The Smart Local (TSL) Media Group

𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐥𝐥 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐦𝐢𝐧𝐝𝐬 & 𝐠𝐨-𝐠𝐞𝐭𝐭𝐞𝐫𝐬! We are searching for passionate #interns to join our departments. Do you have a knack for: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐰𝐢𝐳𝐚𝐫𝐝𝐫𝐲? (Always camera-ready and on top of trends) 𝐊𝐢𝐥𝐥𝐞𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭? (Writing, video editing, design - you name it!) 𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐫𝐮𝐧 𝐬𝐦𝐨𝐨𝐭𝐡𝐥𝐲? (Multi-tasking is your superpower) 𝐁𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐢𝐧 𝐧𝐞𝐰 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? (You love networking and negotiating) If you answered YES to any of these, WE WANT YOU! We offer a flexible work environment, mentorship from industry pros, and the chance to be part of award-winning campaigns with the media brands under us such as Eatbook SG ZULASG MS News Uchify ! Find out more here: tsl.to/interntslig #hiring

🎉 Welcome back to 𝗧𝗦𝗟 𝗠𝗲𝗱𝗶𝗮 𝗚𝗿𝗼𝘂𝗽! 🌟 After some time away in his home country, Julian Rafael Reyes returns to TSL Singapore with refined skills in creative strategy, advertising, and social media marketing. He had previously directed milestone projects for us like The $100 Nomad, The Quarantine and One Week Love. With TSL’s influence across multiple platforms, he’s eager to merge agency and commercial production insights with in-house expertise to innovate new formats and craft impactful content. 🚀

🎨 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗕𝗲𝘆𝗼𝗻𝗱 𝗪𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲𝘀 - 𝗣𝗼𝘁𝘁𝗲𝗿𝘆 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 🏺✨ At The Smart Local (TSL) Media Group, we believe that wellness goes beyond the workplace — it’s about fostering creativity, mindfulness, and moments of joy. This month, our team took a break from screens and deadlines to get our hands dirty at a pottery session! 💙🎭 From shaping clay to molding ideas, this hands-on experience was a perfect reminder that creativity knows no bounds. Whether it was crafting the perfect ceramic piece or simply enjoying the process, everyone walked away feeling refreshed and inspired. 🌿👐 Here’s to more moments of growth, self-care, and creativity! 🎉 #TSLMediaGroup #WellnessAtWork P.S. Special thanks to Sin Yong & team from Arudio Ceramics (IG: @arudioceramic) for making this possible.

🌸 This 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗗𝗮𝘆, we’re celebrating two incredible women from our office — each with a unique story of resilience, passion, and impact. 💪✨ Today, we recognize their contributions and the countless ways women continue to inspire, lead, and create change. 🌍💜 👶 Jewels Lim, our talented Creative Executive, who is embracing the journey of new motherhood while continuing to bring fresh creativity to our work. 💪 Steph Leong, our powerhouse Senior Project Manager, who leads with strength, independence, and an unwavering commitment to excellence. From all of us at TSL Media Group, here’s wishing you a Happy International Women’s Day! 🚀🎉 #IWD2025 #WomenAtWork #TSLMediaGroup

Last December, my friends and I embarked on our most ambitious adventure yet—travelling from Singapore to Hanoi over land. I'm thrilled to share that an article I wrote reflecting on this trip is now published online in The Smart Local (TSL) Media Group. https://lnkd.in/gnieEq9C It was a privilege to experience the diversity of Southeast Asian cultures, environments, foods, and cityscapes. Putting my #socialimpact hat on, I made it a point to visit local charities along the way to better understand the work being done on the ground. We dropped by the UXO Lao Visitor Centre to learn about their inspiring efforts in clearing Laos of unexploded ordnances and visited Big Brother Mouse to hear about their mission to improve educational literacy. Though physical borders separate these countries, this journey highlighted how deeply connected the region is. It also illuminated the importance of visa-free movement within ASEAN, especially for those of us holding passports with more travel restrictions. With new transportation infrastructure being developed, I'm excited to see what the future holds for Southeast Asia.

