Why by Lonsdale (now Lonsdale)

🚨 Why Brand Design? was acquired by Lonsdale Design in October 2022. Now Lonsdale Design, we are a global branding and design consultancy across Singapore, Paris and New York, including a team of 50+ brand experts and designers in Singapore. Combining our collective heritage and expertise in strategy and design, we deliver comprehensive, in-culture, branded experiences to the world’s most influential brands, such as Unilever, The HEINEKEN Company, L'Oréal and Renault Group. ➡️ Follow Lonsdale Design for news, thought pieces and regular updates on our latest work and trends.

🔍 Take a closer look at the new travel retail experience designed for Groupe Clarins by Lonsdale Design, now live at #SanyaHaitangbayBlockC!   This immersive pop-up introduces Clarins’ ninth-generation Double Serum through a personalized journey. Visitors start by scanning a QR code to access a virtual tour, then explore the science of epigenetics and the powerful ingredients behind the serum. An interactive face scan offers a personalized skincare analysis and massage recommendation. Finally, they create a customized avatar and receive a printed avatar card to take home.   A perfect blend of luxury and tech, tailored to China’s Gen Z beauty fans! Big thanks to the Clarins team for their trust - Alexandre Callens, Joey Khaw, Zinc Poh Sze Ying, Carrie Er, Grace T.   #LonsdaleDesign #Design #Branding #TravelRetail #Clarins

🚨 Why Brand Design? was acquired by Lonsdale Design in October 2022. Now Lonsdale Design, we are a global branding and design consultancy across Singapore, Paris and New York, including a team of 50+ brand experts and designers in Singapore. Combining our collective heritage and expertise in strategy and design, we deliver comprehensive, in-culture, branded experiences to the world’s most influential brands, such as Unilever, The HEINEKEN Company, L'Oréal and Renault Group. ➡️ Follow Lonsdale Design for news, thought pieces and regular updates on our latest work and trends.

🚨 Why Brand Design? was acquired by Lonsdale Design in October 2022. Now Lonsdale Design, we are a global branding and design consultancy across Singapore, Paris and New York, including a team of 50+ brand experts and designers in Singapore. Combining our collective heritage and expertise in strategy and design, we deliver comprehensive, in-culture, branded experiences to the world’s most influential brands, such as Unilever, The HEINEKEN Company, L'Oréal and Renault Group. ➡️ Follow Lonsdale Design for news, thought pieces and regular updates on our latest work and trends.

❤️ For the third consecutive year, Lonsdale Design has been certified Great Place to Work®, with over 91% of our surveyed team members affirming they are made to feel welcome when they join the company, and over 82% expressing pride in being associated with Lonsdale. "We are very excited to be getting our certification this year for our offices in Paris and Singapore", said Julie Verdeau, Talent Director. "This award, based on 5 key items: values, leadership, trust, inclusion, and innovation, is a testament to Lonsdale being an employer of choice for its positive and supportive company culture and serves as a powerful recruiting tool." #greatplacetowork #lonsdaledesign #agencylife #companyculture MakeMyDay by Lonsdale Great Place To Work® France Great Place To Work® Singapore

🎉 As Albert Einstein once said: “Creativity is intelligence having fun!” Our creatives proved it once again at our 2024 Creative Show, led by Laurence Bendjenad and Nathalie Derrey, showcasing a year’s worth of beautiful projects, shared inspiration and augmented creativity from Paris, Singapore and New York. An amazing burst of creativity, and a lot of fun indeed – parrot included. Kudos to all of our Creative Directors for putting up such a joyful event: Laurence Bendjenad, Nathalie Derrey, Debeury Maxime, David So, Philippe Delmotte, Olivier Guicheteau, Alessandro Bolchi, Thierry Buriez, François Hannebicque, BARRERE Pascal, Sébastien Claudel, Pierre THEVENARD, Charles Wheeler, Muriel Schildknecht, Cat Murphy, with special appearances by Pierre Delebois and Michelle Mak from forceMAJEURE Creative Agency. Special thanks to the MakeMyDay by Lonsdale team backstage - Rebecca Ibghi, Auriane Hazard, Jeanne Rigaud during the live event, as well as Charles Wheeler, Alise Ambaine, Jules Bosson, Sébastien Bouyges and Mounir OTAI. #lonsdaledesign #creativity #agencylife #celebration #teamappreciation #design

🇫🇷 🇸🇬 🇺🇸 A few days ago, our teams from Paris, Singapore and forceMAJEURE Creative Agency New York gathered in Paris for our Creative Show, our annual event that celebrates the work of our experts and designers, showcasing a year of beautiful projects, shared inspiration and augmented creativity. Cecile Baur Ayed, Nadia Romanis, Muriel Schildknecht, Cat Murphy and Raphaelle Mahieu share their first impressions - stay tuned for more soon... #lonsdaledesign #creativity #agencylife

🚨 Breaking news - Lonsdale Design is going global and settling across the Atlantic, as we join forces with New York-based creative agency forceMAJEURE Design to create a global, independent branding and design powerhouse. Following our successful installation in Singapore in 2022, this new acquisition, which fosters creative excellence and entrepreneurial spirit, marks a significant milestone for us, with great potential for our people and for our longstanding clients, such as Unilever, L'Oréal, Diageo, Henkel, The HEINEKEN Company, LVMH or Renault Group. 🌎 With hubs in New York, Paris, and Singapore, we can now provide more localized insights and a deeper understanding of regional markets, ensuring culturally relevant strategies, thanks to a diverse team of more than 250 multicultural experts with unique specialties, amplifying creativity and innovation. Our global presence across different time zones enhances our ability to manage and execute projects efficiently, increasing our operational capacity. Our joint capabilities encompass Strategy, Innovation, Branding, Design, Packaging, Brand Experience, Retail Design, Brand Content and Communication. Our holistic approach will ensure consistency and excellence across all touchpoints. We look forward to the exciting journey ahead! Stay tuned... 🗽 More info: https://lnkd.in/eWj4WMR4 Frédéric Messian Cecile Baur Ayed Gilles PORTAIL Julie Verdeau Félix Mathieu Jocelyne Henri Sandra JOLY GUICHETEAU Julie Jolliot Nicolas Venturini Michel Benhamou Sébastien Bouyges Clarisse Dezerable Marie Reynaud Marc-André ALLARD Nadia Romanis Muriel Schildknecht Tara Howard Matteo Tenaglia Laurent Hainaut Pierre Delebois Raphaelle Mahieu #forceMAJEURE #LonsdaleDesign #NewYork #Paris #Singapore #design

Crafting LUX's Botanical Narrative in Premium Soap Bars In tandem with the surging demand for premium soap bars in China, Unilever LUX is poised to elevate its Botanicals portfolio by incorporating skincare benefits within its latest offering.    Maintaining fidelity to the botanical design ethos, our packaging retains the organic nature of abundant ingredients, treating them with a soft, delicate touch. This intricate balance echoes the larger LUX Botanical umbrella, ensuring a seamless integration that fortifies the visual identity.   Through carefully curated communication pieces, we highlighted the beautiful purifying crystal clear soap at the core of the narrative; guiding potential consumers through a sensorial journey fortified with skinification cues. By communicating the presence of soothing natural amino acids as the active ingredient, along with the assurance of its suitability for both face and body application, consumers are given a compelling reason to believe in the efficacy of the product.   This balanced blend of potent cleansing and delicately scented luxury is core to this latest LUX Botanical masterpiece, ensuring an indulgent bathing experience for Chinese consumers. #branding #packaging #design #ecommerce #digitalassets #keyvisual #china #unilever #lux