VaynerMedia APAC

Brands and marketers – Here's a question for you! ✨

Social media trends often reflect broader shifts in mindset and/or behavior. Dig deeper to find the “why”. #culture #trends #APAC #tiktok #socialmedia  VaynerMedia APAC

The most successful brands aren't afraid to experiment – they're just smart about where they do it 🎯 It all comes down to platform #strategy. The key lies in tailoring and deploying different kinds of content across #social #platforms, based on brand and business goals — whether client-led, consumer-led, or ideally, both. For example:  If Instagram and Facebook are your main, highly curated channels for classic, "on-brand" #content, consider turning to TikTok, YouTube, or LinkedIn to experiment. This frees you to craft content that is more consumer-centred and culture-driven, meeting audiences where they actually spend their time, with things they truly want to watch  ❤️ It's a win-win:  Brands can maintain their identity and remain "on-brand” while adhering to guidelines and ideals. They can also push boundaries on more exploratory channels with greater freedom, AND maximise reach and engagement across diverse consumer segments with content they truly love 👌 Question for the community: Which platform has surprisingly worked well for your brand's experimental content? 💥 #Marketing #Social #SocialMediaMarketing #YesAnd

Did you know many Singaporean children go to school with an empty stomach? Now, with FairPrice Group Singapore's Biggest Donation Drive, you can help provide a child with breakfast for a week for as little as 16 SGD. More information here https://lnkd.in/gg5JWRtW MARKETING-INTERACTIVE VaynerMedia APAC #campaign #social #csr

So, my boss Gary Vaynerchuk is taking two people on a VaynerX World Tour! And here's my official submission to what I can bring to the table 😎 After, you've watched my enthusiastic video, here's a few things that I can actually bring along during the World Tour! *My infectious aura and energy that helps me interact with all kinds of people. *My interviewing skills: I was previously a journalist and have interviewed lots of famous personalities in India! *My skill to capture every moment, legit everything in my life has been documented. Please, refer to my Instagram- https://lnkd.in/gfBHVXTA if you don't believe me! *My video editing skills, I can edit a reel for you within 10 minutes! *And my love for the motivation that Gary Vaynerchuk brings out everyday in all our lives. That's all from me, now I need your help to like, comment and share this video as much as you can. As the Top #2 with the most engagement will be selected <3 Thank you in advance for all your support! P.s. For context, this is a reenactment of the Legally Blonde Admission Essay Video, incase you didn't notice. Keep Slaying! Is it too ambitious to say, New York 🗽 here I come ☺️ 🥰 VaynerX VaynerMedia VaynerMedia APAC #VaynerWorldTour #WhyMe #VaynerX #VlogLife #Leadership #Motivation #Marketing #GrowthMindset #Networking #DigitalTransformation #DiversityAndInclusion #Productivity #FutureOfWork

Thanks so much, Billy Klein and MarketingMag! So excited to see the story behind our Thanks for Zero campaign with Sub Zero and Carlton & United Breweries come to life, and give people a peek into the thinking and passion behind the work. "We had to sell the promise of a ‘good time’ to Gen Z at a time when many feel like they aren’t having one. So we started by actually listening to why... Our approach to reimagining a way for the brand to resonate was to put social at the centre; not simply as a key distribution channel – which it certainly would become – but as a primary source of audience understanding, strategic insight and ultimately, inspiration for brand development and expression... We took cues from the comments section, mining phrases and concerns voiced online and using them as the basis for our campaign messaging. There’s a fine line to tread when entering these conversations as a brand – we’re going for ‘hell yeahs’, not ‘how do you do, fellow kids’ and this approach helped minimise the risk of cringe or cancellation." – Yash Murthy, Head of Creative and Consulting, Australia Read the full story below! 👇

Relevance is the biggest elephant in the room for brands today 🐘 Relevance is the key to reach –– and we all know it matters, but how often is it TRULY driving brand decisions? VP of Strategy and PCS at VaynerMedia Consulting and VaynerMedia Hayley Grant truly said it best. Curious how? Drop us a DM and let's connect! #SocialMedia #Marketing #Advertising #Brands #Relevance VaynerMedia VaynerX

Let ’em cook, and that’s what we did! What if food is more than just nourishment? That’s our goal in partnering with McCormick & Company. What if we were part of #culture, spicing up every moment and keeping things fresh? From #Ai music inspired by our products to creating unusual food pairings and even spice challenges, let’s turn the heat up! Shoutout to our amazing clients and the team Lianne Mui Tingting Xu Cathy Chen Valerie Chia Najlaa K. Ambry Nurhayati Ana Larae Fernandez Rios Alec Odahara (田原皓) Marie Yeo Alison Chin Syabil Sobrie Nurul Basyirah Muhammad Nazmi https://lnkd.in/g2BwZ59E https://lnkd.in/gEz6CqaY VaynerMedia APAC #socialmarketing #popculture #food MARKETING-INTERACTIVE

Brands and marketers: How do you test new concepts (e.g., AI influencers, unconventional content) on social –– without compromising your brand identity? ✨

Are you ready to supercharge your social strategy? Jon Morgenstern, EVP and Head of Investment at VaynerMedia, took the stage with agency heavyweights Tiffany Rolfe (she/her) of R/GA, Crystal Duncan of Tinuiti, and Joe Yakuel of WITHIN to spill the secrets on maximizing YouTube for social campaigns. From creator partnerships to keeping your audience glued to the screen, hear all the pro tips to help your brand break through. 🚀 Catch all the insights 👉 https://lnkd.in/edAEhWgz #YouTubeMarketing #VaynerMedia #SocialMediaTips #VideoStrategy #MarketingLeadership #AgencyLife