Yellow Octopus

Streamlining communication for IHH Healthcare, one of the world's largest healthcare networks, presented a specific challenge: driving patient adoption of their new consolidated app, MyHealth360, which improved accessiblity to their healthcare services for their clients across the network. Our approach began with immersive fieldwork—visiting six facilities and conducting staff interviews to understand how patients interact with existing tools and touchpoints—and what would motivate app adoption. These insights guided our comprehensive communications asset refresh, creating compelling messaging that highlighted the app's convenience and network-wide accessibility. The result? A strategic campaign featuring animated posters for their multiple clinic screens, on top of static collateral, that successfully encouraged patients to download MyHealth360—simplifying access to services across multiple hospitals and allowing both patients and healthcare providers to focus on what truly matters: exceptional care.

For over 70 years, Bethesda Katong Kindergarten (BKK) has been a cornerstone of early childhood education in the Frankel estate, shaping young minds with a strong focus on character development. But as the landscape of early education evolved, competition grew, and enrollment declined. It was time for a rebranding exercise—not just to modernise, but to reaffirm what makes them special. Through in-depth research and focus groups with parents, we uncovered key insights: while families held deep affection for the school, the original branding lacked clarity and connection to its pedagogy. Parents had little attachment to the existing logo but a strong emotional link to its signature burgundy color. The name “Katong” also no longer reflected the school’s location, creating confusion. The new identity we co-created with the management team had to preserve BKK’s legacy while setting the stage for future growth. This led to the birth of Bethesda Kindercare (BKC)—a name that embodies the school’s commitment to nurturing young learners, while allowing for future expansion. To complement this evolution, the logo was also redeveloped. The clover-shaped quatrefoil, once a generic architectural motif, was transformed into a symbol of holistic education, its four arches representing the heart, mind, soul, and strength of every child. Together with a 'B' for 'Bethesda', a crown was added in the centre to reinforce BKC’s mission: to raise children of noble character. We hope these new pieces of their corporate identity, from child-friendly secondary graphics to a strengthened brand story, will grow well with them, long into the future.

Had a fun time speaking at The Print & Media Association, Singapore (PMAS) event at LinkedIn APAC HQ alongside Kevin Thio We dove into the topic of breaking silos—how collaboration across creative production, and media can unlock new possibilities. The future of print and media isn’t just about innovation; it’s about partnerships that bridge expertise, challenge norms, and drive real impact. Great discussions, great energy—thank you to everyone who joined and contributed! Looking forward to seeing how these conversations turn into action.

𝑨𝑵 𝑰𝑪𝑶𝑵 𝑭𝑹𝑶𝑴 𝑵𝑰𝑮𝑯𝑻 𝑻𝑶 𝑫𝑨𝒀. Wth the brand's transition into "CQ @ Clarke Quay", Clarke Quay had a big vision for their makeover: to evolve their identity from an iconic nightlife district into a destination that thrives from day to night, seamlessly blending heritage, lifestyle, and entertainment. Our job was to capture this transformation for their reintroduction to the world. Over two and a half days, through a mix of drone videography (WeTheFlyers Base Page) on-the-ground storytelling, we pieced together the sights, sounds, and energy that define the new Clarke Quay — from the heritage-rich Warehouses to the adrenaline-filled Circuit. ᴛʜᴇ ꜱᴛᴏʀʏ we were telling: By day, CQ @ Clarke Quay is a vibrant riverside escape, where visitors can unwind in pet-friendly alfresco dining spaces, explore wellness offerings, and take in cultural landmarks like the striking Yip Yew Chong and Tobyato mural at The Warehouses. As the sun sets, the energy shifts—high-energy nightlife pulses through iconic venues like Zouk and Pulse @ The Riverhouse, while immersive dining experiences unfold at Red House Seafood Nanyang and Swee Lee Café. One destination. Two experiences. A story of seamless transformation designed to honour Clarke Quay’s rich legacy while redefining its future.

Migrant workers are an essential part of Singapore, yet their contributions often go unnoticed. Migrant & Me is on a mission to change that—by empowering youths to foster understanding, connection, and action for a more inclusive society. Since 2020, they’ve engaged over 14,700 participants through school programmes that take students from awareness to advocacy, equipping them with the tools to support and stand alongside our migrant brothers. We wanted to capture this transformation in the most authentic way possible. So, over three independent days of filming, we shadowed a group of SMU students as they embarked on their journey with Migrant & Me—from their first learning session to rolling up their sleeves to plan and execute their own initiative: a sports event for the migrant brothers at ASPRI Westlite Papan dormitory. By using a documentary-style approach to capture numerous interviews and raw, unscripted moments, we placed the students at the center of the story—letting their experiences, emotions, and growth take the spotlight. Because youth-led change isn’t just about learning—it’s about stepping up, taking action, and leaving a lasting mark.

Which snakeskin design speaks to you? Each one carries a unique story and wish for 2025. Pick the pattern that draws you and uncover a personalised Lunar New Year greeting crafted just for you at our ssspecial microsite: https://lnkd.in/gjbAbHJc Don't think too hard — let your instincts guide you toward a year full of opportunities and growth! #lunarnewyear2025 #yearofthesnake #YOsnakegame

After all, the most impressive creative achievements don't come from competition and elimination, but from partnerships built on trust, adaptability, and genuine collaboration. #squidgame #squidgame2

Regular ChatGPT users, try this today: "What do you know about me that I might not know about myself based on our previous interactions?"

She may be our Creative Director, but in the Tako Team, we’re all fam. Representing Yellow Octopus on the panel at Design Business Chamber Singapore’s Conversations for Change: Middle Managers, Joanne Kwok spoke about how good people management is founded on the fundamentals of empathy and mutual respect – such that even when we don’t see eye-to-eye, we can always strive to see human-to-human. Here, she answers a question from the panel on the opportunities and struggles faced by middle managers.

Attracting the right tenants while drawing public interest to CapitaSpring was essential to launching the development to the world on social media. As one of their social media partners, we first conceptualised a KOL-campaign featuring Sofie Chandra (@so_fieeee), Tjin Lee (@tjinlee), Rachel Lim (@ms_rach), and @thewokesalaryman to tell CapitaSpring’s story through conversational topics. As pioneers in the fields of marketing, fashion, and finance with their own unique storytelling style, the KOLs brought much buzz around the development. All in all, 117000 users were reached through the KOL campaign alone. This added to the content we created for CapitaLand's Instagram page @yourworkplacecommunity For more aspects of our social media campaign, read our case study: https://lnkd.in/g7mB8ZFt