Growing up, I was an avid viewer of TSL's content, including their series 'The Alternate Beginning' and 'One Week Love', never imagining I would one day learn and contribute to the company's business growth. As I conclude my 6-month internship at The Smart Local (TSL) Media Group, it's bittersweet to reflect on this fulfilling experience as a Business Development Intern. In my role, I represented X10 Media – the influencer wing of TSL Media Group. I had the privilege of engaging in diverse aspects of business development, working at the intersection of sales, strategy, and creativity. My responsibilities composed of lead generation, reaching out to potential clients through diverse channels, and crafting bespoke influencer marketing proposals aligned with clients’ objectives and budget. I also conducted market research, ensuring I connected clients with the right influencers and developed well-informed proposals that truly resonated with their needs. Balancing a full academic semester, extracurricular activities, and this internship was no easy feat, but it sharpened my time management skills and fostered unexpected growth. Here are a few key takeaways: ↪ 𝘽𝙚𝙡𝙞𝙚𝙛 𝙨𝙚𝙡𝙡𝙨 – Genuine belief in the product or service you offer is essential to persuade your clients. Immersed in the marketing realm, I saw firsthand how passion and conviction set the tone for every conversation. ↪ 𝙏𝙝𝙚 𝙑𝙖𝙡𝙪𝙚 𝙤𝙛 𝙋𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝘽𝙧𝙖𝙣𝙙𝙞𝙣𝙜 – Personal branding extends beyond visibility; it's about building trust, showcasing expertise and delivering value that nurtures long-term relationships and drives recurring sales. ↪ 𝙏𝙝𝙚 𝙍𝙤𝙡𝙚 𝙤𝙛 𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝 𝙞𝙣 𝙎𝙝𝙖𝙥𝙞𝙣𝙜 𝙀𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 – A well-crafted proposal is not just about aesthetics. It goes further than the brief to anticipate client needs with foresight. Valuable perspectives can set you apart from the competition.  ↪ "𝘼 𝙉𝙪𝙢𝙗𝙚𝙧𝙨 𝙂𝙖𝙢𝙚" – Prospecting is not just about sending cold emails. Staying up to date on industry trends and offering relevant insights is crucial for effective and targeted prospecting. Navigating rejections also taught me resilience and adaptability. Equally memorable was TSL's heartwarming company culture, where interns are valued. One of my core memories was winning the 3rd prize staycation with Naumi Hotels during the end-of-year party. It exemplified TSL's commitment to recognising and celebrating everyone’s contributions in a supportive work environment. Before I end, I would like to express a heartfelt thank you to the Business Development team for your invaluable mentorship and support: Sky Lim, Amie Hu 何欣宜, Javier Chionh (蒋牧原), Jovan Wong, Ng Jin Weei, project management team and everyone I’ve had the pleasure of working with! The experience and relationships forged will resonate far beyond as I move forward in my journey. Farewell for now, and here's to new beginnings ☺️ #LifeAtTSL #TSLExperience 

🎉 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗪𝗼𝗿𝗸 𝗔𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝗶𝗲𝘀 𝗮𝘁 𝗧𝗦𝗟 𝗠𝗲𝗱𝗶𝗮 𝗚𝗿𝗼𝘂𝗽! 🌟 At TSL Media Group, we love celebrating the incredible milestones of our team members. In January, we celebrated the work anniversaries of Isabel Lee, our talented Content Strategist, and Omella Foo, our amazing Assistant Manager, Marketing Strategy! Each anniversary marks a moment of growth, learning, and the amazing journeys we've shared together. Isabel and Omella, thank you for your hard work and dedication! 🙌

🧧 𝗛𝗮𝗽𝗽𝘆 𝗟𝘂𝗻𝗮𝗿 𝗬𝗲𝗮𝗿! 🧧 May your year be filled with boundless opportunities and cherished memories with your colleagues & loved ones. Don't forget to snake it easy sometimes - work hard, play hard - and have a fulfilling Year of the Snake! 🐍🐍

✨ 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝟮-𝗗𝗮𝘆 𝗖𝗼𝘂𝗿𝘀𝗲 𝗮𝘁 𝗧𝗦𝗟 𝗔𝗰𝗮𝗱𝗲𝗺𝘆! ✨ Over 2 fulfilling days, we conducted a short-form video crash course hosted in tandem with Singapore Management University. 🎥 Our graduating batch gleaned insights on storytelling techniques across platform-specific strategies to excel in a dynamic digital landscape. We're heartened to see their progress & can't wait to see what content they'll put out next. A special shoutout to our fantastic instructors, John Lim and Alastair Pang, for sharing your expertise and making this course so impactful. 🙌 💡 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗰𝗼𝘂𝗿𝘀𝗲? Sign up for our upcoming 𝟯-𝗱𝗮𝘆 𝗺𝗼𝗱𝘂𝗹𝗲: "𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 – 𝗜𝗱𝗲𝗮𝘁𝗶𝗼𝗻, 𝗪𝗿𝗶𝘁𝗶𝗻𝗴, 𝗘𝗱𝗶𝘁𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴", happening 𝟮𝟲–𝟮𝟴 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 2025, and learn how to: ✅ Generate innovative content ideas. ✅ Craft engaging headlines, visuals, and stories. ✅ Develop audience-aligned content strategies. ✅ Master social media writing and publishing techniques. 📅 Slots are limited, find out more here: https://lnkd.in/ggnZr5sy #SMUAcademy #TSLAcademy #ContentCreation #DigitalMarketing

We’ve been cooking for a while now & are thrilled to launch our inaugural Singapore Management University 𝘅 𝗧𝗦𝗟 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗲 𝗖𝗼𝘂𝗿𝘀𝗲 𝗶𝗻 𝗚𝗲𝗻𝗔𝗜 𝗳𝗼𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻. Since our upcoming module is about video shorts, here’s a sneak preview via our unabashedly unhinged edit. Slots are filling fast for this intense 2-day bootcamp designed to help you churn out scroll-stopping content that’ll make audiences smash those subscribe buttons in a heartbeat. 🗓 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗗𝗮𝘁𝗲: 20-21 Jan 2025 🗓 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗖𝗹𝗼𝘀𝗲𝘀: 13 Jan 2025 📍 Limited seats remaining—secure your spot today! P.S. It’s SkillsFuture-accredited & funded for Singaporeans & PRs, so definitely put those expiring credits to good use. Full deets here: 🔗 https://lnkd.in/gSpaU8rR Can’t make this one? Additional modules, including our 𝟯-𝗗𝗮𝘆 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗕𝗼𝗼𝘁 𝗖𝗮𝗺𝗽, are coming up in February and March. 🔗 https://lnkd.in/gJz4mZf2 #ContentCreation #SMU #TSLAcademy