TBWA\Asia

🥇 🥈 🥉 Some great news from our teams in India, Singapore and Sydney! 🥇 🥈 🥉 shots APAC awards announced the winners and MAL took home a 🥇 Gold for it's campaign done for India "Work is Worth it", 🥈Silver for a campaign created for Thailand,"Fallen Deep", and a 🥉 Bronze for "Swoop" featuring the Australian magpie, in addition to four finalists.   Congratulations to our client, our production partners and our SEA and ANZ teams who worked so hard on all these projects 🎉    To view all the APAC winners: https://lnkd.in/dJ_h7HjH

We’re back with episode two of Collective Creativity. 🤝   This time, we’ve paired up Paul Bradbury, President and Regional CEO of TBWA\Australia and TBWA\New Zealand with Kyoko Yonezawa, Head of Innovation at TBWA\HAKUHODO. Collective Creativity sees long-time Pirates and new Pirates come together to share their stories and adventures. In this episode, Paul and Kyoko discuss: 🏴☠️What most surprised them about TBWA 🏴☠️The spirit of innovation and disruption 🏴☠️A piece of advice for those joining the Collective Watch it here 👇

We’re incredibly honored to be taking home Network Agency of the Year for the 12th time at the 4As AOY! 🙏 This achievement is a testament to our amazing clients who trust us with their brands, and all our incredible talent whose work also brought home the Best in Community Service & Industry Leadership award. We couldn’t have done it without you.🥂

Introducing: Collective Creativity. 🤝   We're excited to launch this series where long-time Pirates and new Pirates come together to share their stories and adventures.    First up, we have Jen Costello, Global Chief Strategy Officer of TBWA Worldwide, and adam reeves, CCO at TBWA Group Canada. 🏴☠️   In this series, seasoned employees and new hires share their best and worst, their hard-earned experience and their fresh perspectives. They swap stories, share laughs, and ultimately their love for TBWA. Watch it here 👇

TBWA\Group Singapore has made a slew of new promotions beginning with Fung Wee C. (pictured left) moving up as its new general manager. Chew was previously the agency's new business director. Working closely with the agency leadership team led by Mandy Wong, president of TBWA\Singapore, Chew has played a pivotal role in the agency’s recent achievements. The agency has also named Yong Ping Loo (pictured centre) as its new executive creative director. Yong has been with the agency for just under four years and was promoted to the position from his role as deputy executive creative director. “Yong is ambitious, talented and full of charisma. He is a natural leader who drives and inspires his team to great work. To his clients, he is a reliable partner with a save pair of hands. Ping joins Ashdeen Naidu, also ECD. They complement each other and together they will lead our agency to the next level of bold, brave and disruptive work,” said Peter Khoury, CCO for TBWA\Asia. Finally, TBWA\Singapore has promoted Eleni Sardi (pictured right) to the role of head of #BrandManagement. With a proven track record in managing high-profile accounts such as Singapore Airlines and National Museum of Singapore, Sardi is responsible for further elevating client management and business growth for our clients, it said. #promotions

𝗘𝘃𝗲𝗿 𝗵𝗲𝗮𝗿𝗱 𝗼𝗳 “𝗰𝗼𝗼𝗹𝗰𝗮𝘁𝗶𝗼𝗻𝘀,” “𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗳𝗮𝘀𝗵𝗶𝗼𝗻,” 𝗼𝗿 𝘁𝗵𝗲 𝗽𝗵𝗿𝗮𝘀𝗲 “𝗢𝗞 𝗗𝗼𝗼𝗺𝗲𝗿”? 𝗜𝗳 𝗻𝗼𝘁, 𝘁𝗵𝗶𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗰𝗮𝘁𝗰𝗵-𝘂𝗽.   I had the pleasure of joining Rica Facundo on her WARC podcast to dive into how rising temperatures are reshaping consumer behaviors. Expect to chill some preconceived notions and swap them for trends that are absolutely hot off the press!   For those who can't wait, here’s a sneak peek at these fresh concepts:   🥶 𝗖𝗼𝗼𝗹𝗰𝗮𝘁𝗶𝗼𝗻𝘀: The latest travel trend where Asian travellers seek out "coolcations" to escape the heat—led by none other than India. (100% global spike in searches for "cooler holidays)   👔  𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗙𝗮𝘀𝗵𝗶𝗼𝗻: UNIQLO AIRism collection, designed with cool fabric & comfort conditioning technology has been flagged as a Strategic Global Brand for the next decade. This isn’t just fashion anymore; it’s climate fashion.    🤬 𝗢𝗞 𝗗𝗼𝗼𝗺𝗲𝗿: A catchy phrase and rallying cry for climate activists, embraced by a growing number of eco-creators on social media to combat climate doomism.   It's a fascinating discussion you won’t want to miss—available now on Spotify and Apple Podcasts! #climatechange #ConsumerTrends #MarketingStrategy https://lnkd.in/gvF5WXtJ TBWA\Asia, Sean Donovan, Alrick Dorett, Ellie Brocklehurst, Peter Khoury, Mandy Wong, Yong Ping Loo, Fung Wee C.,