Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods and beverage experience.
The Coke Zero Director will support the Coke ASP Marketing Lead in developing a vision and growth strategy for our Light/Zero portfolio.
Responsible for developing and co-leading with Global and OU network new brand platforms.
Work with counterparts across Global, OU and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan
Work with Human Insights to define category insights, consumer segmentation and shopper segmentation strategies by channel/occasion.
Develop a point of view on the creative strategy and innovation strategy for Coke Zero.
Support the CCTM Lead in developing LRP and ABP CCTM vision and strategic direction, and creation of quarterly business reviews and reports
This role will not have formal direct reports but requires leadership skills to lead the Zero Sugar agenda in ASP and the ability to engage with a large network of colleagues across TCCC, especially the FLM, IMX, Commercial, bottlers, and global leads.
What You’ll Do For Us
Create ASP vision and strategic direction for the Zero Sugar acceleration.
Drive exponential growth by stewarding the brand portfolio and leading iconic programs
Scale programs across ASP, with local relevance.
In partnership with FLM, optimize DME resource allocation, marketing effectiveness and efficiency.
Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers.
Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers
Qualifications & Requirements
Significant marketing experience (8+ years) with direct experience with brand strategy work.
Experience working with cross-functional teams.
Comfort with and understanding of consumer, business analytics and human insights.
General management (P&L) experience and business commercial acumen are needed.
Ability to develop brand and category strategy, deep consumer understanding.
Ability to communicate, influence, and work with many stakeholders
Ability to work in agile project-based teams.
Must be comfortable with change and complexity.
Multi-Geography experience or multi-country experience preferred.
Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders.
Pay Range Not Available
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing
Industries
Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Services
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