendela underscores the confidence they have in us to reimagine borrowing for Hong Kongers and enable a more transparent, efficient, and safe lending space. Apart from the market potential evident to both companies, Wings Capital Ventures also brings with them a unique take on innovation and growth that very much aligns with our strategic approach and vision, which has focused on long-term, sustainable growth, customer centricity, and profitability. With Wings' support, we'll be expanding our business development efforts and strengthening our network across the region, further cementing Lendela as a pioneering lendtech and market leader in Hong Kong’s hyper competitive digital lending space. We have no doubt that this strategic partnership will accelerate our mission to simplify borrowing in Hong Kong and enable greater access to financing for Hong Kongers, and we’re thrilled to welcome the Wings Capital Ventures team — Jonathan Wu, JY Chan, and everyone else — to the Lendela family. #Lendela #HongKongFintech #FintechHK #startups #PersonalLoans #WingsCapitalVentures #HKventurecapital #borrowing #lending #privateequity #venturecapital #loans

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  • View organization page for Lendela, graphic

    4,523 followers

    How is it really like coping in the costliest city? 🇸🇬 This was a question that came up when our Singapore country manager Bryan Tay spoke to TODAY & CNA about a trend we've observed — middle-aged and higher-income Singaporeans are not just borrowing more often, but for increasingly larger sums, suggesting a growing need for help with managing rising costs.  This comes off the back of a series of reports we've been developing to shed light on consumer borrowing and spending in Singapore, and to help Singaporeans understand the nature of the financial climate we're in. While it was important for us to share these insights with TODAY and CNA, it deserves pointing out that it's not all doom and gloom — Singaporeans, by and large, have been reported to be relatively financially savvy and prepared. Regardless, credit management remains an important skill, especially amid rising costs and an uncertain global economy, and we will ensure that fair and transparent access to personal financing remains at the core of what Lendela does. Access the full report here: https://lnkd.in/gfHSKekZ Read the full story by Renald Loh on TODAY here: https://lnkd.in/gD4gxkFh #lendela #mediareport #costofliving #singapore #borrowing #lending #creditmanagement #debt #todayonline #fintech #cna

  • View organization page for Lendela, graphic

    4,523 followers

    Our Singapore country manager Bryan Tay recently opened up to The Straits Times' Sue-Ann Tan about his many hats — ex-Olympian, entrepreneur, and now man in finance. The common thread that runs through them? His belief in equal access to common services we all need. 🗝 In the interview, Bryan also shared how his desire to level the playing field for Singaporeans led him to Lendela, where he continues to make personal financing accessible for hundreds of thousands of Singaporeans. A massive shoutout to Hester Tan for bringing Bryan's story to life with those great shots 📸 🟢 Sue-Ann's story can be read here: https://lnkd.in/gstFFUiy #lendela #singaporefintech #financialservices #thestraitstimes #meandmymoney

    Me and My Money: From national swimmer and Olympian to diving into the finance industry

    Me and My Money: From national swimmer and Olympian to diving into the finance industry

    straitstimes.com

  • View organization page for Lendela, graphic

    4,523 followers

    As Australians increasingly feel the pinch in a tough economic environment with stubborn rates, Lendela set out to understand the true extent of this financial strain. Our first report in a series of studies that explore this was recently covered by News Corp Australia and news.com.au — in it, our Australia country manager Jake Osborne shared that Australians have been turning to high-cost credit facilities, alternative financing options such as non-bank lenders, and changing the way they make financial decisions, for instance by leveraging financial restructuring to manage growing debt obligations. While debt restructuring isn't itself problematic, Jake shared that high-cost credit options, often with steep interest rates or fees and minimal affordability assessments, can lead to the stacking of multiple loans, putting borrowers in unsustainable debt cycles. The value in more transparent and equitable financial solutions that can help Australians not only meet immediate needs but also support their long-term financial health cannot be overstated right now. Massive thanks to Duncan Evans for reporting on this; you can read the full story here: https://lnkd.in/ga_XeUP7 If you'd like access to this report series, please reach out to us! #lendela #lending #australia #fintechnews #australianfintech #australianews #costofliving #borrowing #newscorpaustralia #aussienews

    Worrying sign Aussies crippled by debt

    Worrying sign Aussies crippled by debt

    news.com.au

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